FGV's inaugural mega carnival to empower settlers, promote palm oil
The event is aimed at empowering settlers and promoting Malaysia's palm oil industry on a global scale.
It also reflects FGV's growing alignment with the Federal Land Development Authority (Felda), which holds a majority stake in the company.
Felda chairman Datuk Seri Ahmad Shabery Cheek said the strengthened synergy between the government agency and FGV marks a new era of cooperation and shared ambition.
"I believe that now is the era where FGV is fully united with Felda and will take us further and gain global recognition," he said after officiating the launch.
He added that the carnival departs from traditional Felda celebrations by bringing together multiple agencies under one platform.
"This is the first time we are doing a mega carnival like this, with the ministries each bringing their own energy and support," he added.
The five-day festival also highlights FGV's commitment to its MKD3 initiative, which stands for prosperity, commercialisation, digitalisation and ESG.
Organised in collaboration with the Rural and Regional Development Ministry and Entrepreneur and Cooperatives Development Ministry, the event also saw the launch of FGV Edugames, a mobile app to educate youth on palm oil sustainability.
Brand activations for Saji, Ladang'57 and Gula Prai were also showcased as part of FGV's product portfolio.
The carnival runs until Aug 3 at the Malaysia International Trade and Exhibition Centre with highlights including exhibitions, food contests, cultural shows and lucky draws offering prizes worth over RM100,000.
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