‘Big Brother' Uptick: Night 1 Viewer Results Up By Double-Digits On CBS
CBS' veteran Big Brother returned for season 27 on July 10 with just under 3 million viewers - 2.99 million to be exact, according to Nielsen Fast National data. Comparably, this is 10 percent above the year-ago season one opener (billed as 'part one' on Wednesday, July 17, 2024 - 2.76 million) and 27 percent above the part two premiere (on Thursday, July 18, 2024 - 2.36 million). These total audience tallies - last night and last year - do not incorporate the DVR usage.
Since the strength within Big Brother is within the young adult demographics (which, for traditionally older skewing CBS, is a bonus), anticipate growth among 18-34 and adults 18-49 and other categories.
"Season 27 Houseguests Move-In Date" — Coverage of the CBS Original Series BIG BROTHER, scheduled to ... More air on the CBS Television Network. Pictured: Adrian Rocha, Ashley Hollis, Jimmy Heagerty and Vince Panaro. Photo: Sonja Flemming/CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved.
On social media, Big Brother scored in the vicinity of 282m potential social impressions, which was 27 percent above the Thursday, July 18, 2024 telecast. Hashtag #BB27, specifically, trended in the top 10 in the United States on X for more than fove hours, peaking at No. 1.
Note: Potential Impressions are the estimated number of people who might have viewed posts related to this topic. Quid Monitor calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
Diehard fans of Big Brother, of course, are anxiously awaiting the live 24/7 feeds, which will be accessible on paramount+ Premium and Pluto TV effective on Sunday, July 13 at 9:30 p.m. ET following the second telecast on CBS. In previous seasons, the live feeds would often start on the premiere night. Why the delay? Anticipation, perhaps.
BIG BROTHER Thrusday July 10, on the CBS Television Network and streaming on Paramount+ (live and ... More on-demand for Paramount+ with SHOWTIME subscribers, or on-demand for Paramount+ Essential subscribers the day after the episode airs)* Pictured: Rachel Reilly. Photo: CBS ©2025 CBS Broadcasting, Inc. All Rights Reserved. Highest quality screengrab available.
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