Winning narrative? How India, Pakistan's leaders seek cover under their flags after ceasefire
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Now, leaders of the two nations are seeking to cement a political dividend from the May conflict, with competing claims of victory relayed to domestic audiences attuned to triumphalism whenever the two nations clash.
'The conflict has created a national fervour on both sides,' said Ajay Darshan Behera, professor at the Academy of International Studies at Delhi's Jamia Millia Islamia University.
India's ruling Bharatiya Janata Party (BJP) is now hoping for a bounce in state polls later this year from Operation Sindoor – the military response to a militant attack in Indian Kashmir's Pahalgam that killed 26 civilians on April 22.
India blamed Pakistan for backing the militants, a charge Islamabad has denied.
People carry India's national flag as they take part in a rally on May 24 to express solidarity with the country's armed forces after India and Pakistan agreed to a ceasefire. Photo: AFP
The BJP has already started campaigning on the basis that its government – helmed by Prime Minister Narendra Modi – dared to cross a red line, targeting what it says was 'terrorist infrastructure' on Pakistani soil.
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