Latest news with #Safilo
Perth Now
10 hours ago
- Business
- Perth Now
Victoria Beckham signs 10 year deal with Safilo Group
Victoria Beckham has signed a 10-year deal with Safilo Group. The 51-year-old fashion icon has inked a global licensing agreement with the brand until December 2035, which will include the design, manufacturing and distribution of eyewear collections including optical and sun, with the full range to be unveiled for the spring 2026 season. In a statement to Women's Wear Daily, Victoria said: 'I'm thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. 'Their expertise in the field is unparalleled, with a longstanding reputation for exceptional quality and craftsmanship. "With their global reach and industry-leading capabilities, I'm excited about the opportunities ahead and can't wait to bring our shared vision to life.' The former Spice Girls star previously had a deal with Marchon for her Victoria Beckham Eyewear brand. Angleo Trocchia, chief executive officer of Safilo, added: 'We are excited to welcome to our portfolio one of the industry's most iconic creative directors. 'Together, we aim to strengthen the brand's position as a global eyewear reference in women's fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry.' He noted that the arrangement will "further enhance the women's portfolio within Safilo's brand architecture and strengthen our presence in the luxury segment". The Italian eyewear brand has collaborated with Victoria's husband David too, having unveiled their first Eyewear by David Beckham collection in 2020. Last year, Safilo confirmed a perpetual license agreement with Authentic Brands Group for Eyewear by David Beckham, replacing the previous contract, which was set to expire in December 2030.
Fashion Network
a day ago
- Business
- Fashion Network
Victoria Beckham teams up with Safilo for eyewear
Victoria Beckham has changed the manufacturing partner for its eyewear collections, a product category the label introduced almost as soon as it was founded in 2008. Victoria Beckham, founder of the eponymous British label, has announced the label has signed a 10-year worldwide license agreement for the design, manufacturing and distribution of its sunglasses and eyeglasses with Italian producer Safilo. The first collection produced by Safilo, for Spring/Summer 2026, will be available in-store next January. The deal, which is set to run until December 2035, marks a new milestone in the eyewear category for Victoria Beckham, a label in which Neo Investment Partners holds a stake of nearly 30%. Beckham had initially developed the label's eyewear in-house, relying on specialist Cutler & Gross for manufacturing. In 2019, she signed a license deal with a larger group, US producer Marchon, the licensee of Victoria Beckham's eyewear collections since 2019. 'I'm thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I'm excited about the opportunities ahead and can't wait to bring our shared vision to life,' said Beckham in a press release. For Safilo, also the licensee of Beckham's husband's line, Eyewear by David Beckham, this is a coup, enabling the group to strengthen its position in the luxury segment and adding to a rich licence portfolio that includes Hugo Boss, Dsquared2, Isabel Marant, Marc Jacobs, Moschino and Tommy Hilfiger. 'Together, we aim to strengthen the brand's position as a global eyewear reference in women's fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimalist design, and sophisticated aesthetics,' said Safilo CEO Angelo Trocchia. 'This license will further enhance the women's portfolio within Safilo's brand architecture and strengthen our presence in the luxury segment,' he added.
Fashion Network
a day ago
- Business
- Fashion Network
Victoria Beckham teams up with Safilo for eyewear
Victoria Beckham has changed the manufacturing partner for its eyewear collections, a product category the label introduced almost as soon as it was founded in 2008. Victoria Beckham, founder of the eponymous British label, has announced the label has signed a 10-year worldwide license agreement for the design, manufacturing and distribution of its sunglasses and eyeglasses with Italian producer Safilo. The first collection produced by Safilo, for Spring/Summer 2026, will be available in-store next January. The deal, which is set to run until December 2035, marks a new milestone in the eyewear category for Victoria Beckham, a label in which Neo Investment Partners holds a stake of nearly 30%. Beckham had initially developed the label's eyewear in-house, relying on specialist Cutler & Gross for manufacturing. In 2019, she signed a license deal with a larger group, US producer Marchon, the licensee of Victoria Beckham's eyewear collections since 2019. 'I'm thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I'm excited about the opportunities ahead and can't wait to bring our shared vision to life,' said Beckham in a press release. For Safilo, also the licensee of Beckham's husband's line, Eyewear by David Beckham, this is a coup, enabling the group to strengthen its position in the luxury segment and adding to a rich licence portfolio that includes Hugo Boss, Dsquared2, Isabel Marant, Marc Jacobs, Moschino and Tommy Hilfiger. 'Together, we aim to strengthen the brand's position as a global eyewear reference in women's fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimalist design, and sophisticated aesthetics,' said Safilo CEO Angelo Trocchia. 'This license will further enhance the women's portfolio within Safilo's brand architecture and strengthen our presence in the luxury segment,' he added.
