Victoria Beckham signs 10 year deal with Safilo Group
The 51-year-old fashion icon has inked a global licensing agreement with the brand until December 2035, which will include the design, manufacturing and distribution of eyewear collections including optical and sun, with the full range to be unveiled for the spring 2026 season.
In a statement to Women's Wear Daily, Victoria said: 'I'm thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. 'Their expertise in the field is unparalleled, with a longstanding reputation for exceptional quality and craftsmanship.
"With their global reach and industry-leading capabilities, I'm excited about the opportunities ahead and can't wait to bring our shared vision to life.'
The former Spice Girls star previously had a deal with Marchon for her Victoria Beckham Eyewear brand.
Angleo Trocchia, chief executive officer of Safilo, added: 'We are excited to welcome to our portfolio one of the industry's most iconic creative directors.
'Together, we aim to strengthen the brand's position as a global eyewear reference in women's fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry.'
He noted that the arrangement will "further enhance the women's portfolio within Safilo's brand architecture and strengthen our presence in the luxury segment".
The Italian eyewear brand has collaborated with Victoria's husband David too, having unveiled their first Eyewear by David Beckham collection in 2020.
Last year, Safilo confirmed a perpetual license agreement with Authentic Brands Group for Eyewear by David Beckham, replacing the previous contract, which was set to expire in December 2030.
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