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Yahoo
a day ago
- Business
- Yahoo
Mobile Gaming Market Trends Analysis Report with Growth Forecasts, 2025-2030: In-App Purchases Fuel Mobile Gaming Economy with Personalized Offerings
The mobile gaming market is projected to skyrocket from USD 139.38 billion in 2024 to USD 256.19 billion by 2030, driven by growing smartphone use and the free-to-play model. Key trends include increased mobile esports, especially in Latin America, and strategic movements by industry giants like Tencent. Mobile Gaming Market Dublin, June 27, 2025 (GLOBE NEWSWIRE) -- The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to Mobile Gaming Market was valued at USD 139.38 billion in 2024, and is projected to reach USD 256.19 billion by 2030, rising at a CAGR of 10.20%. The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. Affordable smartphones, coupled with enhanced processing power, are democratizing gaming and making it accessible to a wider audience than ever before. In many emerging markets, where access to traditional gaming consoles and PCs may be limited, mobile devices often serve as the primary or sole gaming platform. This widespread accessibility has led to a surge in game downloads, higher user engagement, and more frequent in-game purchases, fostering a robust monetization ecosystem. As smartphone adoption continues to expand, especially in developing regions, the user base for mobile gaming is poised to grow even further, ensuring the industry remains a dominant force in the global entertainment free-to-play model has revolutionized mobile gaming by removing the upfront cost barrier, significantly broadening its audience. By offering full access without initial payment, developers attract massive install rates and build large user communities. Monetization is skillfully integrated through in-app purchases, ads, and gated premium features that enhance user experience without compromising core gameplay. Successful titles like Clash Royale and Genshin Impact exemplify how compelling content and monetization can coexist. The continued dominance of F2P is reshaping development priorities, placing greater emphasis on long-term user retention, engagement loops, and recurring revenue purchases have become the cornerstone of mobile gaming monetization, enabling developers to generate revenue while keeping the core experience free. Players readily spend on cosmetic items, exclusive skins, character boosts, and in-game currency, often driven by personalization and status within the game. Developers strategically implement psychological triggers like scarcity, urgency, and social proof to boost IAP conversion rates. These microtransactions offer a non-intrusive way to support ongoing game development and content updates. As a result, IAPs have turned mobile games into scalable digital economies with dynamic pricing esports are rapidly maturing into a global competitive ecosystem, drawing millions of players and spectators. Games such as PUBG Mobile, Free Fire, and Mobile Legends host high-profile tournaments with multi-million-dollar prize pools and sponsorship deals. The accessibility of smartphones eliminates traditional hardware barriers, allowing broader participation from emerging markets and younger demographics. Spectator platforms like YouTube, Twitch, and TikTok amplify visibility, creating new entertainment formats and monetization channels. This explosive growth is redefining mobile gaming from a casual pastime to a professional, spectator-driven America is experiencing rapid growth in the mobile gaming industry, driven by increasing internet penetration and the affordability of smartphones. Countries like Brazil and Mexico are leading the charge, with a growing middle class and increasing disposable incomes. Mobile games that cater to local tastes, like soccer-themed games or culturally relevant narratives, are attracting large audiences. The region is also witnessing the rise of mobile esports and live streaming platforms that are fueling community engagement. With more players coming online, Latin America is set to become a key market for mobile gaming in the coming is a prominent player in the mobile gaming industry, with ownership stakes in some of the biggest game studios, including Riot Games and Epic Games. Tencent's mobile gaming titles, such as Honor of Kings and PUBG Mobile, are among the most successful globally. The company's ability to dominate both domestic and international markets through strategic partnerships and investments is a key driver of its success. Tencent also invests heavily in cloud gaming and esports, further cementing its position in the global market. The company's diversified approach continues to influence mobile gaming trends Mobile Gaming Market Report SegmentationThis