New Google Pixel 10 ad calls out vague timing on "coming soon" features—was that a shot at Apple?
Meanwhile, Apple is reportedly trying to catch up. There are rumors the company may acquire DarwinAI, a Canadian startup, to boost its AI development — among other AI companies such as Perplexity, etc. Apple has also been reportedly working more closely with OpenAI to support features in iOS.
From a bigger picture view, Google seems confident it's ahead when it comes to AI on phones. Apple may still dominate in sales, but Google is clearly trying to position the Pixel 10 as the smarter choice for those who care about AI now, not later.
I think it's good to see Google speak more boldly about what it brings to the table. The Pixel 10 will need to back it up with useful features, which is yet to be determined, but it's a sign that Google is ready to compete more seriously with Apple — especially when it comes to the future of AI on smartphones.
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