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Forbes' 2025 Top Creators List Features the World's Most Influential Social Media Creators That Are Reshaping the Way People Consume Entertainment and Engage with Brands

Forbes' 2025 Top Creators List Features the World's Most Influential Social Media Creators That Are Reshaping the Way People Consume Entertainment and Engage with Brands

Business Wire16-06-2025
NEW YORK--(BUSINESS WIRE)--Forbes today unveiled its 2025 Top Creators List, the fourth-annual definitive ranking of the 50-highest earning, most influential social media-savvy stars across TikTok, YouTube, Instagram, Twitter and other social platforms.
The world's leading creators are setting new standards and highlighting the power of social media with a surge in brand collaborations and fan engagement. This year, the 50 Top Creators are showcasing their influence to drive global engagement, the list members estimated to have earned nearly $853 million cumulatively, up from 2024's $700 million – a jump of 18.5%. Not only are their earnings skyrocketing, but so are the fans tuning in – the list makers having more than 3.37 Billion followers combined, up from 2.7 billion followers last year and a 25% increase. Overall, these influencers' growing impact and reach have become a proof point that the creator economy is here to stay and is not slowing down anytime soon.
For the fourth year in a row, YouTuber and entrepreneur Mr. Beast holds onto the number one spot, one that has yet to be dethroned by another creator since the start of the Forbes Top Creators list. Other rising stars that made their way onto the list include TikTok creators Alix Earle, Jake Shane, Nara Smith, Call Her Daddy host Alex Cooper, YouTuber Ms. Rachel, comedians Druski and Adam W, and Addison Rae who recently debuted her first album Addison. This year's list also included newcomers such as DJ and TikTok creator XANDRA, lawyer and personal finance creator Erika Kullberg and creator and model Wisdom Kaye.
When compiling the Top Creators list, Forbes takes into account three factors: earning, entrepreneurship, and clout (follower and engagement ratio), creating a formula that evaluates and ranks each creator.
'The 2025 Top Creators list is a testament to the evolution and expansion of the creator economy as the global influence these creators hold has become even more powerful,' said Steven Bertoni, Assistant Managing Editor, Forbes. 'These creators are no longer utilizing just one platform, many have amassed followings on several different social media accounts and are venturing into mainstream media with movies, TV shows, music albums and more. We'll continue to see influencers turn from creators on our phone screens to recognizable celebrities with their own brands and business ventures.'
To celebrate the Top Creators list, Forbes will be hosting its 2025 Forbes Top Creators List Launch Celebration at Influential Beach during the Cannes Lions International Festival of Creativity in partnership with Lowe's Creator. NYX is a supporting level sponsor for the event.
To coincide with the Top Creators List, Forbes will also be releasing the first-ever Forbes Top Creators DIY 50, in partnership with Lowe's Creator, featuring social media's most influential home improvement stars. To build this debut list, Forbes partnered with creator marketing firm Influential to crunch data on engagement rates for thousands of internet personalities.
Additionally, to spotlight these creators, a selection of Forbes Top Creator list makers will be featured in Times Square on OUTFRONT 's iconic screen, The Cube, on 2 Times Square in Duffy Square.
To view the full list and features, visit: and .
To join the conversation on social, follow #ForbesTopCreators.
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Klay Thompson claims being ‘in love' with Megan Thee Stallion has improved his athletic abilities
Klay Thompson claims being ‘in love' with Megan Thee Stallion has improved his athletic abilities

San Francisco Chronicle​

time31 minutes ago

  • San Francisco Chronicle​

Klay Thompson claims being ‘in love' with Megan Thee Stallion has improved his athletic abilities

Former Golden State Warriors player Klay Thompson is deeply in love with Grammy-winning rapper Megan Thee Stallion — and even claims that their budding romance has improved his athletic abilities. Megan documented their recent golf date in Arkansas this week, sharing an over seven-minute-long video recap to Instagram and TikTok in which they take turns teeing off. 'Ever since I've been in love, my golf game's reaped all the benefits,' Thompson notes after tallying up the final score in the clip, which was posted Wednesday, July 23. He also refers to Megan as his 'good luck charm' while on the course. Thompson began doting on the 'Body' rapper long before they began playing, however. Megan began her video by explaining that she let Thompson pick her outfit for the date, having him show off a few options that he purchased for her. She ultimately opted for a white shirt and pink athletic skirt. 'You picked it. You think it's cute?' she asked Thompson while showing off the look on the golf course. 'Mm-hmm, you even got the cute shoes on and the shirt,' he replied. 'I did well, I'm really proud of myself.' The couple made their red carpet debut on July 16, arriving hand in hand to the Pete & Thomas Foundation Gala in New York. Hosted by Megan, the event raised funds for the foundation, which she founded to support underserved communities and honor her late parents. 'This is my first relationship where I've ever been with somebody who's genuinely a nice person, and he makes me genuinely happy,' Megan told Page Six. 'I just never dated somebody like him before and I'm just grateful that he's here by my side and he feels the same way about me.' Megan and Thompson officially went public with their relationship earlier this month, when photos of the two holding hands after dining at Carbone in New York City made rounds online. Thompson spent 13 seasons with the Warriors, helping to lead the Bay Area team to four NBA championships before moving over to the Dallas Mavericks. Megan, a Texas native, wrapped up her 36-city 'Hot Girl Summer' tour last fall. She stopped at Chase Center, home of the Warriors, in June 2024. The previous summer, she performed at Outside Lands in Golden Gate Park.

