Ranveer Singh-backed Bold Care enters pleasure product category with Bloom massagers; targets 2.5x revenue growth in FY26
Bold Care
, backed by Bollywood actor
Ranveer Singh
, has expanded into the pleasure category, launching a range of personal massagers for men and women under its brand
Bloom
by Bold Care.
In the last fiscal, the company has reached Rs 100 crore revenue mark and is targeting monthly sales of over 25,000 units from this category in the next 12 months, as part of its broader strategy to diversify and scale revenue streams, said
Rajat Jadhav
, Cofounder & CEO of Bold Care, in an interview with ETRetail.
According to him, the company expects its overall business to grow over 150 per cent (2.5x growth) in FY26, with the Bloom product line scaling faster than Bold Care's core portfolio. 'It took us 18 months to cross Rs 1 crore in revenue when we launched Bold Care. Bloom achieved that milestone in just five months,' Jadhav said.
The company is witnessing strong traction across sales channels. Quick commerce currently contributes around 30 per cent of total sales, while 15-20 per cent comes from online marketplaces like Amazon and Flipkart. The remaining 50–55 per cent of revenue is generated through the company's D2C platform.
Jadhav said Bold Care is investing in new product development across both Bold Care and Bloom categories to drive future growth. Without disclosing investment figures, he noted that expanding the portfolio remains a key strategic focus.
Launched as a men's sexual wellness brand in 2020, Bold Care has now evolved into a broader digital-first health platform, offering solutions across hair care, performance health, and intimate wellness.
With the rapid growth of Bloom, the company is banking on rising consumer comfort with intimate products and the ease of access enabled by Q-commerce and e-commerce platforms.
'The growth curve for Bloom is significantly steeper than what we saw during our initial Bold Care journey. We are confident of surpassing our earlier benchmarks by a wide margin,' Jadhav added.
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