Latest news with #kidsfashion
Yahoo
22-07-2025
- Business
- Yahoo
Carter's Launches Otter Avenue™, a New Toddler-Friendly Brand Designed to Inspire Confidence and Creativity
New brand offers trend-forward, affordable style with a fresh approach to kids' dressing ATLANTA, July 22, 2025--(BUSINESS WIRE)--The new age of kids' fashion is here. Today, Carter's, Inc. (NYSE: CRI), the leading company in North America focused exclusively on apparel for babies and young children, introduces Otter Avenue™—a new, toddler-centric brand that empowers little ones to dress themselves with confidence, style, and ease. Otter Avenue is Carter's first brand created specifically with toddlers in mind and inspired by the real-life needs of parents. It combines modern, trend-forward silhouettes with soft, comfy fabrics and smart design details, all at an attainable price. With elevated fabrics and intuitive features, each piece is thoughtfully designed for all-day play and everyday style—making dressing easier for kids and parents while giving little ones the independence to express themselves through what they wear. Launching with five signature styles and a larger, complementary collection, Otter Avenue reimagines adult-inspired looks for little ones with features like oversized buttons for small hands, front-back labels to avoid mix-ups, twirl-worthy skirts, and pockets perfect for collecting treasures. The collection is built for everyday adventures, from daycare to playdates—and with prices starting at just $10, Otter Avenue delivers premium style at an accessible value. "The Otter Avenue brand brings to life our belief that style, comfort, and confidence should go hand in hand, and that self-expression can start at any age," said Kendra Krugman, Chief Product Officer. "At Carter's we aim to support families through every stage of childhood development. The moment kids begin to dress themselves is a milestone worth celebrating and one we are excited to be a part of with the launch of our first-ever toddler focused brand." To celebrate the debut, Carter's is hosting the first-ever Otter Avenue pop-up experience in Williamsburg, Brooklyn. The Otter Avenue™ School Bus will be stationed on Grand Street between Kent Ave and Wythe Ave near Domino Park from 10 a.m. to 4 p.m. on Tuesday, July 22. Families are invited to experience a first look at the collection, enjoy interactive games, giveaways, kid-friendly entertainment, and plenty of TikTok-worthy moments. The first Otter Avenue collection is available to shop at and in select Carter's stores. Follow @ on social for the latest product drops, styling tips and outfit inspiration. About Carter's, Inc. Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold through over 1,000 Company-operated stores in the United States, Canada, and Mexico and online at and Carter's also is the largest supplier of young children's apparel to the largest retailers in North America. Its brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. The Company's Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. In addition to Otter Avenue, the Company also owns Little Planet, a brand focused on organic fabrics and sustainable materials, and Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta. Additional information may be found at View source version on Contacts Lindsay RiderSenior Director, Public
The Sun
06-07-2025
- Entertainment
- The Sun
I'm a mum & Primark has become too expensive – here's the supermarket where I got almost 40 items for less than £80
AS prices are skyrocketing, millions of cash-strapped parents are looking for ways to slash costs wherever possible. A few years ago, many would've popped inside Primark to snap up a pile of clothes for their little ones on the cheap. 2 But over the last few months, furious customers have expressed fury over the popular retailer's prices, including a winter coat for £50. ' A £100 price tag in Primark, never thought I'd see the day!', posted a critic, referring to a black dress that Rita, 34, wore to attend the British Fashion Awards. Another commented on the frock: 'Primark isn't Primarking any more.' One former customer, mum-of-five and TikToker Mrs Luckey, has now also stopped going to the high street store, dubbing it ''so expensive''. The cash-savvy mum recently revealed where's been going instead - and how ditching Primark for a supermarket saved her a fortune. Ahead of the summer holidays, the thrifty mother bagged a mega pile of clothes for less than £80 - and it's all thanks to shopping at ASDA. The mega supermarket has long been a firm favourite for fashionistas - and there is plenty of wallet-friendly kids clothing too. During her trip to the store, the