Mobile Gaming Market Trends Analysis Report with Growth Forecasts, 2025-2030: In-App Purchases Fuel Mobile Gaming Economy with Personalized Offerings
The mobile gaming market is projected to skyrocket from USD 139.38 billion in 2024 to USD 256.19 billion by 2030, driven by growing smartphone use and the free-to-play model. Key trends include increased mobile esports, especially in Latin America, and strategic movements by industry giants like Tencent.
Mobile Gaming Market
Dublin, June 27, 2025 (GLOBE NEWSWIRE) -- The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets.com's offering.The Mobile Gaming Market was valued at USD 139.38 billion in 2024, and is projected to reach USD 256.19 billion by 2030, rising at a CAGR of 10.20%.
The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. Affordable smartphones, coupled with enhanced processing power, are democratizing gaming and making it accessible to a wider audience than ever before.
In many emerging markets, where access to traditional gaming consoles and PCs may be limited, mobile devices often serve as the primary or sole gaming platform. This widespread accessibility has led to a surge in game downloads, higher user engagement, and more frequent in-game purchases, fostering a robust monetization ecosystem. As smartphone adoption continues to expand, especially in developing regions, the user base for mobile gaming is poised to grow even further, ensuring the industry remains a dominant force in the global entertainment sector.The free-to-play model has revolutionized mobile gaming by removing the upfront cost barrier, significantly broadening its audience. By offering full access without initial payment, developers attract massive install rates and build large user communities. Monetization is skillfully integrated through in-app purchases, ads, and gated premium features that enhance user experience without compromising core gameplay. Successful titles like Clash Royale and Genshin Impact exemplify how compelling content and monetization can coexist. The continued dominance of F2P is reshaping development priorities, placing greater emphasis on long-term user retention, engagement loops, and recurring revenue streams.In-app purchases have become the cornerstone of mobile gaming monetization, enabling developers to generate revenue while keeping the core experience free. Players readily spend on cosmetic items, exclusive skins, character boosts, and in-game currency, often driven by personalization and status within the game. Developers strategically implement psychological triggers like scarcity, urgency, and social proof to boost IAP conversion rates. These microtransactions offer a non-intrusive way to support ongoing game development and content updates. As a result, IAPs have turned mobile games into scalable digital economies with dynamic pricing models.Mobile esports are rapidly maturing into a global competitive ecosystem, drawing millions of players and spectators. Games such as PUBG Mobile, Free Fire, and Mobile Legends host high-profile tournaments with multi-million-dollar prize pools and sponsorship deals. The accessibility of smartphones eliminates traditional hardware barriers, allowing broader participation from emerging markets and younger demographics. Spectator platforms like YouTube, Twitch, and TikTok amplify visibility, creating new entertainment formats and monetization channels. This explosive growth is redefining mobile gaming from a casual pastime to a professional, spectator-driven industry.Latin America is experiencing rapid growth in the mobile gaming industry, driven by increasing internet penetration and the affordability of smartphones. Countries like Brazil and Mexico are leading the charge, with a growing middle class and increasing disposable incomes. Mobile games that cater to local tastes, like soccer-themed games or culturally relevant narratives, are attracting large audiences. The region is also witnessing the rise of mobile esports and live streaming platforms that are fueling community engagement. With more players coming online, Latin America is set to become a key market for mobile gaming in the coming years.Tencent is a prominent player in the mobile gaming industry, with ownership stakes in some of the biggest game studios, including Riot Games and Epic Games. Tencent's mobile gaming titles, such as Honor of Kings and PUBG Mobile, are among the most successful globally. The company's ability to dominate both domestic and international markets through strategic partnerships and investments is a key driver of its success. Tencent also invests heavily in cloud gaming and esports, further cementing its position in the global market. The company's diversified approach continues to influence mobile gaming trends worldwide.Global Mobile Gaming Market Report SegmentationThis report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global mobile gaming market report based on platform, device, game genre, distribution channel, monetization model, age group, and region.