30 Makeup Products That'll Make You Change Your Routine
30 Makeup Products That'll Make You Change Your Routine

Buzz Feed

timean hour ago

  • Buzz Feed

30 Makeup Products That'll Make You Change Your Routine

A Sol de Janeiro lip butter crafted with moisturizing ~cupuaçu (a popular rainforest tree related to cacao) butter~, nourishing açai oil, and conditioning coconut oil. It'll leave you with a perfectly soft, smooth pout *and* the iconic caramelized vanilla scent of the ever-so-popular Cheirosa 62' fragrance. Promising review: "This lip butter is everything! The texture is so smooth and buttery, and it glides on effortlessly without feeling sticky or heavy. The caramelized vanilla scent is heavenly — sweet, warm, and comforting without being overpowering. It keeps my lips incredibly soft and hydrated for hours, even in dry weather. I also love the larger size — it feels luxurious and lasts a long time. Definitely a staple in my skincare routine now. Highly recommend!" —MeghanGet it from Amazon for $18. A Kylie Cosmetics skin tint everyone on TikTok is HYPING. And honestly, the videos literally look like witchcraft taking place all over my FYP, it's kinda wild. This light-to-medium coverage blurring elixir will literally just look like your skin, like, you may not be able to tell where your skin is and where you put on the skin tint. Check it out on TikTok! It's literally giving it from Ulta for $32 (available in 24 shades). An Ilia Milk Essence moisturizer, a lightweight, hyaluronic acid-packed bottle of goodness that's perfect to incorporate into your skincare routine before sunscreen and makeup. Dry skin and redness are no match for this barrier-renewing miracle. Promising review: "THIS. IS. AMAZING. 😍 I'm obsessed with this face milk! It's so lightweight, and my skin just drinks it in. It feels so good without being heavy or greasy like some other moisturizers. I usually hate putting moisturizers on because I don't like it getting all over my hands, but this is super-absorbent and doesn't leave a greasy residue. I love it so much that I keep a bottle in my purse and my car so I can apply it on the go. I'm kind of [obsessed], TBH. 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Makeup + skincare wrapped into one bottle?! Pinch me, I *must* be dreaming. Topicals is a Black woman-owned small biz!Promising review: "This is it. This is the one that *actually* blurs and fills in significant pitted scarring and large pores. My skin is oily/dehydrated. After years of trying every single primer available and being let down, I am astonished. On a totally bare, clean face, I press it into the scarring (don't rub, just tap it in) and wait for 30 seconds. The primer dries completely and levels itself into smoothness. I use Estée Lauder Double Wear foundation on top, and it actually stays put all day. I was worried about the silicone in this primer causing foundation separation issues, but after a 10-hour day, everything is still in place. I did look a tad oily after six hours and had to re-powder." —lcsftwGet it from Sephora for $34. A One/Size glass skin setting spray, a skincare-infused elixir by our favorite witch, Patrick Starrr. Perfect if you need tons of powder to set your makeup on your oily skin, but then end up looking all cake-y and un-skin-like. This'll melt the powder into the rest of your makeup for a seamless, glass-like blend. One/Size is a queer, Filipino-owned business founded by makeup artist Patrick Starrr to ensure that makeup is really one size fits all, as it should review: "WOW Patrick, I never got your first setting spray, but you DEFINITELY got my attention with THIS new one. Of course, I've only used it once, but for me, having to use a setting spray one time makes a difference in whether I like it or not, and WOW, I am OBSESSED. The lay down on this setting spray is GORGEOUS, my new obsession." —nikkicalebGet it from Sephora for $34. And their new On 'Til Dawn Mattifying Setting Spray with SPF 28 so you can have your makeup locked in *and* get 80 minutes of sweat-resistant broad spectrum protection without a white cast or sticky feeling. Plus, reapplying will be so easy. Promising review: "Girl, you're telling me you're giving me a two-in-one. Not only is this one of the best setting sprays out there, but you're telling me it has SPF in it!! You know ima be spraying this all day, every day from now on. I absolutely love how it sets my face and how good it feels, too!" —Elizabeth it from One/Size for $39. A top-notch tubing mascara that'll easily rank above any other mascara you've ever tried. Perfect for anyone who lives for drama — when it comes to their lashes, that is. Promising review: "I am not a morning person, but have to be at work at 7:00 a.m. I don't use a lot of makeup, but mascara is one of the two things I never go without. I have been having trouble even with some of my go-to brands, with the mascara not staying put in the humidity. I read a review about this mascara and decided to give it a go. I love it! The 'tubing' effect gives me noticeable, lovely lashes, and it stays put all day. 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A foundation mixing pigment — blue to tone down the orange-y look, orange to bring warmth into cooler foundations, and white to lighten. Whatever the problem, these are the solutions and will help you get the most perfect foundation shade ever. Looks like actually getting a correct match isn't a myth. Thank you, makeup gods. 🙌 A sparkly gloss in the shade "Amber Sparkle" by Anastasia Beverly Hills that'll have you glued to the mirror, trying to get over how stunning this looks on your lips. Promising reviews: "This gloss is INCREDIBLE! So sparkly and not gritty. It looks amazing by itself or over the top of a lipstick. Soooo happy I finally got my hands on this shade." —cannonator"Visibly PACKED with glitter! I like how well it can stand on its own without lipstick and that you don't have to look too closely to see how it sparkles!" —arcturusGet it from Sephora for $22 (available in 20 shades). 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I can just apply ChapStick throughout the day and it 'reactivates' the liner and you'll feel the tingle again. I think I'm done with lip fillers, this works soooo well!!! Five stars definitely!" —Kristi it from Amazon for $9.99+ (available in 12 shades). A color-correcting multistick for your eyes, lips, and cheeks — it'll neutralize dark spots and circles even if you've felt like NOTHING will cover your tired under-eyes lately. Put this over any areas with hyperpigmentation, then put your foundation or concealer on top and boom: tired under-eyes will be gone in a flash. A Tower 28 cream blush that can *also* be used on your lips. If you've been searching for an unbelievably pigmented blush with a radiant, luminous finish, look no further. A Tarte under-eye color corrector to help correct and neutralize dark circles so no one will be able to tell you stayed up a *bit* too late bingeing Love Island. Promising review: "I have dark under-eye circles and have tried countless products. 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Today's NYT Mini Crossword Clues And Answers For Saturday, July 26th
Today's NYT Mini Crossword Clues And Answers For Saturday, July 26th