Fashion Network
a day ago
- Business
- Fashion Network
Victoria Beckham teams up with Safilo for eyewear
has changed the manufacturing partner for its eyewear collections, a product category the label introduced almost as soon as it was founded in 2008. Victoria Beckham, founder of the eponymous British label, has announced the label has signed a 10-year worldwide license agreement for the design, manufacturing and distribution of its sunglasses and eyeglasses with Italian producer Safilo. The first collection produced by Safilo, for Spring/Summer 2026, will be available in-store next January. The deal, which is set to run until December 2035, marks a new milestone in the eyewear category for Victoria Beckham, a label in which Neo Investment Partners holds a stake of nearly 30%. Beckham had initially developed the label's eyewear in-house, relying on specialist Cutler & Gross for manufacturing. In 2019, she signed a license deal with a larger group, US producer Marchon, the licensee of Victoria Beckham's eyewear collections since 2019. 'I'm thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I'm excited about the opportunities ahead and can't wait to bring our shared vision to life,' said Beckham in a press release. For Safilo, also the licensee of Beckham's husband's line, Eyewear by David Beckham, this is a coup, enabling the group to strengthen its position in the luxury segment and adding to a rich licence portfolio that includes Hugo Boss, Dsquared2, Isabel Marant, Marc Jacobs, Moschino and Tommy Hilfiger. 'Together, we aim to strengthen the brand's position as a global eyewear reference in women's fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimalist design, and sophisticated aesthetics,' said Safilo CEO Angelo Trocchia. 'This license will further enhance the women's portfolio within Safilo's brand architecture and strengthen our presence in the luxury segment,' he added.
Yahoo
a day ago
- Business
- Yahoo
SAFILO GROUP AND VICTORIA BECKHAM ANNOUNCE A TEN-YEAR GLOBAL LICENSING AGREEMENT FOR EYEWEAR COLLECTIONS
PADUA, Italy and LONDON, July 1, 2025 /PRNewswire/ -- Safilo Group – one of the eyewear industry's key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Victoria Beckham, Creative Director and Founder of her eponymous brand, announce today their new ten-year global licensing agreement for the design, manufacturing and distribution of the Victoria Beckham branded eyewear collections until December 2035. The full eyewear range – both optical and sun – will be unveiled for the Spring-Summer 2026 season, hitting the market in January 2026. "We are excited to welcome to our portfolio one of the industry's most iconic creative directors. Together, we aim to strengthen the brand's position as a global eyewear reference in women's fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics - a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry" - declared Angelo Trocchia, CEO of Safilo Group. "This collaboration will further enhance the women's portfolio within Safilo's brand architecture and strengthen our presence in the luxury segment". "I'm thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I'm excited about the opportunities ahead and can't wait to bring our shared vision to life," said Victoria Beckham, the brand's Creative Director. About Safilo Group Safilo is a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial innovation, and state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its Group legacy, founded on innovation and responsibility, onwards towards the future. With an extensive global presence, Safilo's business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets high quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 40 partners in 70 countries, Safilo's well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group's development strategies. Safilo Group's portfolio encompasses home brands - Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. The perpetual license Eyewear by David Beckham. Licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi's, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour. The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg Reuters In 2024, Safilo Group recorded net revenues for Euro 993.2 million. About Victoria Beckham Launched in 2008 with a collection of dresses celebrated for their cut and fit, today Victoria Beckham's eponymous label brand forms the basis for the modern woman's wardrobe with perfectly executed silhouettes rooted in a sophisticated ease. A considered blend of classic British luxury and contemporary flair, the brand's offering is developed at the Victoria Beckham HQ atelier in London and has expanded over the years to include everything from expertly crafted ready-to-wear, accessories and leather goods to award-winning beauty. Fuelled by a longtime obsession with art and film, worlds from which she often draws inspiration, the transition from designer's muse to Creative Director of her own brand was a natural one for Victoria Beckham, thanks in part to her meticulous attention to detail and a distinctly luxurious sensibility. With offices in London and New York and a flagship store in Mayfair, the brand has won critical acclaim alongside multiple industry awards. In addition to Victoria Beckham is carried in 230 stores in 50 countries worldwide, with dedicated personalised spaces in key department stores. Contacts: Safilo Group Investor Relations Barbara Ph. +39 049 6985766https:// Safilo Group Press Office Elena Mob. +39 339 1919562 Barabino&Partners Ph. +39 02 72023535Mob. +39 338 9350534 Victoria Beckham Press OfficeLauren View original content to download multimedia: SOURCE Safilo Group Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