This report addresses:
Market intelligence to enable effective decision-making
Market estimates and forecasts from 2018 to 2030
Growth opportunities and trend analyses
Segment and regional revenue forecasts for market assessment
Competition strategy and market share analysis
Product innovation listings for you to stay ahead of the curve
Companies Featured The major companies featured in this Mobile Gaming market report include:
Tencent Holdings Limited
Apple Inc.
Google LLC
NetEase Inc.
Activision Blizzard Inc.
Electronic Arts Inc.
Nintendo Co, Ltd.
Take-Two Interactive Software Inc. (includes Zynga Inc.)
Roblox Corporation
Supercell Oy
Playrix Holding Ltd
Niantic Inc.
Key Attributes:
Report Attribute
Details
No. of Pages
140
Forecast Period
2024 - 2030
Estimated Market Value (USD) in 2024
$139.38 Billion
Forecasted Market Value (USD) by 2030
$256.19 Billion
Compound Annual Growth Rate
10.2%
Regions Covered
Global
Key Topics Covered: Chapter 1. Methodology and ScopeChapter 2. Executive Summary2.1. Market Outlook2.2. Segment Outlook2.3. Competitive InsightsChapter 3. Mobile Gaming Market Variables, Trends, & Scope3.1. Market Lineage Outlook3.2. Market Value Chain Analysis3.3. Market Dynamics3.4. Mobile Gaming Market Analysis Tools3.4.1. Industry Analysis - Porter's3.4.2. PESTEL Analysis3.5. Market Technology TrendsChapter 4. Mobile Gaming Market: Platform Estimates & Trend Analysis4.1. Segment Dashboard4.2. Mobile Gaming Market: Platform Movement Analysis, 2024 & 2030 (USD Billion)4.3. Android4.4. iOS4.5. Hybrid/Cross-Platform4.6. Progressive Web Apps (PWAs)Chapter 5. Mobile Gaming Market: Device Estimates & Trend Analysis5.1. Segment Dashboard5.2. Mobile Gaming Market: Device Movement Analysis, 2024 & 2030 (USD Billion)5.3. Smartphones5.4. TabletsChapter 6. Mobile Gaming Market: Game Genre Estimates & Trend Analysis6.1. Segment Dashboard6.2. Mobile Gaming Market: Game Genre Movement Analysis, 2024 & 2030 (USD Billion)6.3. Action & Adventure6.4. Puzzle6.5. Role-Playing (RPG)6.6. Strategy & Simulation6.7. Sports & Racing6.8. Others6.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Billion)Chapter 7. Mobile Gaming Market: Distribution Channel Estimates & Trend Analysis7.1. Segment Dashboard7.2. Mobile Gaming Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Billion)7.3. App Stores7.4. Cloud Gaming Platforms7.5. Web-Based (Instant Play)Chapter 8. Mobile Gaming Market: Monetization Model Estimates & Trend Analysis8.1. Segment Dashboard8.2. Mobile Gaming Market: Monetization Model Movement Analysis, 2024 & 2030 (USD Billion)8.3. Free-to-Play (F2P)8.4. In-App Purchases8.5. Premium (Paid Games)8.6. Play-to-Earn (P2E)8.7. Subscription-BasedChapter 9. Mobile Gaming Market: Age Group Estimates & Trend Analysis9.1. Segment Dashboard9.2. Mobile Gaming Market: Age Group Movement Analysis, 2024 & 2030 (USD Billion)9.3. Gen Z9.4. Millennials / Gen Y9.5. Gen X9.6. Baby BoomersChapter 10. Mobile Gaming Market: Regional Estimates & Trend Analysis10.1. Mobile Gaming Market Share, By Region, 2024 & 2030 (USD Billion)Chapter 11. Competitive Landscape11.1. Company Categorization11.2. Company Market Positioning11.3. Company Heat Map Analysis11.4. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/pnp780
About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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Mobile Gaming Market
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