report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global mobile gaming market report based on platform, device, game genre, distribution channel, monetization model, age group, and region. This report addresses: Market intelligence to enable effective decision-making Market estimates and forecasts from 2018 to 2030 Growth opportunities and trend analyses Segment and regional revenue forecasts for market assessment Competition strategy and market share analysis Product innovation listings for you to stay ahead of the curve Companies Featured The major companies featured in this Mobile Gaming market report include: Tencent Holdings Limited Apple Inc. Google LLC NetEase Inc. Activision Blizzard Inc. Electronic Arts Inc. Nintendo Co, Ltd. Take-Two Interactive Software Inc. (includes Zynga Inc.) Roblox Corporation Supercell Oy Playrix Holding Ltd Niantic Inc. Key Attributes: Report Attribute Details No. of Pages 140 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $139.38 Billion Forecasted Market Value (USD) by 2030 $256.19 Billion Compound Annual Growth Rate 10.2% Regions Covered Global Key Topics Covered: Chapter 1. Methodology and ScopeChapter 2. Executive Summary2.1. Market Outlook2.2. Segment Outlook2.3. Competitive InsightsChapter 3. Mobile Gaming Market Variables, Trends, & Scope3.1. Market Lineage Outlook3.2. Market Value Chain Analysis3.3. Market Dynamics3.4. Mobile Gaming Market Analysis Tools3.4.1. Industry Analysis - Porter's3.4.2. PESTEL Analysis3.5. Market Technology TrendsChapter 4. Mobile Gaming Market: Platform Estimates & Trend Analysis4.1. Segment Dashboard4.2. Mobile Gaming Market: Platform Movement Analysis, 2024 & 2030 (USD Billion)4.3. Android4.4. iOS4.5. Hybrid/Cross-Platform4.6. Progressive Web Apps (PWAs)Chapter 5. Mobile Gaming Market: Device Estimates & Trend Analysis5.1. Segment Dashboard5.2. Mobile Gaming Market: Device Movement Analysis, 2024 & 2030 (USD Billion)5.3. Smartphones5.4. TabletsChapter 6. Mobile Gaming Market: Game Genre Estimates & Trend Analysis6.1. Segment Dashboard6.2. Mobile Gaming Market: Game Genre Movement Analysis, 2024 & 2030 (USD Billion)6.3. Action & Adventure6.4. Puzzle6.5. Role-Playing (RPG)6.6. Strategy & Simulation6.7. Sports & Racing6.8. Others6.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Billion)Chapter 7. Mobile Gaming Market: Distribution Channel Estimates & Trend Analysis7.1. Segment Dashboard7.2. Mobile Gaming Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Billion)7.3. App Stores7.4. Cloud Gaming Platforms7.5. Web-Based (Instant Play)Chapter 8. Mobile Gaming Market: Monetization Model Estimates & Trend Analysis8.1. Segment Dashboard8.2. Mobile Gaming Market: Monetization Model Movement Analysis, 2024 & 2030 (USD Billion)8.3. Free-to-Play (F2P)8.4. In-App Purchases8.5. Premium (Paid Games)8.6. Play-to-Earn (P2E)8.7. Subscription-BasedChapter 9. Mobile Gaming Market: Age Group Estimates & Trend Analysis9.1. Segment Dashboard9.2. Mobile Gaming Market: Age Group Movement Analysis, 2024 & 2030 (USD Billion)9.3. Gen Z9.4. Millennials / Gen Y9.5. Gen X9.6. Baby BoomersChapter 10. Mobile Gaming Market: Regional Estimates & Trend Analysis10.1. Mobile Gaming Market Share, By Region, 2024 & 2030 (USD Billion)Chapter 11. Competitive Landscape11.1. Company Categorization11.2. Company Market Positioning11.3. Company Heat Map Analysis11.4. Company Profiles For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Mobile Gaming Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a day ago
- Business
- Yahoo
Mobile Gaming Market Trends Analysis Report with Growth Forecasts, 2025-2030: In-App Purchases Fuel Mobile Gaming Economy with Personalized Offerings
The mobile gaming market is projected to skyrocket from USD 139.38 billion in 2024 to USD 256.19 billion by 2030, driven by growing smartphone use and the free-to-play model. Key trends include increased mobile esports, especially in Latin America, and strategic movements by industry giants like Tencent. Mobile Gaming Market Dublin, June 27, 2025 (GLOBE NEWSWIRE) -- The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to Mobile Gaming Market was valued at USD 139.38 billion in 2024, and is projected to reach USD 256.19 billion by 2030, rising at a CAGR of 10.20%. The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. Affordable smartphones, coupled with enhanced processing power, are democratizing gaming and making it accessible to a wider audience than ever before. In many emerging markets, where access to traditional gaming consoles and PCs may be limited, mobile devices often serve as the primary or sole gaming platform. This widespread accessibility has led to a surge in game downloads, higher user engagement, and more frequent in-game purchases, fostering a robust monetization ecosystem. As smartphone adoption continues to expand, especially in developing