G-SHOCK Drops The GA-V01: A Bold, Futuristic Beast Built To Survive An Apocalypse!
G-SHOCK takes toughness to the next level with its latest addition, the GA-V01, which embodies the brand's commitment to toughness, redefining the core of shock resistance with a new, bold, and striking design.
GA-V01 Concept
At the heart of the GA-V01 concept is the story of the father of G-SHOCK, Mr. Kikuo Ibe, who set out to create an unbreakable watch, tirelessly testing the prototype by dropping it from the lab window at the Hamura R&D laboratory.
This legendary act led to the birth of the first-ever G-SHOCK in 1983, along with the enduring legacy of his 'Never Give Up' spirit. That same determination continues to inspire the team, including GA-V01's designer, Mr. Tomohiro Hamaue, who brings it to life with his interpretation of G-SHOCK's core identities – toughness and its status as the one and only unbreakable watch.
Brand New Construction & Design
The GA-V01 is a bold new take from G-SHOCK, featuring a fresh, futuristic design and construction. It has a sleek, organic shape with a fully integrated bezel and strap, plus sharp, powerful details like bumper-style indexes and side buttons.
The large dial combines analogue and digital displays with a layered metallic look, openwork elements, and a full-screen LCD under a domed glass. Inspired by Y3K aesthetics, the butterfly-shaped dial with magnetic hands gives it a tech-forward edge, while exposed hour markers and the seamless strap-head design break away from traditional watch styles to express a bold, free-spirited vision of the future.
At the core of the GA-V01 lies the revolutionary Shock Release Hand, a breakthrough technology that employs a magnetic holding structure. Instead of being fixed directly to the shaft, the minute hand is secured using magnetic force, allowing it to absorb and dissipate impact effectively. This innovation not only enhances durability but also enables the use of larger, more visually striking hands without compromising toughness.
Designed for ultimate performance, the GA-V01 features a shock-resistant structure with an exterior that reinforces the module while absorbing impact. With a high capacity battery ensuring a ten-year battery life, it delivers long-lasting performance without compromise. The watch is available in four bold colour options, including classic G-SHOCK black, vibrant neon blue, neon yellow, and silver metallic, allowing owners to express their unique style while enjoying G-SHOCK's signature toughness.
Spirit Of Continuous Evolution
The new GA-V01 is more than just a watch – it embodies the spirit of continuous evolution and the relentless pursuit of breakthroughs. The character of the watch epitomises this spirit in three key phases of G-SHOCK history – the prototype that Mr. Ibe first threw out of the window, the rubber ball that infused the toughness spirit, and now the final evolved form with a resilient, battle-ready monster with spiked feet, ready for adventure.
Pre-order the G-SHOCK GA-V01 at Crossover's The Exchange TRX store or online now and get exclusive access to the Closed Door Launch Event on 20th June!
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