Cropnosys India Private Limited and ISAP India Foundation Celebrate Milestone in Farmer Empowerment through 'Profit Pathways' Initiative
Lucknow (Uttar Pradesh) [India], July 26: Cropnosys (India) Private Limited, in collaboration with ISAP India Foundation, hosted a Project Reflection Event in Lucknow to mark a major milestone in their joint initiative, Profit Pathways: Enhancing Farm Income through Input Efficiency and Market Linkages. The event celebrated the significant success in empowering smallholder farmers and promoting sustainable agriculture across Barabanki, Uttar Pradesh.
The event brought together farmers, field practitioners, institutional experts, donors, and representatives from key government and research organizations for high-level discussions on the learnings, impact, and way forward for the initiative.
"At Cropnosys, we believe inclusive growth begins at the grassroots. 'Profit Pathways' was our commitment to ensuring that farmers not only grow crops, but also grow their incomes," said Gurvinder Singh, Founder & Director. "We're proud of the transformation we've seen in Barabanki and are grateful to the community and our implementation partners, ISAP."
The project was aligned with national priorities such as Doubling Farmers' Income and global goals under the UN Sustainable Development Goals (SDG 2: Zero Hunger and SDG 12: Responsible Consumption and Production).
The inauguration featured the ceremonial lighting of the lamp, affirming a shared commitment to inclusive and knowledge-driven growth in the agriculture sector. Initiated in FY 2024-25, the Profit Pathways project was implemented by ISAP India Foundation and supported by Cropnosys India Private Limited. The initiative aimed to empower 1,500 smallholder farmers across three Farmer Producer Organizations (FPOs) through a multi-pronged strategy focusing on:
* Soil Health & Fertilizer Efficiency: Installation of two soil testing units, customized nutrient management plans, and farmer training in soil health regeneration.
* Farmer Outreach & Demonstrations: Conducted 37 village-level trainings and supported 410 lead farmers with demonstration plots focused on wheat and menthol.
* Value Addition & Market Linkages: Organized buyer-seller meets, facilitated collective sales via FPOs, and installed an upgraded steam distillation unit to improve value addition for menthol crops.
* Awareness & Communication: Developed IEC materials including digital guides and videos to promote sustainable agricultural practices and cost-efficiency.
These efforts collectively aimed to enhance farmers' profitability by promoting better market access, improved input efficiency, and restored soil productivity.
Mr. Gaurav Vats, Director - Agri Services at ISAP, gave an overview of the project journey, key interventions, and observable outcomes, including improved crop yields and farmer incomes.
Dr. Sanjay Singh, Director General of the UP Council of Agricultural Research (UPCAR), graced the event as Chief Guest and underscored the importance of collaborative programs that address both agronomic practices and systemic bottlenecks in rural farming ecosystems.
Ashish Kumar, Market Development Manager (North India), Cropnosys (India) Private Limited, shared the company's continued commitment to community-centric innovation. He emphasized the importance of knowledge delivery, access to quality inputs, and the creation of robust market ecosystems for the long-term resilience of smallholder farmers.
The event also featured a documentary film that offered a vivid glimpse into the transformational stories of participating farmers. Field presentations by Mr. Shubham from ISAP highlighted ground-level impacts, including increased income, higher productivity, and lower input costs.
A panel discussion enriched the agenda, featuring agricultural experts such as Dr. Ashwini Kumar Singh from KVK, who elaborated on the role of technical convergence and extension strategies in scaling successful agronomic models.
Ms. Tanushree and Mr. Ashish Tiwari of ISAP India Foundation served as the Masters of Ceremony (MCs), smoothly coordinating the sessions and enabling active engagement from diverse stakeholders throughout the day.
With the conclusion of Profit Pathways, Cropnosys reaffirms its long-standing commitment to community development and sustainable agriculture and looks forward to scaling similar impact-driven models across other rural geographies in India.
