Tracee Ellis Ross Reunites ‘Girlfriends' Cast In Pattern Commercial
Tracee Ellis Ross is serving looks, laughs, and luscious curls in the first-ever brand commercial for her award-winning haircare line, Pattern Beauty. Read more and watch inside.
Debuting on June 27, 2025, the vibrant ad features a nostalgic and joy-filled reunion of Ross with her Girlfriends castmates—Golden Brooks, Jill Marie Jones, and Persia White—set in a lively, upbeat lounge where hair is the main event.
In the spot, Ross transforms into the 'Chief CURLtender,' a hilarious, all-knowing hair mixologist who whips up custom product cocktails for curly, coily, and tight-textured patrons in need of some serious hydration and definition. From swoops and slick-backs to voluminous curls and coils, each patron—including her beloved Girlfriends —gets a personalized formula that fits their texture and vibe. Ross makes it clear: 'Pattern has got you covered.'
The commercial, produced by ATTN: and De La Revolución / Prettybird and directed by the talented creative 'child,' is a celebration of the rituals, textures, and energy that define the Black hair experience. For many fans, seeing the Girlfriends cast reunite for such a culturally intentional moment is a dream come true.
'Hair cocktailing is a common practice in our community—we layer gels, creams, and oils to create formulas that work best for our texture,' Ross said in a press release. 'This spot celebrates those rituals and reminds us that joy lives in our shared hair moments.'
The director, child, who is also a member of the Pattern community, brought a distinct and personal touch to the project.
'I'm still pinching myself,' they said. 'Working with Tracee and the Pattern team was truly a dream realized.'
Approaching its sixth year on the market, Pattern Beauty remains one of the few Black-founded and Black-owned brands that spans across wash, styling, heat, treatments, and tools. With its launch of this colorful, community-rooted commercial, Pattern is reaffirming its commitment to textured hair, creative self-expression, and Black beauty rituals.
Fans can catch the commercial across streaming platforms like Roku, Hulu, Disney+, and Paramount+, with linear TV placements to follow. The message is loud and clear: whatever your texture, PATTERN is here to help you style it with pride.
Be sure to follow @patternbeauty and join the #YourTextureYourStyle movement.
SEE ALSO
Tracee Ellis Ross Reunites 'Girlfriends' Cast In Pattern Commercial was originally published on globalgrind.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Black America Web
41 minutes ago
- Black America Web
BLK Celebrates National Crown Day With #FreeYourCrown Campaign
Source: Courtesy / Getty In celebration of National Crown Day (July 3), BLK launched a new campaign uplifting Black women and the beauty of their natural hair called #FreeYourCrown. Rooted in authenticity, confidence, and self-love, the initiative celebrates the pride and power behind textured crowns, especially among Gen Z. Read more and get involved inside. According to a survey conducted by BLK's #FreeYourCrown campaign, a cultural shift is in full bloom: 60.9% of Black women now wear their natural hair all the time 79.5% feel very confident rocking natural styles in public 83.2% would show up on a first date with their natural hair 75.5% proudly share their hair journeys on social media While nearly 40 percent still report facing judgment for wearing their natural hair, the overwhelming confidence seen among respondents reveals a deeper sense of cultural pride. 'Natural hair has always been a symbol of confidence, individuality, and culture,' said Amber Cooper, Brand Manager at BLK. 'With #FreeYourCrown, we're not just celebrating natural hair — we're creating space for Black women to be seen, uplifted, and supported at every stage of their journey.' The campaign unfolds across multiple platforms and experiences: Influencer Storytelling: BLK is spotlighting real women who reflect different stages of their natural hair journeys. Creators like Ariana Lynee (@itslyneebtw), Naomi Nae (@ and Janiel Audrea (@goldeyloc_) will be sharing personal haircare routines, tips, and affirmations. Summer Haircare Giveaway: In a major show of support, BLK will cover summer hairstyle costs for five lucky winners who share photos of their natural hair in the app's BLK Beauty Community. Each winner receives a $500 salon credit with a Black stylist of their choice. Natural Hair Social CTA: BLK is calling on its members—and the wider Black community—to update their profile pictures to proudly showcase their natural hair, encouraging authentic representation across dating apps and social platforms. BLK Beauty Group Chat: A new feature inside the app provides a dedicated space for Black women to bond over haircare, swap tips, and celebrate each other's journeys. From wash days to first dates, #FreeYourCrown is all about radical self-love, cultural pride, and showing up exactly as you are. View the full report here. Join the movement by downloading the BLK app and following @meet_blk on social media. SEE ALSO BLK Celebrates National Crown Day With #FreeYourCrown Campaign was originally published on
