Germany's Puma extends long-term partnership with Borussia Dortmund
Since the start of their partnership in the 2012/13 season, BVB has celebrated many successes, such as reaching the finals of the 2012/13 and 2023/24 UEFA Champions League and winning the 2016/17 and 2020/21 German DFB Cup. The club is currently participating in the FIFA Club World Cup, where it has already reached the round of 16.
Puma has extended its partnership with Borussia Dortmund, continuing its role as official kit supplier and fanwear creator. Since 2012-13, the duo has celebrated major milestones, including two UEFA Champions League finals and two DFB Cup wins. The renewed deal underscores shared values and a strong bond, with Puma set to outfit all BVB teams and fans in coming seasons.
BVB continues to set the standard in European football when it comes to matchday attendance, with more than 80,000 fans visiting the Signal Iduna Park on average.
'By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values,' said Matthias Bäumer, Chief Commercial Officer at PUMA . 'Season after season, we are inspired by the club's incredible fan culture, the passion of the legendary Yellow Wall and the team's attractive style of play. We look forward to continuing to write German football history together.'
'Our partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned,' said Carsten Cramer, Managing Director of Borussia Dortmund . 'What we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons.'
As part of the contract extension, PUMA will continue to equip all male, female and youth teams and create replica and fanwear products. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
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