Nippon Paint introduces ‘n-SHIELD' paint protection films in India
, Asia Pacific's largest paint manufacturer by revenue, has announced its entry into India's
automotive surface protection
market with the launch of its 'n-SHIELD' Paint Protection Films (
PPF
). The company marked the occasion by also unveiling its brand partnership with the
India Champions cricket team
.
The launch, held in New Delhi, signals Nippon Paint's intent to expand its footprint in the growing but largely unorganised vehicle paint protection space. The company has been developing its film-based offerings over the past four years and is now rolling them out across India and other global markets, following an initial launch in Thailand.
'As we enter the film space, we are bringing our paint expertise to build top-tier products that cater to all segments, not just premium,' said Sharad Malhotra, Director, Nippon Paint India. 'We also plan to manufacture these products in India in line with the 'Make in India' initiative.'
To promote its new automotive brand, Nippon Paint has roped in the India Champions team—comprising cricketing legends and favourites in the World Championship of Legends. The team's captain, Yuvraj Singh, expressed enthusiasm for the partnership, saying, 'We're thrilled to support n-SHIELD and look forward to another championship-winning performance.'
Nationwide Expansion and Dealer Integration
As part of its market expansion, Nippon Paint is onboarding distributors, car dealers, and detailing centres across India. It is also setting up n-SHIELD studios through franchise partnerships, offering consumers high-quality, end-to-end PPF and car care services.
The n-SHIELD line includes gloss, matte, and coloured PPF variants, offering protection against UV rays, debris, and physical impacts. The company also offers ceramic coatings and detailing solutions under the same brand, supported by a global e-warranty system and advanced precision cutting tools for application partners.
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