As the project concludes its current phase, the Profit Pathways initiative has set the stage for broader adoption of sustainable practices and stronger FPO-based markets. Led by ISAP India Foundation and supported by Cropnosys (India) Private Limited, the initiative remains closely aligned with the vision of Viksit Bharat 2047--transforming Indian agriculture to be more resilient, equitable, and future-ready.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Standard
2 days ago
- Business Standard
Cropnosys India Private Limited and ISAP India Foundation Celebrate Milestone in Farmer Empowerment through 'Profit Pathways' Initiative
BusinessWire India Lucknow (Uttar Pradesh) [India], July 26: Cropnosys (India) Private Limited, in collaboration with ISAP India Foundation, hosted a Project Reflection Event in Lucknow to mark a major milestone in their joint initiative, Profit Pathways: Enhancing Farm Income through Input Efficiency and Market Linkages. The event celebrated the significant success in empowering smallholder farmers and promoting sustainable agriculture across Barabanki, Uttar Pradesh. The event brought together farmers, field practitioners, institutional experts, donors, and representatives from key government and research organizations for high-level discussions on the learnings, impact, and way forward for the initiative. "At Cropnosys, we believe inclusive growth begins at the grassroots. 'Profit Pathways' was our commitment to ensuring that farmers not only grow crops, but also grow their incomes," said Gurvinder Singh, Founder & Director. "We're proud of the transformation we've seen in Barabanki and are grateful to the community and our implementation partners, ISAP." The project was aligned with national priorities such as Doubling Farmers' Income and global goals under the UN Sustainable Development Goals (SDG 2: Zero Hunger and SDG 12: Responsible Consumption and Production). The inauguration featured the ceremonial lighting of the lamp, affirming a shared commitment to inclusive and knowledge-driven growth in the agriculture sector. Initiated in FY 2024-25, the Profit Pathways project was implemented by ISAP India Foundation and supported by Cropnosys India Private Limited. The initiative aimed to empower 1,500 smallholder farmers across three Farmer Producer Organizations (FPOs) through a multi-pronged strategy focusing on: * Soil Health & Fertilizer Efficiency: Installation of two soil testing units, customized nutrient management plans, and farmer training in soil health regeneration. * Farmer Outreach & Demonstrations: Conducted 37 village-level trainings and supported 410 lead farmers with demonstration plots focused on wheat and menthol. * Value Addition & Market Linkages: Organized buyer-seller meets, facilitated collective sales via FPOs, and installed an upgraded steam distillation unit to improve value addition for menthol crops. * Awareness & Communication: Developed IEC materials including digital guides and videos to promote sustainable agricultural practices and cost-efficiency. These efforts collectively aimed to enhance farmers' profitability by promoting better market access, improved input efficiency, and restored soil productivity. Mr. Gaurav Vats, Director - Agri Services at ISAP, gave an overview of the project journey, key interventions, and observable outcomes, including improved crop yields and farmer incomes. Dr. Sanjay Singh, Director General of the UP Council of Agricultural Research (UPCAR), graced the event as Chief Guest and underscored the importance of collaborative programs that address both agronomic practices and systemic bottlenecks in rural farming ecosystems. Ashish Kumar, Market Development Manager (North India), Cropnosys (India) Private Limited, shared the company's continued commitment to community-centric innovation. He emphasized the importance of knowledge delivery, access to quality inputs, and the creation of robust market ecosystems for the long-term resilience of smallholder farmers. The event also featured a documentary film that offered a vivid glimpse into the transformational stories of participating farmers. Field presentations by Mr. Shubham from ISAP highlighted ground-level impacts, including increased income, higher productivity, and lower input costs. A panel discussion enriched the agenda, featuring agricultural experts such as Dr. Ashwini Kumar Singh from KVK, who elaborated on the role of technical convergence and extension strategies in scaling successful agronomic models. Ms. Tanushree and Mr. Ashish Tiwari of ISAP India Foundation served as the Masters of Ceremony (MCs), smoothly coordinating the sessions and enabling active engagement from diverse stakeholders throughout the day. With the conclusion of Profit Pathways, Cropnosys reaffirms its long-standing commitment to community development and sustainable agriculture and looks forward to scaling similar impact-driven models across other rural geographies in India. As the project concludes its current phase, the Profit Pathways initiative has set the stage for broader adoption of sustainable practices and stronger FPO-based markets. Led by ISAP India Foundation and supported by Cropnosys (India) Private Limited, the initiative remains closely aligned with the vision of Viksit Bharat 2047--transforming Indian agriculture to be more resilient, equitable, and future-ready.