Forbes

timean hour ago

  • Forbes

Today's NYT Mini Crossword Clues And Answers For Saturday, July 26th

Looking for help with today's NYT Mini Crossword puzzle? Here are some hints and answers for the ... More puzzle. In case you missed Friday's NYT Mini Crossword puzzle, you can find the answers here: Well my dearest Crosswordlers, look who's back. It's me! I have returned for more Mini Crossword solving with you fine puzzle solvers. It's Saturday, which means we have our most daunting Mini Crossword of the week to tackle. Let's dive right in! The NYT Mini is a smaller, quicker, more digestible, bite-sized version of the larger and more challenging NYT Crossword, and unlike its larger sibling, it's free-to-play without a subscription to The New York Times. You can play it on the web or the app, though you'll need the app to tackle the archive. Spoilers ahead! FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder Before we get to the answers, here's the first letter for each word in today's Mini. Across 1A. De bugs? – I 8A. Make funnier, as jokes – P 9A. "Life is like a box of chocolates," for example – A 10A. Dot on a domino – P 11A. In an upbeat mood – C 15A. Important topic in sex education – C 16A. Leaves the Union – S Down 1D. Hoppy order at a happy hour – I 2D. Convent member – N 3D. Tech company with a bright yellow color scheme and ghost logo – S 4D. Sun block? – E 5D. Like many ingredients in a Cobb salad – C 6D. Pull sharply – Y 7D. One with a secret identity – H 11D. Syringe amts. – CCS 12D. Garden tool with a long handle – HOE 13D. Opposite of WSW – ENE 14D. Certain football linemen: Abbr. – RTS Okay, onto the answers! Remember, spoilers ahead! Across 1A. De bugs? – INSECTS 8A. Make funnier, as jokes – PUNCH UP 9A. "Life is like a box of chocolates," for example – ANALOGY 10A. Dot on a domino – PIP 11A. In an upbeat mood – CHIPPER 15A. Important topic in sex education – CONSENT 16A. Leaves the Union – SECEDES Down 1D. Hoppy order at a happy hour – IPA 2D. Convent member – NUN 3D. Tech company with a bright yellow color scheme and ghost logo – SNAP 4D. Sun block? – ECLIPSE 5D. Like many ingredients in a Cobb salad – CHOPPED 6D. Pull sharply – YANK 7D. One with a secret identity – HERO 11D. Syringe amts. – CCS 12D. Garden tool with a long handle – HOE 13D. Opposite of WSW – ENE 14D. Certain football linemen: Abbr. – RTS Today's Mini Crossword So many words in this Mini, but fortunately I guessed a lot of the long ACROSS words pretty quickly. De bugs? confused me, but I tried INSECTS and it fit, so I rolled with it. ANALOGY fit in 9-Across (Thanks Forrest Gump!) and both CONSENT and SECEDES were pretty obvious. I worked my way back from there and pretty soon had the whole thing wrapped up, ending in PUNCHUP back at the top. This took me 1:48. How did you do? Let me know on Twitter, Instagram or Facebook. If you also play Wordle, I write guides about that as well. You can find those and all my TV guides, reviews and much more here on my blog. Thanks for reading!

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