money-smart TikToker nabbed a total of 14 pairs of shorts, 14 summery tops, as well as five pairs of colourful leggings. The monster haul, which came to just £79, also included six sets of adorable pyjamas that her kids are sure to love. Sharing the jaw-dropping finds, the mum said in the video: ''Primark has become so expensive. Primark's mini dress is a copy of a £135 designer version - it'll give you a gorgeous hourglass figure & perfect for date night ''So instead of going there, I went to ASDA instead. ''I got the girls a pack of shorts each, all seven of them cost me about £8. ''So that was 14 pairs of shorts for about £16.'' How Asda has upped it's game By Fabulous' Fashion Director Tracey Lea Sayer Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute. Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire! All proceeds from the range go to The British Fashion Council to help promote young designers, so a win win! There also seems to be a return to quality in the clothing range. 'Style Stories' with fashion influencer Erica Davies is a capsule collection of Autumn must-haves which delivered not only on style, but on great pocket friendly prices starting from £7. Gorgeous quilted jackets, slogan sweats and a chocolate faux sheepskin flying jacket are among my faves. Plus, George at Asda has just been crowned with the Best Kidswear in our Fabulous Fashion awards voted for by the Fabulous readers. Click to buy enables you to shop the whole range online or you can just have a browse while you do the weekly shop. You are welcome! The bargain haul also included gorgeous summery vests that cost the mum just £12 for five - or just £2.40 each - as well as two Moana T-shirts slashed to just £4 on sale. Not only this, but the savvy shopper also nabbed a pack of seven tops for a mere £8 - and more. ''I thought I did really well. The whole hail cost me £79 and I definitely feel I got more clothes from ASDA than I would've got from Primark.'' Raving about the affordable collection, the mum went on in the comments under the video: ''Such nice quality for the price.'' It's not just the thrifty mum pleased with the retailer's clothing range - heaps of other fans flooded to comments to praise the supermarket.
News.com.au
22-05-2025
- Lifestyle
- News.com.au
12 Best Kids Winter Pyjamas for a Cosy Sleep
We've found the cosiest kids winter pyjamas including the 'must have' Oodie item that one child 'wanted to wear to school'. These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more Winter pyjamas are so popular at our house that some days they never come off (hello, pyjama day!) and I'm not just talking about the kids. The trouble is when you grab last year's pjs from the back of the cupboard, you might find, as I have, that your kids have had a growth spurt, and nothing fits. The pj bottoms finish half way up their legs and tops barely cover their stomach. Plus a year on, their tastes have changed, so while last winter was all about unicorns and dinosaurs, this year might be mermaids and superheroes. And who doesn't like a fresh new look? To make your (winter) life easier, we've rounded up a few of our favourite pjs, in a range of fun colours, bold prints and cute styles that you can grab online and make your little ones eager for bedtime, night after night. They may not want to go to sleep, but getting the pjs on is definitely a step in the right direction. Our top pick is the Oodie, the original oversized hooded blanket from the ultimate comfort brand, The Oodie. It may not be conventional sleepwear, but every kid needs one. Super warm and cosy, the Oodie is lined with ultra soft sherpa fleece and feels like a big warm hug. Perfect for kids to lounge around the home and snuggle up in bed on cold winter nights. And parents couldn't be happier. 'Super soft, really cute, fun design,' said a five-star reviewer. 'My daughter loves it and now doesn't have to steal her brother's.' 'Absolutely amazing!!!' said another. 'My kids love wearing these during winter! So soft and fluffy, definitely a must have!' And if you have a toddler on your hands, you can't go past the Merino Wool Collection Sleepsuit from Love to Dream. Featuring 30 per cent merino wool filling, this zippered sleepsuit is so snug and cosy, it will keep your little one oh-so warm, (and hopefully asleep), all night long. One parent described this sleepsuit as 'excellent' and left a five-star review saying, 'Our toddler adores her extra warm sleepsuit with legs – perfect for getting out of bed on chilly mornings.' Keep reading to check out our top picks this season, but as many have already been discounted, you'll have to hurry … BEST OVERALL WINTER PJS FOR KIDS Dachshund