Campaign Middle East hosts its first-ever Cannes MENA Mixer
This June, Campaign Middle East, in partnership with The Vantage and Hearst Global Solutions, hosted the first-ever Campaign Cannes MENA Mixer at the 72nd Cannes Lions International Festival of Creativity.
The event hosted more than 50 top-level brand and agency marketers, along with influential personnel from the region's media and advertising industries.
The event was inspired by growing participation from MENA industry players at the Festival, and offered an exclusive space for the region's industry to meet casually to catch up, celebrate and connect.
'The MENA region's involvement and participation at Cannes has grown year after year, and it was only appropriate that there was an opportunity for the jurors, clients, agencies and partners to all convene together at the advertising world's flagship week,' said Manoj Khimji, Managing Director, The Vantage, who was a title sponsor of the event.
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'We were delighted to bring this to life with the support of Hearst Global Solutions in 2025. A great time was had by all and we're already planning for the 2026 edition,' he added.
Some of the key leaders who were in attendance at the invite-only event included Ian Fairservice, Managing Partner and Group Editor, Motivate Media Group, Gianluca Ena, Senior Vice President, Hearst Global Solutions, Jessica MacDermott, Global Portfolio Director, Haymarket Media Group, Kiran Haslam, Chief Marketing Officer at Diriyah, Passant ElGhannam, Marketing Director, Kraft Heinz, Siddarth Sivaprakash Head of Brand & Marketing – Home Centre, Landmark Group, Mitin Chakraborty, Head of Marketing, Babyshop – Landmark Group, Ahmed Chatila, Brand Director, HungerStation, Ghassan Kassabji, CEO, Impact BBDO Group, Dany Naaman, CEO, Havas Middle East and more.
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