Carter's Launches Otter Avenue™, a New Toddler-Friendly Brand Designed to Inspire Confidence and Creativity
ATLANTA, July 22, 2025--(BUSINESS WIRE)--The new age of kids' fashion is here. Today, Carter's, Inc. (NYSE: CRI), the leading company in North America focused exclusively on apparel for babies and young children, introduces Otter Avenue™—a new, toddler-centric brand that empowers little ones to dress themselves with confidence, style, and ease.
Otter Avenue is Carter's first brand created specifically with toddlers in mind and inspired by the real-life needs of parents. It combines modern, trend-forward silhouettes with soft, comfy fabrics and smart design details, all at an attainable price. With elevated fabrics and intuitive features, each piece is thoughtfully designed for all-day play and everyday style—making dressing easier for kids and parents while giving little ones the independence to express themselves through what they wear.
Launching with five signature styles and a larger, complementary collection, Otter Avenue reimagines adult-inspired looks for little ones with features like oversized buttons for small hands, front-back labels to avoid mix-ups, twirl-worthy skirts, and pockets perfect for collecting treasures. The collection is built for everyday adventures, from daycare to playdates—and with prices starting at just $10, Otter Avenue delivers premium style at an accessible value.
"The Otter Avenue brand brings to life our belief that style, comfort, and confidence should go hand in hand, and that self-expression can start at any age," said Kendra Krugman, Chief Product Officer. "At Carter's we aim to support families through every stage of childhood development. The moment kids begin to dress themselves is a milestone worth celebrating and one we are excited to be a part of with the launch of our first-ever toddler focused brand."
To celebrate the debut, Carter's is hosting the first-ever Otter Avenue pop-up experience in Williamsburg, Brooklyn. The Otter Avenue™ School Bus will be stationed on Grand Street between Kent Ave and Wythe Ave near Domino Park from 10 a.m. to 4 p.m. on Tuesday, July 22. Families are invited to experience a first look at the collection, enjoy interactive games, giveaways, kid-friendly entertainment, and plenty of TikTok-worthy moments.
The first Otter Avenue collection is available to shop at www.otteravenue.com and in select Carter's stores.
Follow @otter.avenue on social for the latest product drops, styling tips and outfit inspiration.
About Carter's, Inc.
Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold through over 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, www.cartersoshkosh.ca, and www.carters.com.mx. Carter's also is the largest supplier of young children's apparel to the largest retailers in North America. Its brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. The Company's Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. In addition to Otter Avenue, the Company also owns Little Planet, a brand focused on organic fabrics and sustainable materials, and Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta. Additional information may be found at www.carters.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250721996973/en/
Contacts
Lindsay RiderSenior Director, Public AffairsLindsay.Rider@carters.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
12 minutes ago
- Yahoo
Wayvia Ushers in New Era of AI-Driven Omnicommerce with Commerce Intelligence Engine
Formerly known as PriceSpider, Wayvia harnesses over 20 years of shopper and retail intelligence to fuel the next generation of AI-driven commerce IRVINE, Calif., July 24, 2025 (GLOBE NEWSWIRE) -- Wayvia, the omnicommerce enablement leader formerly known as PriceSpider, debuts today with a bold product vision built for a new era of commerce where AI, data and intelligent agents shape the path to purchase. The launch signals a new chapter for the company, with an expanded product strategy, deeper AI capabilities and more powerful media and data solutions designed to help brands drive revenue across every channel. As part of the launch, the company is introducing Wayvia MCP (Model Context Protocol), an intelligent AI infrastructure built on more than two decades of shopper data, pricing intelligence and market behavior. Purpose-built as an AI-native commerce intelligence engine, Wayvia MCP eliminates the need for dashboards, SQL or manual queries by enabling natural language access to live product and market data. It is the first enterprise-grade solution to give AI agents direct, secure access to commerce data through a native implementation of the Model Context Protocol. 'Wayvia reflects our belief that the future of commerce will be shaped as much by intelligent systems as by human decisions,' said Anthony Ferry, CEO of Wayvia. 'As AI agents and algorithms increasingly influence how products are discovered and purchased, brands need more than traditional dashboards - they need infrastructure built for AI. And Wayvia MCP is our commitment to giving brands the tools to compete, adapt and lead in this new era of commerce.' Commerce is no longer linear. Algorithms determine what products get seen, AI agents shape consumer choices and real-time pricing and inventory data drive conversions. Wayvia equips brands with the intelligence and tools to compete in this dynamic environment. With shopper and retail intelligence from any channel, brands have more insight into their shoppers' behaviors while improving the path to purchase, from offsite, onsite and agentic commerce and beyond. Wayvia's product strategy centers on building a smarter path to revenue, giving brands the visibility, tools and intelligence they need to compete across an increasingly complex retail landscape. Core areas include: Omnicommerce Data: Activate omnicommerce path and audience data to power analytics, optimize shopping journeys and enable AI solutions. Shoppable Media: Connect shoppable media and shopping agents from any channel to retailer conversions. Retail Intelligence: Compete with product-level price, availability, channel performance and AI-powered decisions. Founded nearly two decades ago as a price-comparison tool, PriceSpider was an early