logo
Forbes' 2025 Top Creators List Features the World's Most Influential Social Media Creators That Are Reshaping the Way People Consume Entertainment and Engage with Brands

Forbes' 2025 Top Creators List Features the World's Most Influential Social Media Creators That Are Reshaping the Way People Consume Entertainment and Engage with Brands

Business Wire16-06-2025
NEW YORK--(BUSINESS WIRE)--Forbes today unveiled its 2025 Top Creators List, the fourth-annual definitive ranking of the 50-highest earning, most influential social media-savvy stars across TikTok, YouTube, Instagram, Twitter and other social platforms.
The world's leading creators are setting new standards and highlighting the power of social media with a surge in brand collaborations and fan engagement. This year, the 50 Top Creators are showcasing their influence to drive global engagement, the list members estimated to have earned nearly $853 million cumulatively, up from 2024's $700 million – a jump of 18.5%. Not only are their earnings skyrocketing, but so are the fans tuning in – the list makers having more than 3.37 Billion followers combined, up from 2.7 billion followers last year and a 25% increase. Overall, these influencers' growing impact and reach have become a proof point that the creator economy is here to stay and is not slowing down anytime soon.
For the fourth year in a row, YouTuber and entrepreneur Mr. Beast holds onto the number one spot, one that has yet to be dethroned by another creator since the start of the Forbes Top Creators list. Other rising stars that made their way onto the list include TikTok creators Alix Earle, Jake Shane, Nara Smith, Call Her Daddy host Alex Cooper, YouTuber Ms. Rachel, comedians Druski and Adam W, and Addison Rae who recently debuted her first album Addison. This year's list also included newcomers such as DJ and TikTok creator XANDRA, lawyer and personal finance creator Erika Kullberg and creator and model Wisdom Kaye.
When compiling the Top Creators list, Forbes takes into account three factors: earning, entrepreneurship, and clout (follower and engagement ratio), creating a formula that evaluates and ranks each creator.
'The 2025 Top Creators list is a testament to the evolution and expansion of the creator economy as the global influence these creators hold has become even more powerful,' said Steven Bertoni, Assistant Managing Editor, Forbes. 'These creators are no longer utilizing just one platform, many have amassed followings on several different social media accounts and are venturing into mainstream media with movies, TV shows, music albums and more. We'll continue to see influencers turn from creators on our phone screens to recognizable celebrities with their own brands and business ventures.'
To celebrate the Top Creators list, Forbes will be hosting its 2025 Forbes Top Creators List Launch Celebration at Influential Beach during the Cannes Lions International Festival of Creativity in partnership with Lowe's Creator. NYX is a supporting level sponsor for the event.
To coincide with the Top Creators List, Forbes will also be releasing the first-ever Forbes Top Creators DIY 50, in partnership with Lowe's Creator, featuring social media's most influential home improvement stars. To build this debut list, Forbes partnered with creator marketing firm Influential to crunch data on engagement rates for thousands of internet personalities.
Additionally, to spotlight these creators, a selection of Forbes Top Creator list makers will be featured in Times Square on OUTFRONT 's iconic screen, The Cube, on 2 Times Square in Duffy Square.
To view the full list and features, visit: and .
To join the conversation on social, follow #ForbesTopCreators.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Securities Fraud Investigation Into Molina Healthcare, Inc. (MOH) Announced – Investors Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz
Securities Fraud Investigation Into Molina Healthcare, Inc. (MOH) Announced – Investors Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz

Business Wire

time9 minutes ago

  • Business Wire

Securities Fraud Investigation Into Molina Healthcare, Inc. (MOH) Announced – Investors Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz

LOS ANGELES--(BUSINESS WIRE)-- The Law Offices of Frank R. Cruz announces an investigation of Molina Healthcare, Inc. ('Molina' or the 'Company') (NYSE: MOH) on behalf of investors concerning the Company's possible violations of federal securities laws. IF YOU ARE AN INVESTOR WHO LOST MONEY ON MOLINA HEALTHCARE, INC. (MOH), CLICK HERE TO INQUIRE ABOUT POTENTIALLY PURSUING A CLAIM TO RECOVER YOUR LOSS. What Is The Investigation About? On July 7, 2025, Molina provided preliminary financial results for the second quarter 2025, including adjusted earnings for the quarter of approximately $5.50 per share. The Company also lowered its full year 2025 adjusted earning guidance by over 10% to $21.50 to $22.50 per share. On this news, Molina's stock price fell $6.97, or 2.9%, to close at $232.61 per share on July 7, 2025, thereby injuring investors. Then, on July 23, 2025, Molina released its second quarter 2025 financial results, including adjusted earnings per diluted share of $5.48, missing consensus estimates and prior guidance due in part to 'medical cost pressure due to continued utilization of behavioral health, pharmacy, and inpatient and outpatient services.' The Company also further reduced its full year 2025 guidance, stating that the updated guidance 'reflects new information gained in the quarterly closing process and implications for medical cost trend assumptions for the second half of the year.' On this news, Molina's stock price fell $32.03, or 16.8%, to close at $158.22, thereby injuring investors further. Contact Us To Participate or Learn More: If you purchased Molina securities, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact us: The Law Offices of Frank R. Cruz, 2121 Avenue of the Stars, Suite 800, Century City, California 90067 Call us at: 310-914-5007 Email us at: info@ Visit our website at: Follow us for updates on Twitter at If you inquire by email, please include your mailing address, telephone number, and number of shares purchased. This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