The Wire
3 days ago
- The Wire
Messe Frankfurt and MEX Exhibitions Enter into a Strategic Alliance for Pan India Business Platform for the Gifting and Stationery
In a landmark announcement made during the grand opening of Gifts World Expo – Delhi 2025, the organisers of Paperworld India, Corporate Gifts Show, and Gifts World Expo officially announced the merger of their exhibition portfolios. New Delhi, Delhi, India – Business Wire India With dedicated shows now mapped across Delhi, Mumbai, Bangalore and Kolkata, this joint initiative underscores a long-term strategy to establish a pan-India presence for the Gifting and Stationery sector. By creating strong regional platforms in the country's top-tier commercial and consumption hubs, the organisers are delivering a scalable model that supports: • Wider market access for exhibitors by reaching buyers and distributors in multiple cities. • Year-round business engagement through staggered show calendars. • Enhanced visibility for brands targeting B2B, Retail, and Corporate segments. • Targeted networking and buyer connect opportunities tailored to each region's commercial pulse. This nationwide approach not only enables companies to tap into region-specific demand patterns, but also contributes to building a national ecosystem for gifting and stationery. Together, these leading exhibition brands in India will form an unmatched powerhouse for the gifting & stationery industry—offering an integrated platform that connects manufacturers, innovators, and buyers from across the country and beyond. The upcoming February 2026 Mumbai edition of Gifts World Expo will mark the transformation of the longstanding Corporate Gifts Show, which will now be rebranded under the Gifts World Expo umbrella so as to cover the entire gamut of gifting and not being just confined to corporate gifting. This rebranding signifies a cohesive and unified platform for the gifting industry, building on the strong foundation and legacy of the previous shows. Simultaneously, Paperworld India, the global brand for the stationery, office, and school supplies sector under the Messe Frankfurt portfolio, will make its debut in the capital city of New Delhi, alongside Gifts World Expo (New Delhi 2026 edition) further expanding its footprint in India & then move to other regions as per the market demand. Talking about the alliance, Mr Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd. commented: 'Our continued partnership with MEX Exhibitions aims to align our strengths and industry insights to build a nationally relevant and sectorally deep portfolio. With Gifts World Expo expanding into Mumbai and the launch of Paperworld India in New Delhi, we are strategically poised to serve both the B2B gifting and stationery segments more effectively with a strong brand with enhanced offerings through a single-source business platform. Adopting a pan-India strategy focused on these four key commercial and consumption hubs will enable the shows further to drive stronger market reach and sustained business engagement throughout the year for both Indian and global brands.' Ms Himani Gulati and Mr Gaurav Juneja, Directors of MEX Exhibitions Pvt Ltd, shared their enthusiasm about the collaboration, stating: 'We are excited to partner with Messe Frankfurt India in the gifting and stationery segments through Gifts World Expo. This strategic collaboration reflects our joint vision to elevate the industry by building a comprehensive, future-oriented platform that serves stakeholders across the entire value chain. Gifts World Expo has established itself as a leading show in the gifting exhibition space, and this alliance will further reinforce our dedication to delivering exceptional value to both exhibitors and visitors. It also aims to take the shows from being just national to international entities. We are confident that the partnership will broaden the scale, enhance content depth, and elevate the show's international stature, while continuing to maintain the high standards of business networking and product presentation that the industry has come to associate with the event.' The Indian stationery industry in 2025 (as per Wright's Research) is a dynamic and competitive sector with a value of around USD 3.49 billion, with a five-year forecasted CAGR of 8-10%. The industry is dominated by the education sector, corporate offices, and increasing demand for premium and digital stationery. Although conventional paper-based products like notebooks, registers, and copier paper remain the major players, there is a growing trend towards environmentally friendly, customised, and technologically enabled stationery solutions. The culture of gifting in India is undergoing a remarkable transformation. No longer confined to festivals and weddings, gifting has become an integral part of personal expression, corporate engagement, and digital commerce. The Indian gifting market is experiencing robust growth, with an estimated value of USD 75.16 billion in 2024, projected to reach USD 92.32 billion by 2030, growing at a CAGR of 3.55% (as per Retail Research Trends). As a global market leader also in the consumer good trade fair sector, Messe Frankfurt hosts