Emirates reveals top summer 2025 travel trends as Vietnam, Mauritius and Sri Lanka lead global demand
The airline reported a 7 per cent increase in flight searches compared to last year, driven by growing interest in cultural experiences and emerging destinations.
According to Emirates' latest analysis of booking data and search trends, Vietnam has surged to the top, with a 61 per cent increase in flight searches, marking it the fastest-growing summer destination on the airline's network.
Emirates now serves three Vietnamese cities — Ho Chi Minh City, Hanoi, and Da Nang — with 25 weekly flights, offering smooth connections from Europe, the US, and the Gulf.
Emirates top trending summer destinations
Vietnam – up 61%
Mauritius – up 41%
Sri Lanka – up 32%
Japan – up 28%
France – up 25%
Booking behaviour by region
UAE residents: 13% rise in searches, especially to Sri Lanka, France, Jordan, and India
US travellers: Focused on African destinations like Egypt, Kenya, and South Africa
UK travellers: Searches up 12%, favouring long-haul breaks to Australia, Japan, and Mauritius
Indian travellers: Strong interest in Australia, Ireland, and New Zealand
German travellers: Increased searches to Japan, Vietnam, South Korea, and Seychelles
Australian travellers: Prioritising summer travel to France and the UK
Emirates also noted that nearly one-third of travellers from India, Germany, the UK, and Australia book extended stays of more than one month, while US travellers tend to prefer 2–3 week trips.
Dubai remains a magnet for global visitors
While outbound travel surges, Emirates expects strong inbound traffic to Dubai this summer. The city continues to attract solo travellers, families, and couples alike:
Solo travellers from the US, India, and Australia dominate summer arrivals, mixing business with leisure
Families from the UK, US, and India explore Dubai on trips ranging from short breaks to two-week holidays
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