
S'wak entrepreneurs see RM1.9 mln sales boost in 2024 through Insken business coaching
KUCHING (June 12): A total of 119 Sarawakian entrepreneurs under the Insken Bumiputera Business Coaching (IBBC) programme recorded a sales increase of RM1.9 million in 2024, according to National Institute of Entrepreneurship (Insken) chairman Mustaffa Kamil Ayub.
Speaking at the Program Seminar Usahawan Madani Asas Pembangunan Produk dan Servis (SAPPS) at Kuching South City Council (MBKS) Auditorium here today, he highlighted the tangible outcomes of the IBBC programme.
'In 2024, a total of 1,046 Sarawak entrepreneurs participated in Insken programmes. Of these, 119 received guidance through the IBBC, resulting in RM1.9 million in increased sales, 93 new jobs created and 10 entrepreneurs moving from micro to small enterprise status,' he said.
Mustaffa emphasised that continuous learning and entrepreneurial knowledge play a major role in success.
'The knowledge shared is not just theoretical – it produces real impact and tangible results,' he added.
He said Insken programmes, including the SAPPS, offer training, seminars, and coaching focused on boosting sales and creating job opportunities.
'SAPPS is not just an ordinary seminar. Today, 30 selected entrepreneurs are undergoing product and service assessments with coaches and industry players to receive direct feedback aimed at strengthening their products for the market.'
The seminar, now in its second edition in Sarawak, is a collaboration between Insken, Human Resource Development Corporation (HRD Corp), the State Ministry of International Trade, Industry and Investment (Mintred), as well as local agencies and entrepreneurial non-governmental organisations (NGOs).
Mustaffa expressed appreciation to all parties involved, as well as to State Deputy Minister for Youth, Sports and Entrepreneur Development Sarawak Datuk Dr Ripin Lamat, who officiated the event.
He noted that Insken has a branch in Kuching as part of its long-term commitment to supporting entrepreneurs across Sarawak.
'Our presence here is not symbolic. It is a concrete effort to expand access to quality entrepreneurial programmes,' he said.
In conjunction with the seminar, Insken is also hosting an e-BizClinic, offering free consultations by Insken's BisKaunselor, alongside information booths on training and guidance available beyond the seminar.
In this regard, Mustaffa urged participants to take full advantage of the opportunities available.
'Let the knowledge gained here not just be stored, but implemented as a strategy to elevate your business to greater heights.'
Also present were Insken director of Training Ts Dr Izham Naquiddin Shah Arif Shah and HRD Corp head of regional operations division Muhamad Hafez Kamaruddin. entrepreneurs IBBC Insken Bumiputera Business Coaching Kuching
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