Oodie, $52.50 (down from $75) at The Oodie Why we love i t: The best cosy loungewear money can buy What to consider: Might be too hot to actually sleep in Material: ToastyTek Fleece Outer, sherpa fleece lining | Size: One size | Care: Machine washable What You Need To Know Not strictly speaking pyjamas, but the OG Oodie will get your kids through the chilliest of winters thanks to its quirky oversized hooded blanket design with soft flannel fleece on the outside and a warm sherpa fleece lining. Ever since those COVID lockdowns, the comfy Oodie has become essential home-lounging attire – and not just for the kids but the entire family (dog included). The Oodie is available in a wide range of fun patterns, it feature deep pockets for all those necessary items and, if you can ever prise it off your kid, is completely machine washable. 'Excellent quality, super warm and cosy,' wrote a five-star reviewer. 'I struggle to get my 7 year old out of it and I have to wash it in the night when she's asleep so it's ready to wear again!' Another wrote, 'My daughter loves her Oodie and she even wanted to wear it to school!' Why we love it: Same great Bonds quality Material: Cotton, elastane | Size: 1 to 14 | Colour: 12 different patterns What You Need To Know This cosy stretch cotton pyjama set from trusted brand Bonds features a long sleeve tee and incredibly comfy leggings with a branded elastic waist. So cosy and easy to pull on – and with Bond's contemporary style and cool designs, your kids will be thrilled whenever bedtime rolls around. 'Love the soft fabric of Bonds kids sleep sets,' wrote a happy parent. 'Kids also find the fat elastic waistband really comfortable.' Tilii Corgi Fleece Pyjama Set, $39.99 at Myer Why we love it: Great quality and cute design What to consider: Limited stock in some sizes Materials: 100 per cent cotton jersey, brushed fleece | Size: 8 to 16 | Colour: Light Blue, Red/Pink, Light Pink/Blue What You Need To Know These pyjamas by popular kids brand Tilii, offer a long sleeve tee in stretch cotton and cosy brushed fleece leggings with ribbed cuffs at the ankle to trap the warmth. A cute corgi pattern in three different colour combos is hugely appealing, while the slim non bulky fit is ideal for comfortable sleeping. One Myer customer left a five-star review saying, 'Very cute and comfortable. My daughter loves wearing it.' 'These are so cute and warm,' said another. 'My daughter has been really into corgis lately (even though that's not the type of dog we have!) and when I gave her these she was over the moon.' Why we love it: Bright and bold What to consider: Keep away from heat and flame What You Need To Know Fans of Spider-Man will love this fun and vibrant pj set. Exclusive to THE ICONIC, this ensemble is made from soft cotton-rich fabric and features a round neck, long sleeves and elasticated cuffs at wrists and ankles to keep the inside even warmer. Why we love it: Squishmallows are always a hit What to consider: Keep away from heat and flame Materials: Recycled cotton/cotton (exclusive of trims) | Size: 5 to 10 | Care: Machine washable What You Need To Know As usual, Big W has some fantastic pyjama options for kids at great prices, such as this cute Squishmallow set with its bright all-over design. These pjs are made from stretchy cotton providing breathable warmth that's comfy and cosy all night (or day) long. My kids still love squishmallows, however if that doesn't suit your brood, there's also a Disney Kids Stitch Ohana set to consider. Bauhaus Gaming Pyjama, $39.99 at Myer Why we love it: Excellent quality What to consider: Larger sizes are selling out Material: 100 per cent cotton jersey | Size: 8 to 16 | Colour: Pewter, Navy What You Need To Know Made from soft stretchy cotton, these stylish pyjamas feel every bit as good as they look. Customers on the Myer website rave about their quality, fit and overall comfort factor – in fact everyone so far has given them a glowing five-star review. 'My son loves these pyjamas. I would highly recommend them,' wrote one, while another said, 'Fabulous quality my grandson loves them, couldn't wait to wear them.' Merino Wool Collection Sleepsuit, 3.5 TOG, $99.95 At Love To Dream Why we love it: Contains pure Merino wool What to consider: Ensure the TOG rating suits your home/climate What You Need To Know Love To Dream make award-winning sleep bags and rompers for little ones and has just introduced their beautiful Merino Wool Collection. With 30 per cent pure Merino wool, this sleepsuit will keep your kid toasty warm, while still allowing for easy movement. It comes in a wide range of tones and patterns so something for every child, plus it's machine washable (always a godsend). Senior Ecommerce Content Manager, Edwina Carr Barraclough recently tried out one of these sleepsuits on her daughter. 