regions, the user base for mobile gaming is poised to grow even further, ensuring the industry remains a dominant force in the global entertainment free-to-play model has revolutionized mobile gaming by removing the upfront cost barrier, significantly broadening its audience. By offering full access without initial payment, developers attract massive install rates and build large user communities. Monetization is skillfully integrated through in-app purchases, ads, and gated premium features that enhance user experience without compromising core gameplay. Successful titles like Clash Royale and Genshin Impact exemplify how compelling content and monetization can coexist. The continued dominance of F2P is reshaping development priorities, placing greater emphasis on long-term user retention, engagement loops, and recurring revenue purchases have become the cornerstone of mobile gaming monetization, enabling developers to generate revenue while keeping the core experience free. Players readily spend on cosmetic items, exclusive skins, character boosts, and in-game currency, often driven by personalization and status within the game. Developers strategically implement psychological triggers like scarcity, urgency, and social proof to boost IAP conversion rates. These microtransactions offer a non-intrusive way to support ongoing game development and content updates. As a result, IAPs have turned mobile games into scalable digital economies with dynamic pricing esports are rapidly maturing into a global competitive ecosystem, drawing millions of players and spectators. Games such as PUBG Mobile, Free Fire, and Mobile Legends host high-profile tournaments with multi-million-dollar prize pools and sponsorship deals. The accessibility of smartphones eliminates traditional hardware barriers, allowing broader participation from emerging markets and younger demographics. Spectator platforms like YouTube, Twitch, and TikTok amplify visibility, creating new entertainment formats and monetization channels. This explosive growth is redefining mobile gaming from a casual pastime to a professional, spectator-driven America is experiencing rapid growth in the mobile gaming industry, driven by increasing internet penetration and the affordability of smartphones. Countries like Brazil and Mexico are leading the charge, with a growing middle class and increasing disposable incomes. Mobile games that cater to local tastes, like soccer-themed games or culturally relevant narratives, are attracting large audiences. The region is also witnessing the rise of mobile esports and live streaming platforms that are fueling community engagement. With more players coming online, Latin America is set to become a key market for mobile gaming in the coming is a prominent player in the mobile gaming industry, with ownership stakes in some of the biggest game studios, including Riot Games and Epic Games. Tencent's mobile gaming titles, such as Honor of Kings and PUBG Mobile, are among the most successful globally. The company's ability to dominate both domestic and international markets through strategic partnerships and investments is a key driver of its success. Tencent also invests heavily in cloud gaming and esports, further cementing its position in the global market. The company's diversified approach continues to influence mobile gaming trends Mobile Gaming Market Report SegmentationThis report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global mobile gaming market report based on platform, device, game genre, distribution channel, monetization model, age group, and region. This report addresses: Market intelligence to enable effective decision-making Market estimates and forecasts from 2018 to 2030 Growth opportunities and trend analyses Segment and regional revenue forecasts for market assessment Competition strategy and market share analysis Product innovation listings for you to stay ahead of the curve Companies Featured The major companies featured in this Mobile Gaming market report include: Tencent Holdings Limited Apple Inc. Google LLC NetEase Inc. Activision Blizzard Inc. Electronic Arts Inc. Nintendo Co, Ltd. Take-Two Interactive Software Inc. (includes Zynga Inc.) Roblox Corporation Supercell Oy Playrix Holding Ltd Niantic Inc. Key Attributes: Report Attribute Details No. of Pages 140 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $139.38 Billion Forecasted Market Value (USD) by 2030 $256.19 Billion Compound Annual Growth Rate 10.2% Regions Covered Global Key Topics Covered: Chapter 1. Methodology and ScopeChapter 2. Executive Summary2.1. Market Outlook2.2. Segment Outlook2.3. Competitive InsightsChapter 3. Mobile Gaming Market Variables, Trends, & Scope3.1. Market Lineage Outlook3.2. Market Value Chain Analysis3.3. Market Dynamics3.4. Mobile Gaming Market Analysis Tools3.4.1. Industry