pioneer of 'Where to Buy' technology and has since evolved into a full-funnel omnicommerce performance platform built to meet the growing demands of modern brands. The launch of Wayvia marks the next chapter in that evolution, reflecting the company's expanded capabilities and vision for the future of AI-driven commerce. Wayvia represents the next evolution of PriceSpider, combining its proven foundation with smarter, more adaptive technology and deeper insight into real-time pricing, product availability and shopper behavior. Wayvia preserves the core elements that built its credibility, including a stable leadership team, trusted solutions, strong partnerships and a deep commitment to enabling brand growth at a global scale. To learn more about Wayvia, please visit About Wayvia: Wayvia is the global leader in omnicommerce data and brand enablement. By connecting shopper and retail intelligence across every channel, brands gain deeper insight into consumer behavior and unlock new opportunities to improve the path to purchase, whether through offsite media, onsite experiences or agentic commerce. Backed by the world's largest network of retailer and media partnerships, Wayvia offers brands the retail intelligence to power analytics, optimize shopping journeys and enable AI solutions. For more information, please visit to learn more. Media Contact For Wayvia:SamsonPRwayvia@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
12 minutes ago
- Yahoo
Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco
Over 100 exciting talks are free for the Bay Area tech community to attend SAN FRANCISCO, July 24, 2025 (GLOBE NEWSWIRE) -- Odoo, the leading provider of enterprise resource planning (ERP) and customer relationship management (CRM) open-source business management software, announced Google Cloud as a key technology partner for Odoo Connect 2025, taking place September 4–5 at Pier 27 on the Embarcadero in San Francisco. Google Cloud joins other partners including Avalara and the San Francisco Chamber of Commerce. 'Google Cloud's sponsorship is a testament to the growing momentum behind Odoo and the value of open-source solutions in today's business landscape,' said Wilfried Juncker, Managing Director of Americas at Odoo. 'We're excited to welcome the Bay Area tech community to join a broader conversation on how technology can better serve businesses of all sizes.' Attendees can expect more than 100 talks led by Odoo experts, partners, and community members, covering a wide spectrum of topics from AI and automation to operations, marketing, and finance. The event will also feature over 40 exhibitors, creating space for collaboration, discovery, and meaningful networking. For those looking to deepen their skills, SmartClasses offer immersive, hands-on training with direct guidance from Odoo experts. The event will also showcase real-world case studies that highlight Odoo's impact. For instance, Bay Alarm Medical, a medical alert company, integrated all functions including accounting, reporting, eCommerce, billing and payments, into Odoo to provide a complete and transparent view of all ongoing business processes. With Odoo as a central platform, Bay Alarm transformed its internal operations, improving visibility and efficiency to better serve customers, support informed decision-making, and position the company for long-term growth. Premium ticket holders will have access to exclusive benefits, including a private networking lounge, an invite-only dinner, and an after-party featuring a DJ and live band. Register now to join Odoo this fall: About OdooSince its creation in 2002, Odoo has emerged as among the fastest growing integrated business solutions providers with more than 15 million users worldwide. With its range of integrated, scalable and functional applications, Odoo offers a comprehensive, modular suite that meets the specific needs of every business, making it a suitable solution for organizations of all sizes and sectors, from start-ups to large corporations. Odoo employs more than 6,000 people worldwide, and has built a partner network of over 8,000 organizations. Headquartered in Belgium, Odoo serves a global community of 13 million users. For more information, visit Media ContactValeria CarrilloPublic Relations for Odoo Odoo@ 415-397-7600Sign in to access your portfolio
Yahoo
12 minutes ago
- Yahoo
Michelin posts H1 sales in line with market forecasts
By Mathias de Rozario (Reuters) -French tyre maker Michelin reported a 3.4% decline in sales in the first half of the year, in line with market expectations, as a fall in sales volumes was partly offset by higher selling prices. The group confirmed its previous guidance for the full year, in the absence of any further deterioration in the economic environment in the second half of the year. WHY IT'S IMPORTANT Michelin's business continues to be impacted by a slowdown in the automotive market, especially in Europe. The group, which, at the end of last year, employed more than 23,500 people at its production sites across the U.S. and Canada has, since March, been facing tariffs imposed by U.S. President Donald Trump. It is looking at accelerating investments in the United States to counter the impact of tariffs. BY THE NUMBERS Sales fell to 13.03 billion euros ($15.33 billion) in the first half from 13.48 billion euros a year ago. That compared with the forecast 13.08 billion euros in a company-provided consensus. The company recorded a 6.1% drop in volumes, mainly in its original equipment sales. The impact from the U.S. tariffs were around 65 million euros in the first half of the year. They are expected to have an impact of around 200 million euros over the full year. KEY QUOTES "Our results have been severely penalised by the fall in volumes linked to our original equipment activities, whether in the automotive or truck sectors, or in a number of specialities, including heavy goods vehicles, agriculture and infrastructure," , Chief Financial Officer Yves Chapot said on call with journalists. "We have chosen to be as localised as possible, so 70% of what we sell in the United States is made in the United States" he added on the impact of tarrifs. ($1 = 0.8499 euros) Sign in to access your portfolio
