Tom Holland Reveals Full ‘Spider-Man: Brand New Day' Costume: 'Are You Ready?'
On Saturday, the BAFTA winner revealed his costume for the upcoming sequel Spider-Man: Brand New Day, set to premiere in theaters on July 31, 2026.
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Tom Holland's 'Spider-Man: Brand New Day' Costume Gets Teaser: 'Something Brand New Is Coming'
Tom Holland Teases 'Spider-Man: Brand New Day' Will Be A 'Breath Of Fresh Air' As It Will Lean Into 'Old-School' Moviemaking
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'Are you ready? – 7.31.2026,' Holland captioned the clip, in which his silhouette is revealed in the massive doorway of a soundstage before walking to the camera in costume.
The studio previously teased that 'something brand new is coming,' sharing a first glimpse at the superhero uniform on Friday, marking the 63rd anniversary of the character's first comic book appearance.
In October, Sony added the follow-up to Spider-Man: No Way Home (2021) to its summer 2026 schedule, later revealing the title in March at CinemaCon.
'I'm obviously over the moon and so excited,' Holland previously said. 'Playing Spider-Man is like hanging out with an old pal. And I think we were really restricted with what we could do in the last movie because of COVID; we shot the entire film on stages.'
Holland continued, 'Now, we're really gonna lean into that old-school filmmaking and shoot in real locations, which is why we're starting in Glasgow and we're gonna use the streets of Glasgow to build this massive set-piece that we're putting together. So it's gonna feel like making [2017's] Spider-Man 1 again. It's been such a long time since I've done it, it's gonna feel like a breath of fresh air, and I think the fans are going to be over the moon with what we're putting together.'
Helmed by Shang-Chi and the Legend of the Ten Rings director Destin Daniel Cretton, producers include Amy Pascal and Marvel Studios head Kevin Feige returning. Zendaya will reprise her role as MJ, with production expected to commence after she and Holland both have completed filming Christopher Nolan's The Odyssey. Sadie Sink and Liza Colón-Zayas have also joined the cast in undisclosed roles.
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And some brands simply don't want to do it — they worry their audiences won't accept it.' Wagner said what is becoming evident is that human talent remains central, especially when authenticity and identity are part of a brand's story. That's especially true for luxury heritage brands, which are usually slow to adopt new technologies. Though Decorde noted many high-fashion brands are quietly experimenting with AI, Mouginot said many are still trying to define their AI policies and are avoiding fully AI-generated people at the moment. It's one reason why Vogue's inclusion of an AI model was such a shock. Bovell pondered if the ad was Vogue's way of testing how the world would react to merging high fashion with AI. So far the reaction hasn't been great. It's unclear if the magazine thinks it ride out the backlash. 'What Vogue does matters,' Odell said. 'If Vogue ends up doing editorials with AI models, I think that's going to make it okay. In the same way the industry was really resistant to Kim Kardashian and then Vogue featured her. Then it was okay.'