Analysis - Porter's3.4.2. PESTEL Analysis3.5. Market Technology TrendsChapter 4. Mobile Gaming Market: Platform Estimates & Trend Analysis4.1. Segment Dashboard4.2. Mobile Gaming Market: Platform Movement Analysis, 2024 & 2030 (USD Billion)4.3. Android4.4. iOS4.5. Hybrid/Cross-Platform4.6. Progressive Web Apps (PWAs)Chapter 5. Mobile Gaming Market: Device Estimates & Trend Analysis5.1. Segment Dashboard5.2. Mobile Gaming Market: Device Movement Analysis, 2024 & 2030 (USD Billion)5.3. Smartphones5.4. TabletsChapter 6. Mobile Gaming Market: Game Genre Estimates & Trend Analysis6.1. Segment Dashboard6.2. Mobile Gaming Market: Game Genre Movement Analysis, 2024 & 2030 (USD Billion)6.3. Action & Adventure6.4. Puzzle6.5. Role-Playing (RPG)6.6. Strategy & Simulation6.7. Sports & Racing6.8. Others6.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Billion)Chapter 7. Mobile Gaming Market: Distribution Channel Estimates & Trend Analysis7.1. Segment Dashboard7.2. Mobile Gaming Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Billion)7.3. App Stores7.4. Cloud Gaming Platforms7.5. Web-Based (Instant Play)Chapter 8. Mobile Gaming Market: Monetization Model Estimates & Trend Analysis8.1. Segment Dashboard8.2. Mobile Gaming Market: Monetization Model Movement Analysis, 2024 & 2030 (USD Billion)8.3. Free-to-Play (F2P)8.4. In-App Purchases8.5. Premium (Paid Games)8.6. Play-to-Earn (P2E)8.7. Subscription-BasedChapter 9. Mobile Gaming Market: Age Group Estimates & Trend Analysis9.1. Segment Dashboard9.2. Mobile Gaming Market: Age Group Movement Analysis, 2024 & 2030 (USD Billion)9.3. Gen Z9.4. Millennials / Gen Y9.5. Gen X9.6. Baby BoomersChapter 10. Mobile Gaming Market: Regional Estimates & Trend Analysis10.1. Mobile Gaming Market Share, By Region, 2024 & 2030 (USD Billion)Chapter 11. Competitive Landscape11.1. Company Categorization11.2. Company Market Positioning11.3. Company Heat Map Analysis11.4. Company Profiles For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Mobile Gaming Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Yahoo
a day ago
- Business
- Yahoo
Mobile Gaming Market Trends Analysis Report with Growth Forecasts, 2025-2030: In-App Purchases Fuel Mobile Gaming Economy with Personalized Offerings
The mobile gaming market is projected to skyrocket from USD 139.38 billion in 2024 to USD 256.19 billion by 2030, driven by growing smartphone use and the free-to-play model. Key trends include increased mobile esports, especially in Latin America, and strategic movements by industry giants like Tencent. Mobile Gaming Market Dublin, June 27, 2025 (GLOBE NEWSWIRE) -- The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to Mobile Gaming Market was valued at USD 139.38 billion in 2024, and is projected to reach USD 256.19 billion by 2030, rising at a CAGR of 10.20%. The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. Affordable smartphones, coupled with enhanced processing power, are democratizing gaming and making it accessible to a wider audience than ever before. In many emerging markets, where access to traditional gaming consoles and PCs may be limited, mobile devices often serve as the primary or sole gaming platform. This widespread accessibility has led to a surge in game downloads, higher user engagement, and more frequent in-game purchases, fostering a robust monetization ecosystem. As smartphone adoption continues to expand, especially in developing regions, the user base for mobile gaming is poised to grow even further, ensuring the industry remains a dominant force in the global entertainment free-to-play model has revolutionized mobile gaming by removing the upfront cost barrier, significantly broadening its audience. By offering full access without initial payment, developers attract massive install rates and build large user communities. Monetization is skillfully integrated through in-app purchases, ads, and gated premium features that enhance user experience without compromising core gameplay. Successful titles like Clash Royale and Genshin Impact exemplify how compelling content and monetization can coexist. The continued dominance of F2P is reshaping development priorities, placing greater emphasis on long-term user retention, engagement loops, and recurring revenue purchases have become the cornerstone of mobile gaming monetization, enabling developers to generate revenue while keeping the core experience free. Players readily spend on cosmetic items, exclusive skins, character boosts, and in-game currency, often driven by personalization and status within the game. Developers strategically implement psychological triggers like scarcity, urgency, and social proof to boost IAP conversion rates. These microtransactions offer a non-intrusive way to support ongoing game development and content updates. As a result, IAPs have turned mobile