Forget Leopard—Cow Print Is the Surprising Trend of Summer
Forget Leopard—Cow Print Is the Surprising Trend of Summer

Elle

time11 minutes ago

  • Elle

Forget Leopard—Cow Print Is the Surprising Trend of Summer

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. What is the bellweather for the latest summer trend, you ask? It's not about how many runways feature this design, nor about the virality of it on TikTok. Apparently, the way to know the Next Big Thing is to check if a Kardashian toddler has been spotted wearing it. And since True Thompson (Khloé Kardashian's daughter, for those not in the know) was recently seen donning the now-sold-out Prada Galleria Cow Print Bag, it solidifies what we should have already known: The era of leopard is over, and we have now entered into Cow Print Summer. We're no strangers to wearing animal prints. From snake to zebra, we've seen nearly every faux exotic in stores and on the runways. But in a post-Cowboy Carter world, where Bella Hadid is now a rodeo star and cowboy boots still reign supreme, it should come as no surprise that we've moved past big cats and arrived at bovine prints at last. From Holsteins to Guernseys, cowhide prints (or the real deal in hide form) have made their way to our shoes, bags, jeans, and belts. Whether you opt for a classic black-and-white print or something scattered with neutral browns and tans, the cow print trend is surprisingly simple to incorporate into your wardrobe. A standout bag or pair of sneakers paired with simple blue jeans is enough to do the trick, but you can also opt for a cow print dress if you want to beat the all hat, no cattle allegations. While Western wear is a quintessential summer vibe, cowhide—especially in coat and boot forms—is a trend we expect to spot well into the fall. So, you can officially say goodbye to shearling accessories and leopard spring skirts. Here, find some of our go-to moo-worthy picks if you want to explore the trend. Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.

CNN Guest Goes Viral After Live Backflip Ends In A Face Plant: 'Yes, You Have Permission To Laugh'
CNN Guest Goes Viral After Live Backflip Ends In A Face Plant: 'Yes, You Have Permission To Laugh'

Yahoo

time25 minutes ago

  • Yahoo

CNN Guest Goes Viral After Live Backflip Ends In A Face Plant: 'Yes, You Have Permission To Laugh'

A CNN guest ended up needing stitches after a backflip fail live on CNN News Central. RobertAnthony Cruz, a member of the Savannah Bananas exhibition baseball team, face planted into the studio floor after being asked to showcase his skills by hosts Kate Bolduan and John Berman. More from Deadline David Gergen Dies: CNN Political Analyst & Presidential Adviser Was 83 CNN Defends Report On FEMA's Slowed Response To Texas Floods Amid Attacks From Trump's Department Of Homeland Security CNN Hires Brad Smith As Anchor For Its FAST Channel A 13-second clip of the incident has generated more than 5M views on X/Twitter alone, with Cruz making quite the thud as he splayed out on the ground. Bolduan could be heard exclaiming, 'Oh Jesus,' as Cruz attempted the flip. When the camera cut back to her, the presenter was clasping her hands over her mouth. 'What you just saw there is a brand new twist on America's favorite pastime,' Berman said. Luckily, Cruz was ok. In an Instagram post, which included a backstage video of the stunt gone wrong, the Savannah Bananas star said: 'The sound makes it 10x funnier. Yes, you have my permission to laugh. Yes, I'm all good. Some stitches, slightly damaged pride, and some unparalleled dad lore.' In a separate video reflecting on the fail, Cruz explained that he was running low on sleep before performing the stunt, and the bright light of the studio set meant that he lost his bearings in mid-air. 'I was pretty confused. My mic pack fell out of my pocket, my shoe flew off of my foot. I don't even know how that happened. I feel bad for the news anchors because they just sat there like, Ok, we're not supposed to laugh, but oh my gosh, that was funny,' Cruz observed. 'They just had to carry on.' Cruz said he was unable to take part in an interview because he was covered in blood from splitting his lip and chin. The video contained a photo of Cruz receiving medical attention, which he said included 'several stitches.' 'Thank God, aside from my damaged pride, I didn't sustain any significant injuries,' he said. Best of Deadline 2025 TV Series Renewals: Photo Gallery 2025 TV Cancellations: Photo Gallery Everything We Know About Season 3 Of 'Euphoria' So Far Solve the daily Crossword

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store