Sabre sets pace for travel innovation at ATM 2025
The company will participate in five high-impact panel sessions, showcasing how its technologies are redefining the travel and hospitality landscape.
As a sponsor of ATM Future Stage, Sabre continues to lead the industry dialogue on the transformation of travel retailing, operational efficiency, and the smarter adoption of emerging technologies across airlines, hotels, and travel sellers.
'ATM is a key platform for Sabre to share our vision for a smarter, more connected travel ecosystem,' said Ramzi Al Qassab, Managing Director, Sabre Travel Network Middle East. 'From AI and automation to personalised offers and seamless servicing, our focus is on helping travel businesses in the region grow stronger, more agile, and be future-ready.'
One of the featured sessions is "Turning Fragmentation into Opportunity for Smarter Retailing," where senior leaders from Saudia, Jumeirah, and Almatar will discuss how collaboration and innovation can turn complexity into opportunity, delivering seamless and connected travel experiences.
'Today's guests are no longer just booking rooms—they're booking experiences,' said Frank Trampert, Global Managing Director, Community Sales, Sabre Hospitality. 'At Sabre Hospitality, we're empowering hoteliers to rethink how they retail, personalise, and engage with travelers across the journey.'
Another session is "Selling More Than Just a Room: The Impact of Experience on Hoteliers in the Middle East," where Frank Trampert and Ramzi Al Qassab will explore how intelligent retailing is enabling hoteliers to curate personalised, value-added experiences, enhancing guest satisfaction and opening new revenue generation avenues.
Amy Read, Vice President of Innovation at Sabre Hospitality, will speak on "Human-Centric Technologies Changing the Face of Travel Tech," discussing Sabre's SynXis Concierge.AI, an intelligent automation tool that delivers real-time, personalised guest support while maintaining the essential human touch in hospitality.
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