around 30 industry events around the world every year – from major international trade fairs to events of regional relevance. In doing so, Messe Frankfurt co-operates with local partners to combine expertise. Gifts World Expo and Paperworld India will be part of Conzoom Circle, Messe Frankfurt's global network of lifestyle goods, which interlinks all trade fairs and further formats, offering increased opportunities to all stakeholders in the global consumer goods market and enabling the targeted development of specific markets. The debut edition of Gifts World Expo in Mumbai will be held from 26 – 28 February 2026, Hall 2-3, Nesco, Mumbai in India. Press information and photographic material: About Messe Frankfurt The Messe Frankfurt Group is the world's largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were € 775 million. We serve our customers' business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt's key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). Website: About MEX Exhibitions Pvt. Ltd MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 28 years in publishing & 23 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Canada and Thailand. For more details, visit our website at: To View the Image, Click on the Link Below: (L-R) Mr Raj Manek & Mr Winston Pereira of Messe Frankfurt India and Ms Himani Gulati & Mr Gaurav Juneja from MEX Exhibitions (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
Time of India
3 days ago
- Time of India
Satcom to enhance connectivity, contribute to achieving UN SDG goals: TRAI chairman
NEW DELHI: Satellites can potentially enhance connectivity beyond India's urban region and contribute to helping India achieve the United Nations' (UN) Sustainable Development Goals, according to AK Lahoti, chairman, Telecom Regulatory Authority of India ( TRAI ). 'The promotion of non-terrestrial networks (NTNs) is seen as a transformative step to enhance connectivity beyond terrestrial reach and foster innovation. Space technology has the potential to contribute to achieving the UN Sustainable Development Goals ,' Lahoti said on Thursday at the ITU-APT Foundation of India (IAFI) Space Policy Conference 2025 (ISPC-25). Satellites can contribute to the achievement of SDGs by providing data and enabling communications and connectivity and remote and far-flung regions. The technology facilitates agencies and regulators to monitor progress, make data-backed decisions, and drive sustainable development initiatives, according to the Global Satellite Operators Association (GSOA). As per the Brussels-headquartered industry association, the satellite industry can bring an estimated $250 billion in social and economic benefits globally by 2030. Lahoti further said that the Indian Space Policy, 2023, has enabled increased participation of private players and startups across the entire ecosystem and opened up a level-playing field for non-governmental entities. He said the telecom regulator's recently released satcom recommendations are 'balanced', taking into account the requirements of all stakeholders. TRAI, in May, recommended administrative allocation of satcom spectrum with a fee pegged amounting to 4% of adjusted gross revenue (AGR), for a five-year term, which can be extended by another 2 years. The 4% AGR fee applies to both geostationary and non-geostationary satellite operators. 'We believe that this is a very balanced recommendation, which will benefit benefit the sector and yet take care of the interests of all the stakeholders,' he said. 'Overall, we hope these recommendations will be a significant step to ensuring the growth of India's satellite broadband ecosystem and support national digital inclusion goals,' Lahoti added. Revathi Mannepalli, joint wireless advisor, and member (radio regulatory board), International Telecommunications Union (ITU), in turn, said that the Telecommunication Act, 2024, has modernised the regulation of the sector, and aims to enhance ease-of-doing-business, promote and development, and bridge the digital divide. 'TRAI has already provided recommendations on it (satcom). DoT is working on it, and probably soon will be coming up with the rules and regulations on that,' she added. Isabelle Mauro, director-general, GSOA, said that India has made significant progress in streamlining and centralising space activities. 'We must continue to adhere to these standardised procedures as we provide the certainty needed for industry investment, and for innovation,' Mauro added, noting that assignment and pricing debates over the last few years have delayed the rollout of satellite services and impacted their role in bridging the digital divide. 'The services are now ready, and we must now concentrate on facilitating deployment, including focusing on blanket licensing approaches to streamline procedures and on approvals of these sites,' according to Mauro. The harmonisation of spectrum, mutual recognition and type approval of user channels will all contribute to economies of scale and lower the pricing of deploying user equipment, 'hence benefitting customers', she added. GSOA's members include the Eutelsat Group, Airbus, Echostar, AST SpaceMobile, SES, Viasat, and others.