games into scalable digital economies with dynamic pricing esports are rapidly maturing into a global competitive ecosystem, drawing millions of players and spectators. Games such as PUBG Mobile, Free Fire, and Mobile Legends host high-profile tournaments with multi-million-dollar prize pools and sponsorship deals. The accessibility of smartphones eliminates traditional hardware barriers, allowing broader participation from emerging markets and younger demographics. Spectator platforms like YouTube, Twitch, and TikTok amplify visibility, creating new entertainment formats and monetization channels. This explosive growth is redefining mobile gaming from a casual pastime to a professional, spectator-driven America is experiencing rapid growth in the mobile gaming industry, driven by increasing internet penetration and the affordability of smartphones. Countries like Brazil and Mexico are leading the charge, with a growing middle class and increasing disposable incomes. Mobile games that cater to local tastes, like soccer-themed games or culturally relevant narratives, are attracting large audiences. The region is also witnessing the rise of mobile esports and live streaming platforms that are fueling community engagement. With more players coming online, Latin America is set to become a key market for mobile gaming in the coming is a prominent player in the mobile gaming industry, with ownership stakes in some of the biggest game studios, including Riot Games and Epic Games. Tencent's mobile gaming titles, such as Honor of Kings and PUBG Mobile, are among the most successful globally. The company's ability to dominate both domestic and international markets through strategic partnerships and investments is a key driver of its success. Tencent also invests heavily in cloud gaming and esports, further cementing its position in the global market. The company's diversified approach continues to influence mobile gaming trends Mobile Gaming Market Report SegmentationThis report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global mobile gaming market report based on platform, device, game genre, distribution channel, monetization model, age group, and region. This report addresses: Market intelligence to enable effective decision-making Market estimates and forecasts from 2018 to 2030 Growth opportunities and trend analyses Segment and regional revenue forecasts for market assessment Competition strategy and market share analysis Product innovation listings for you to stay ahead of the curve Companies Featured The major companies featured in this Mobile Gaming market report include: Tencent Holdings Limited Apple Inc. Google LLC NetEase Inc. Activision Blizzard Inc. Electronic Arts Inc. Nintendo Co, Ltd. Take-Two Interactive Software Inc. (includes Zynga Inc.) Roblox Corporation Supercell Oy Playrix Holding Ltd Niantic Inc. Key Attributes: Report Attribute Details No. of Pages 140 Forecast Period 2024 - 2030 Estimated Market Value (USD) in 2024 $139.38 Billion Forecasted Market Value (USD) by 2030 $256.19 Billion Compound Annual Growth Rate 10.2% Regions Covered Global Key Topics Covered: Chapter 1. Methodology and ScopeChapter 2. Executive Summary2.1. Market Outlook2.2. Segment Outlook2.3. Competitive InsightsChapter 3. Mobile Gaming Market Variables, Trends, & Scope3.1. Market Lineage Outlook3.2. Market Value Chain Analysis3.3. Market Dynamics3.4. Mobile Gaming Market Analysis Tools3.4.1. Industry Analysis - Porter's3.4.2. PESTEL Analysis3.5. Market Technology TrendsChapter 4. Mobile Gaming Market: Platform Estimates & Trend Analysis4.1. Segment Dashboard4.2. Mobile Gaming Market: Platform Movement Analysis, 2024 & 2030 (USD Billion)4.3. Android4.4. iOS4.5. Hybrid/Cross-Platform4.6. Progressive Web Apps (PWAs)Chapter 5. Mobile Gaming Market: Device Estimates & Trend Analysis5.1. Segment Dashboard5.2. Mobile Gaming Market: Device Movement Analysis, 2024 & 2030 (USD Billion)5.3. Smartphones5.4. TabletsChapter 6. Mobile Gaming Market: Game Genre Estimates & Trend Analysis6.1. Segment Dashboard6.2. Mobile Gaming Market: Game Genre Movement Analysis, 2024 & 2030 (USD Billion)6.3. Action & Adventure6.4. Puzzle6.5. Role-Playing (RPG)6.6. Strategy & Simulation6.7. Sports & Racing6.8. Others6.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Billion)Chapter 7. Mobile Gaming Market: Distribution Channel Estimates & Trend Analysis7.1. Segment Dashboard7.2. Mobile Gaming Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Billion)7.3. App Stores7.4. Cloud Gaming Platforms7.5. Web-Based (Instant Play)Chapter 8. Mobile Gaming Market: Monetization Model Estimates & Trend Analysis8.1. Segment Dashboard8.2. Mobile Gaming Market: Monetization Model Movement Analysis, 2024 & 2030 (USD Billion)8.3. Free-to-Play (F2P)8.4. In-App Purchases8.5. Premium (Paid Games)8.6. Play-to-Earn (P2E)8.7. Subscription-BasedChapter 9. Mobile Gaming Market: Age Group Estimates & Trend Analysis9.1. Segment Dashboard9.2. Mobile Gaming Market: Age Group Movement Analysis, 2024 & 2030 (USD Billion)9.3. Gen Z9.4. Millennials / Gen Y9.5. Gen X9.6. Baby BoomersChapter 10. Mobile Gaming Market: Regional Estimates & Trend Analysis10.1. Mobile Gaming Market Share, By Region, 2024 & 2030 (USD Billion)Chapter 11. Competitive Landscape11.1. Company Categorization11.2. Company Market Positioning11.3. Company Heat Map Analysis11.4. Company Profiles For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Mobile Gaming Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900


