MBC Group partners with Netflix to offer unified streaming experience in MENA
MBC Group has announced a partnership with global streaming giant Netflix, marking the first collaboration of its kind for Netflix in the Middle East and North Africa (MENA). This alliance will see Netflix's full streaming service integrated into MBCNOW, the recently launched content aggregator platform by MBC Group, offering users a seamless entertainment experience.
The new subscription bundle merges Netflix with Shahid, MBC's Arabic streaming platform, and the Group's array of linear TV channels into a single, convenient package. This offering brings together two major streaming platforms under one roof for the first time in the region, promising to deliver a mix of content that appeals to families across Saudi Arabia, the Gulf and the broader Arab world.
Fadel Zahreddine, Group Director of Emerging Media at MBC Group, said: 'This groundbreaking partnership is one for the books. To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we're very excited for what's to come.'
Bhanu Chaddha, Director of Distribution and TV Products at MBC Group, added: 'We're thrilled to have MBC Group join forces with Netflix to bring its content to our audiences under the convenience of a single subscription. This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region. This is definitely the future of streaming and content consumption.'
Mohammed Al Kuraishi, Head of Business Development and Partnerships, Middle East and Africa at Netflix stated: 'We are delighted to partner with MBC Group to bring our members in Saudi Arabia and the rest of the region easy access to our service and an incredible variety of international and Arabic shows, movies, documentaries, kids content, stand-ups, Live- events, and games. This partnership brings unparalleled entertainment offering to our members and puts them at the heart of the entertainment experience.'
Launched in February 2025, MBCNOW was developed to blend traditional broadcast viewing with digital streaming. It consolidates MBC's TV channels and Shahid's Arabic content into a single destination, transforming how Saudi and Arab audiences consume entertainment.
With the new Netflix partnership, MBCNOW now offers a bundled 'Shahid + Netflix Pack,' delivering a vast catalogue of Arabic and international series, films, documentaries, children's content, live events and even games. The package offers more than 21% in savings compared to subscribing to the services individually.
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