Tom's Guide
41 minutes ago
- Tom's Guide
'Sinners' just arrived on Max — celebrate July 4 by streaming the best movie of the year
"Sinners" is finally streaming on Max, and it's the perfect way to enjoy the long July 4 weekend. Yes, you can (incredibly) still go and see Ryan Coogler's vampire horror movie in theaters. I certainly won't judge you if you do, as I think this movie benefits from being seen on the biggest screen possible — with the loudest sound system possible too. But if you don't want to brave the heat or traffic to get to your local cinema, or you don't want to pay $15-$20 for a movie ticket, it's okay. Just enjoy your beers and brats, then boot up Max on your TV at home and hit play on "Sinners." "Sinners" stars Michael B. Jordan as identical twins Elijah ("Smoke") and Elias ("Stack") Moore. Known as the Smokestack Twins, these two spent years away from home, fighting in World War I and then joining Al Capone's Chicago Outfit after returning to the U.S. from Europe. But now they're back in their Mississippi Delta hometown of Clarksdale, Mississippi and they're men on a mission — to start a juke joint for the local Black community From Chicago, they've brought a literal truckful of booze, and they've bought a nearby abandoned sawmill from a racist landlord. They've even recruited their cousin Sammie (Miles Caton), a blues performer who goes by the name of "Preacher Boy," and a few other local musicians to perform at the juke joint's opening night. Sammie's music is transcendent, and the night looks to be a success. But his incredible music catches the ear of more than just the juke joint's patrons when a band of vampires arrive at the door. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. "Sinners" has been a hit in every sense of the word. It's the third biggest movie at the U.S. box office this year. It's got a 97% "fresh" rating from critics on Rotten Tomatoes, and the audience rating isn't far behind at 96%. We haven't said a negative word about it here at Tom's Guide, either. Senior Streaming Writer Alix Blackburn declared it her "favorite movie of 2025 so far," and I declared it "'From Dusk Till Dawn' — only much better." Just about everything in this movie works. The sound is incredible, as is the original music. Michael B. Jordan is incredible as both Smoke and Stack and what could have easily been derided as a gimmick instead becomes a brilliant casting choice by Coogler. So this July 4 weekend, go watch "Sinners." Go to a theater, buy or rent from Amazon or Apple or stream it on Max, which, if you don't have it already, is our pick for the best streaming service out there. If you're deaf, there's a version of "Sinners" in Black American Sign Language on Max that will allow you to watch it too. Heck, you can even watch it on HBO on cable or satellite on Saturday, July 5 at 8 p.m. ET. Just whatever you do, watch "Sinners." Stream "Sinners" now on Max Malcolm has been with Tom's Guide since 2022, and has been covering the latest in streaming shows and movies since 2023. He's not one to shy away from a hot take, including that "John Wick" is one of the four greatest films ever made. Here's what he's been watching lately:
USA Today
2 hours ago
- USA Today
What to know about Beyoncé's Buffalo Soldiers T-shirt and their complicated role in history
Beyoncé Knowles-Carter wore a Buffalo Soldiers T-shirt during her Juneteenth performance in Paris, sparking online debate over the group's complicated legacy in U.S. history. During her international stint, Beyoncé donned a shirt with images of the Buffalo Soldiers — African American soldiers who served in the U.S. Army after the Civil War, primarily on the Western frontier. As part of their service, they built infrastructure, fought in the Indian Wars, and later served in conflicts like the Spanish-American War and World War I and World War II. They also participated in violent U.S. military campaigns against Indigenous peoples during westward expansion and land dispossession. On the back of her shirt there was a long description of the soldiers that read in part, 'their antagonists were the enemies of peace, order and settlement: warring Indians, bandits, cattle thieves, murderous gunmen, bootleggers, trespassers, and Mexican revolutionaries.' It's unclear where the passage originated. Some folks quickly criticized Beyoncé's wardrobe choice, specifically making note of the the phrase "enemies of peace" in relation to Indigenous people. A post shared by Beyoncé (@beyonce) One fan wrote, "Beyoncé wearing a Buffalo Soldiers shirt, an American