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Malaysian Reserve
an hour ago
- Malaysian Reserve
bibigo, the Leading Global K-Food Brand, Hosts TikTok Challenge with SEVENTEEN, Bringing the Collaboration to a Global Stage
– bibigo takes its collaboration with SEVENTEEN global with digital campaigns, including TikTok 4-cut photo challenge and engaging content on a dedicated campaign microsite SEOUL, South Korea, July 29, 2025 /PRNewswire/ — CJ Foods' global Korean food brand bibigo and world-renowned K-pop icon SEVENTEEN are elevating their collaboration to the global stage with a series of fun and engaging events. As part of the bibigo | SEVENTEEN campaign, CJ Foods is hosting the 'Take a Photo with SEVENTEEN' TikTok Challenge. With a special photo frame featuring SEVENTEEN members and bibigo brand visuals, TikTok users can create and share their own 4-cut photos with SEVENTEEN. The challenge will run until August 8 on TikTok in Thailand, South Korea, the United States, the Philippines, Indonesia, and Japan. In addition, the bibigo | SEVENTEEN campaign microsite has been revamped to offer even more exciting content. By logging into the microsite, users can: Download SEVENTEEN-themed smartwatch faces and note templates Take photos using customizable frames featuring SEVENTEEN members The customizable photo frames, which allow users to add their own creative touches, are expected to be a major hit. Alongside these engaging digital campaigns, CJ Foods is also launching special edition bibigo Korean food products in international markets. Some of these products are currently available in South Korea, with a phased rollout planned for Thailand, the United States, the Philippines, Indonesia, Singapore, and Japan through November. The special edition products feature SEVENTEEN members' images on the packaging and include: bibigo Mandu bibigo Seaweed and Seaweed Snacks bibigo Gimbap bibigo Noodles bibigo K-Street Food items 'We're thrilled to take our collaboration with SEVENTEEN, one of the world's most famous K-pop icons, to a global stage,' said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. 'With innovative digital campaigns and special edition products, we're bringing the joy of K-food and K-pop to consumers around the world, creating unforgettable experiences that showcase the essence of Korean culture.' About bibigo Launched in 2010, bibigo is a global Korean food brand of CJ Foods. Aiming to enrich today's busy and demanding life, bibigo delivers K-food and culture to dining tables worldwide under the new slogan 'Live Delicious.' The brand line-up includes a full assortment of snacks, appetizers and meal items. Bibigo products are sold across around 60 countries globally, and the brand's signature item 'Mandu' is sold in 6 continents. Inspired by authentic recipes, bibigo makes the tastes of Korean cuisine accessible with popular offerings in most major grocery chains. For more information, visit About CJ Foods CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned 'bibigo' brand. Under bibigo, it offers delicious K-food products including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food. The company operates over 60 sites in multiple regions worldwide including South Korea, the U.S. (Schwan's Company), China, Japan, Southeast Asia, Europe, and Oceania. For more information, visit
Hype Malaysia
18 hours ago
- Hype Malaysia
(Video) The Reason Why 'K-pop Demon Hunters' Star Arden Cho Was In Malaysia Recently
Even a month after its release, 'K-pop Demon Hunters' remains Netflix's most-streamed animated film on the platform. On top of that, the soundtrack made history by outperforming actual K-pop idols, including BTS and BLACKPINK, on several US music charts. The voice cast and singing voices behind the characters have also been actively promoting the film, making special appearances, giving interviews, sharing behind-the-scenes insights, and even collaborating with fellow idols and content creators. However, no one quite expected Arden Cho (아덴 조), the film's lead star, to be in Malaysia recently, and it turns out her visit wasn't necessarily to promote 'K-pop Demon Hunters'. Here's why she was here: Over the weekend, Korean-American actress Arden Cho revealed on Instagram that she had recently attended an event in Kuala Lumpur. The voice of Rumi, the main character in 'K-pop Demon Hunters', was apparently invited as a special guest to the inaugural Malaysia Bridal Fashion Week. As seen in the photos she shared, the actress wore a stunning, sparkly, feathered white gown by luxury brand The Gown Atelier, completed with jewellery from Tiffany & Co. According to Malay Mail, she recently got engaged to her unnamed fiancé, so the timing of her appearance at the fashion event seemed perfect, offering her a preview of some exquisitely crafted wedding dresses to consider for her big day. The 'Avatar: The Last Airbender' live-action star also posted a video showcasing a sneak peek of what went down on the day she attended the show. Shortly after posting on social media, Malaysian fans were both thrilled and surprised by Arden Cho's unannounced visit to Kuala Lumpur. Many praised how stunning she looked at the event, while others expressed their hope that she enjoyed her stay in the country. In other news, Arden Cho also teamed up with singer-actor Cha Eun-woo (차은우) for a special cover of 'Free', a duet between Rumi and Jinu from 'K-pop Demon Hunters'. The collab instantly went viral, especially since the ASTRO member was one of the character design inspirations for Jinu. Here's how Arden Cho's day in Malaysia went: A preview of her and Cha Eun-woo's cover of 'Free': Sources: Instagram (1)(2), MalayMail
Hype Malaysia
18 hours ago
- Hype Malaysia
(Video) Park Shin-Hye Thanks Tengku Zatashah For Loving K-pop During Recent Meeting In Malaysia
Over the weekend, South Korean actress Park Shin-Hye (박신혜) graced two events in the Klang Valley, drawing massive crowds with her appearances. At one of the events, the star met the Princess of Selangor, HRH Tengku Zatashah Sultan Sharafuddin Idris Shah, and shared a heartwarming moment on stage. The South Korean star recently attended two events by the reflexology equipment company ITSU. These two appearances marked Park Shin-Hye's long-awaited return to Malaysia after 9 years. At the event at IOI City Mall Putrajaya, Park Shin-Hye had the honour of meeting Tengku Zatashah. As the two shared the stage, the Selangor royalty extended a few questions to the actress. Tengku Zatashah shared a clip from the Q&A session on her Instagram page, revealing Park Shin-Hye's favourite song at the moment, which is 'Golden' from the 'K-pop Demon Hunters' soundtrack. The actress then spoke about meeting the Selangor Princess, revealing that she had looked up the public figure on social media before the event and learned about her fondness for K-pop and Korean pop culture. Park Shin-Hye then thanked Tengku Zatashah for her love for K-pop, saying, 'It's such an honour to have a Princess who loves Korean culture so much.' The Selangor royalty responded to the praise by thanking the actress in Korean. The pair also posed for a photo, which Tengku Zatashah shared on her Instagram with the caption, 'Thank you, Ms Park Shin Hye, it was such a pleasure meeting you and I really enjoyed chatting with you on stage for our Q&A. We hope to see you again in Malaysia.' The 'Doctor Slump' actress also shared a selfie on her Instagram Stories to thank Malaysian fans for supporting her events at 1 Utama and IOI City Mall. In the captions, Park Shin-Hye wrote, 'Thank you, Malaysia, I want to come back again. See you again.' It's believed the actress has already returned to South Korea, leading fans to ask the star to visit Malaysia again as soon as possible. Perhaps the next time Park Shin-Hye is in town, Tengku Zatashah can bring her on a tour around the city and the Selangor Palace. In the meantime, check out some videos of Park Shin-Hye's appearance in Malaysia: Sources: China Press, Instagram (1)(2)(3)