The Star
2 days ago
- Business
- The Star
Tencent-owned Supercell to launch titles like Clash Royale as WeChat mini games
The video game Brawl Stars is already available within WeChat, while Clash Royale will exclusively launch on the messaging app in September. — SCMP Finnish video game studio Supercell, developer of Clash Royale and Brawl Stars , is set to launch its popular titles on Tencent Holdings' WeChat as installation-free mini games, leveraging the super app's vast user base. Jakub Barczyk, business and operations lead for Supercell's Clash of Clans , said on Wednesday that Brawl Stars was already available on WeChat, known as Weixin in mainland China, while Clash Royale was 'currently being developed' for a September release on the WeChat mini-game platform. He made the remarks during a live-streamed session at a WeChat event in Chongqing. Helsinki-based Supercell 'is focusing on seamless integration between the platform and mobile games, enabling effortless switching through synchronised assets', Barczyk said. 'This approach accommodates both existing players, ensuring their progress is saved, and new players, who will benefit from a streamlined experience.' 'This strategy aims to seamlessly integrate Supercell's popular games into the everyday routines of Chinese users through WeChat, providing easy access with classic experiences,' he added. Barczyk said Supercell was focusing on WeChat mini games because of the rapid growth of the market and the rising popularity of lightweight games that can be played almost instantly without downloading a separate app. Since WeChat launched mini games in 2018, which run entirely within the super app, they have amassed 500 million monthly active users. Over 300 mini games had achieved quarterly sales of more than 10mil yuan (RM 5.89mil or US$1.4mil), according to WeChat data released on Wednesday. The move marks another partnership between the two companies since Tencent acquired an 84% stake in Supercell for US$8.6bil in 2016. That year, Clash Royale integrated its login system with Tencent's WeChat and QQ, another messaging app popular among teenagers, allowing users to see their friends' activity and rankings. Gaming has long been a key pillar for Tencent, which operates the world's largest video gaming business by revenue. It recorded a 23% jump in first-quarter revenue to reach 16.6bil yuan (RM 9.78bil) , which was 'driven by growth in revenues from Brawl Stars , Clash Royale and PUBG Mobile .' Investing in video game developers overseas has been a primary growth strategy for Tencent. Besides Supercell, Tencent holds a roughly 40% stake in US-based developer Epic Games, maker of Fortnite , and wholly owns League of Legends developer Riot Games. – South China Morning Post


Time of India
2 days ago
- Business
- Time of India
China tech cos ramp up M&A deals with blessing of Beijing
After a chastening crackdown that wiped billions off their value and forced top executives out of the public eye, China's technology giants are back in favour and on the front foot, making deals and snapping up assets. At the top of the pile are Alibaba Group and Tencent , two huge players that used to compete for acquisitions until their wings were clipped by Chinese authorities concerned about their wide and powerful reach. Nowadays, with China's economy struggling to pick up much growth momentum and tensions with the US and others rumbling on, the govt's stance has shifted, especially with regard to key areas such as AI and tech more broadly. Tencent's music platform agreed to buy podcasting startup Ximalaya this month, a step forward in its bid to be China's Spotify. That followed a Tencent subsidiary snapping up a nearly 10% stake in SM Entertainment, a rare Chinese investment into a South Korean company in recent years. In April, Ant Group -- of Alibaba pioneer Jack Ma, who disappeared from view in 2020 after criticising regulators - became controlling shareholder of Bright Smart Securities. "Chinese tech firms have been actively looking at acquisition opportunities both domestically and abroad, seeking new growth areas," said Ho-Yin Lee, head of Citigroup investment banking group.