'After trialling the sleep suit – my three-year-old slept like a dream! I asked her thoughts on the suit. 'So cosy, Mummy,' was her response and I think it sums it up perfectly.' ergoPouch Sleep Onesies, 2.5 TOG, $74.95 at THE ICONIC Why we love it: All-night warmth even if the covers are thrown off. What to consider: Warmer climates might need a different TOG rating Materials: 95 per cent organic cotton, 5 per cent elastane Size: 12-24 months, 6-12 months, 2-3 years | Care: Machine washable What You Need To Know Like a cosy sleeping bag, but with legs for easy movement, this organic cotton sleepsuit can be worn on its own or layered with pjs underneath. A three-way zip makes for quick and easy changes and fold-over foot cuffs keep toes nice and toasty. Rated 2.5 TOG for warmth, it's designed to keep kids warm in room temperatures of 17-23°C with no need for additional blankets in the cot. BEST BUDGET WINTER PJS K-D Kids Striped Flannelette Pyjama Set, $9 at Big W Why we love it: Bright colourful designs What to consider: They may only last a season What You Need To Know There's nothing cosier than a pair of flannelette pyjamas to wear, not just to bed but around the house on cold winter days. This pair from Big W is cheap as chips yet still good quality made of cotton flannel with matching collared top and pants. Available in different patterns including Orchid Bloom and Pink Check, at this price, you can buy of each and still have change leftover. Why we love it: Appealing price tag What to consider: Only up to size 7 Materials: 100 per cent stretch cotton | Size: 3 to 7 | Care: Warm machine wash What You Need To Know This multi-coloured striped pj set consists of a long sleeve tee with round neck and matching bottoms. Made from 100 per cent cotton, it's easy to pull over little heads, while an elasticated waist adds to the overall comfort. Kids Sherpa Fleece Striped Gown, $25 at Target Why we love it: Made of soft cosy sherpa fleece What to consider: High fire danger so keep away from heat and flame Material: Sherpa fleece | Size: 8 to 16 | Care: Machine washable What You Need To Know This snugly dressing gown is just the thing to pop over pjs on a chilly night or early morning. Made from fluffy sherpa fleece, it's soft and incredibly warm, while a tie belt design keeps your kid snug at all times. Available in either red/pink, blue/grey or pink/white, this gown is not only warm but also machine washable and incredibly affordable. Why we love it: Cosy and snug design with a hood What to consider: You need to sign up to Linen Lovers for the discounted price Material: Plush polyester | Size: S/M, M/L | Care: Cold machine wash with light colours What You Need To Know Made from the super soft fabric that Adairs uses for cosy throws and blankets, this hooded dressing gown is snug, warm and super cute. It has a self tie and comes in a choice of three patterns, including Flowers, Creatures and Rainbow/Unicorn. And if you become a member, you can get this (and other items) at a discount price. WHAT TO CONSIDER WHEN BUYING KIDS PYJAMAS We took the following factors into consideration when choosing the pyjamas on this list: Fit: It's always best to buy the right size for your kid and not be tempted to size up to get more wear out of your purchase. Chances are they will want a different style or pattern by the following year, so buy for comfort instead. Feel: Kids are particular about the feel of their clothing particularly pjs, so make sure it's soft and comfy, rather than scratchy, itchy or any other word they come up with. Fabric: Look for the right fabric to suit your climate. Soft breathable materials are always comfortable for nightwear, especially if you have a hot sleeper. Cost: There's a huge variety in price points and you can choose between cheap and cheerful basics to something a little more luxe that might last longer. FREQUENTLY ASKED QUESTIONS WHAT FABRIC IS BEST FOR KIDS' PYJAMAS During winter, the best pyjama fabrics to opt for are flannel, fleece, cotton jersey and knit. Fleece and flannel are probably the warmest options if you live somewhere that gets super cold, whereas cotton jersey and knit are cosy while still being breathable and stretchy for comfort. HOW MUCH SLEEP DO KIDS NEED? The exact amount of sleep a child needs depends on their age, but for school age children, a total of nine to 11 hours of shut-eye is recommended per night. Looking for more great family-friendly buys? Join up to our free checkout shopping newsletter for all the latest deals and shopping events.