army unit comprised exclusively of African Americans that helped European and White American colonists fight back Native Americans and seize control of their land, is not the serve she thinks it is." Another questioned, "Girl why I wake up and see Beyoncé calling Native Americans defending their home 'enemies of peace?'" Meanwhile, one fan offered another perspective on X, "Beyoncé wearing a Buffalo Soldiers T-shirt isn't glorifying genocide. It's a nod to a deeply complex and painful part of Black history — one that involves survival, contradiction and power structures that never had our best interest in mind." "Yes, these soldiers were involved in U.S. expansion and conflicts with Native nations," the fan wrote. "That's historical fact. But we have to zoom out: These Black men were used as tools in a white supremacist system they didn't control." These regiments were primarily composed of formerly enslaved Black men. They were deployed to support the U.S. government, which often meant using violence to seize land, resulting in the forced removal and destruction of Indigenous nations across the American West and the U.S.-Mexico border. Despite their role in the military, these soldiers faced intense racism and systemic discrimination within the very army they served. Riché Richardson, professor and chair in the Africana Studies and Research Center at Cornell University, said it's important to acknowledge both the realities and complexities when it comes to viewing this history. "American history is very charged, to be sure," she said. "It's about understanding the long-standing contributions that people of African descent have made to the military, and it's not been a perfect union. I think the challenge has always been to help create a more perfect union, and people of African descent have, in some cases, been complicit with policies that are detrimental to other populations. So I think it's important for there to be an acknowledgment of that." beyoncé wearing a buffalo soldiers shirt, an american army unit comprised exclusively of african americans that helped european and white american colonists fight back native americans and seize control of their land, is not the serve she thinks it is. Richardson viewed the Buffalo Soldiers shirt in the context of Beyoncé's background. "I find her as a product of what I analyze as the Africana Southwest, as a Texas native," Richardson said. "So, given the themes associated with this most recent album and the concert tour, I presume that she's embracing the legacy of the Buffalo Soldiers in tandem with that." The Buffalo Soldiers' complicated legacy doesn't solely consist of their contributions to the United States' westward expansion. According to the U.S. Department of Interior, the soldiers also served as some of the country's first park rangers. "These dedicated men protected wildlife from poachers, built trails and forged a proud legacy in our nation's history," the department wrote on social media. Richardson said the criticism of Beyoncé's shirt was valid and important, but she advised folks not to immediately jump to conclusions about the singer's messaging. "My inclination is not to think the worst of Beyoncé precisely because of her investments and critical thinking and her efforts to bring public attention to so many issues," she said. Richardson emphasized the importance of viewing Beyoncé's actions within the broader context of her career and activism. "I think she's gone out of her way in so many instances to try to impact lives and make a difference," Richardson said. "She's consistently compassionate. I think people should not draw conclusions, especially without adequate information. She's a performer. There's performance art. There are all kinds of things. At the very least, it's a teaching moment from which everyone can learn." She said it's important to remember that a single image doesn't always reflect a full endorsement or clear message. "I think it's always important for us to have awareness of the messages that we send, but I wouldn't necessarily just assume that wearing a shirt is an indicator of an endorsement of any particular ideas," Richardson said. "Because that certainly isn't in keeping with what we see and know of Beyoncé." Beyoncé is in the middle of her Cowboy Carter and the Rodeo Chitlin' Circuit Tour, which is in support of her album "Cowboy Carter." The project, which features emerging Black country artists and country legends alike, became a catalyst for the renewed spotlight on Black country artists and the genre's Black roots. The album has challenged music industry norms and sparked important conversations pertaining to the intersection of race and country music. The tour spans nine cities across the U.S. and Europe. The grand finale is set to take place in Las Vegas on July 26. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
