Aldi's 9p Easter eggs branded 'bargain of the century' but shoppers convinced there's a catch

Daily Record

29-04-2025

Aldi shoppers have hailed the store's latest post-Easter promotion as the "bargain of the century" for chocoholics. The deal, which many customers only spot when they reach the checkout, has seen the supermarket slashing prices on all unsold Easter chocolate after Sunday, April 20. Social media has been abuzz with people sharing how a variety of confectionery items have had their prices dramatically cut, some to as low as 9p. Even premium branded Easter eggs, such as Creme Eggs and other Cadbury favourites, have seen their prices plummet at the tills to just a fraction of their original cost. An Instagram user (@Newfoodsuk) encouraged followers to "run to Aldi" to snap up the discounted chocolates before they're all gone. The offer isn't limited to Easter eggs - the user's video also highlighted price reductions on lollipops and hot chocolate bombs. Shoppers online have reported that even the more luxurious offerings, like Aldi's Double Indulgence eggs which were priced at £11.99, are now being bagged for a mere 9p at the checkout. There was also joy among customers to find that the Free From range was included in the discounts, ensuring those with dietary restrictions don't miss out on the sweet deals, reports the Mirror . One Instagrammer commented on the discovery, remarking: "I got a couple of eggs from my local Aldi after seeing this video. "The labels weren't reduced for these so I wasn't sure if I would get it for 9p but when I went to the checkout sure enough they're 9p! Nobody knows this in my local Aldi as there's quite a few left!" Others chimed in with surprise, one stating: "I thought it was a glitch at first!" Another exclaimed: "I PAID £9 FOR THAT BUBBLE TEA ONE AND NOW IT'S 9P?" Meanwhile, the TikTok user who shared the original tip noted: "We spoke to an Aldi manager today and were told they're reduced due to over stock so they've all been majorly reduced. We regularly see stock for 9p if they're trying to get rid of it for space." The bargain buzz spread to Facebook where Snack Reviews mastermind Daniel Chubb showcased a bargain collection of four Easter goodies. His haul included two Aldi specials — the grand £11.99 Double Indulgence and the quirky £7.99 Dairyfine Bubble Tea egg, complemented with a hefty Creme Egg and a medium-sized Galaxy bar. "For the doubters, these are the four eggs all 9p each from this morning in ALDI with a receipt," he said. The post sparked further amazement and joy, with one person sharing: "My Aldi had the eggs priced at full price but scanned at 9p, my kids were buzzing. I gave them a quid and said, 'Get what you want!'". Another shopper exclaimed: "My partner just came home with what he called 'the bargain of the century'. Two big bags full for under £2!" This deal is up for grabs at Aldi outlets, subject to availability. For those eager to grab some leftover Easter goodies, you can locate your closest Aldi here .