Democrats eyeing a presidential bid scramble to un-woke themselves

Politico

07-06-2025

Ambitious Democrats with an eye on a presidential run are in the middle of a slow-motion Sister Souljah moment.
Searching for a path out of the political wilderness, potential 2028 candidates, especially those hailing from blue states, are attempting to ratchet back a leftward lurch on social issues some in the party say cost them the November election.
Maryland Gov. Wes Moore, who is Black, vetoed a bill that took steps toward reparations passed by his state legislature. California Gov. Gavin Newsom called it 'unfair' to allow transgender athletes to participate in female college and youth sports. And Rahm Emmanuel has urged his party to veer back to the center.
'Stop talking about bathrooms and locker rooms and start talking about the classroom,' said former Ambassador to Japan Rahm Emmanuel, the two-term Chicago mayor who said he is open to a 2028 presidential campaign. 'If one child is trying to figure out their pronoun, I accept that, but the rest of the class doesn't know what a pronoun is and can't even define it,'
Each of these candidates are, either deliberately or tacitly, countering a perceived weakness in their own political record or party writ large—Emmanuel, for example, has called the Democratic Party 'weak and woke'; Sen. Elissa Slotkin (D-Mich.) has said the party needs more 'alpha energy'; others like Newsom are perhaps acknowledging a more socially liberal bent in the past.
On diversity, equity, and inclusion, some in the party are also sending a signal they're no longer kowtowing to their left flank. Former Transportation Secretary Pete Buttigieg removed his pronouns from his social media bio months ago, and questioned how the party has communicated about it.
'Is it caring for people's different experiences and making sure no one is mistreated because of them, which I will always fight for?' he said in a forum at the University of Chicago earlier this year. 'Or is it making people sit through a training that looks like something out of 'Portlandia,' which I have also experienced,' Buttigieg said.
Buttigieg added, 'And it is how Trump Republicans are made.'
Moderate Democrats are having a moment and there is a cadre of consultants and strategists ready to support them.
Ground zero for the party's great un-awokening was this week's WelcomeFest, the moderate Democrats' Coachella. There, hundreds of centrist elected officials, candidates and operatives gathered to commiserate over their 2024 losses and their party's penchant for purity tests. Panels on Wednesday featured Slotkin, Reps. Jared Golden (D-Maine) and Marie Gluesenkamp Perez (D-Wash.), described as 'legends of the moderate community,' and included a presentation by center-left data guru David Shor, who has urged Democrats to shed toxic positions like 'defund the police.'
Adam Frisch, the former congressional candidate and director of electoral programs at Welcome PAC, said his party is 'out of touch culturally with a lot of people.'
'I think a lot of people are realizing, whether you're running for the House, the Senate, or the presidential, we better start getting on track with what I call the pro-normal party coalition,' Frisch said. 'You need to focus on normal stuff, and normal stuff is economic opportunity and prosperity, not necessarily micro-social issues.'
Then there is Newsom, the liberal former mayor of San Francisco, who has also distanced himself from so-called woke terminology and stances. The governor claimed earlier this year that he had never used the word 'Latinx,' despite having repeatedly employed it just years earlier and once decrying Republicans who've sought to ban the gender-neutral term for Latinos.
Newsom made the claim on his podcast episode with conservative firebrand Charlie Kirk — one of several MAGA personalities the governor has hosted on the platform in recent months. 'I just didn't even know where it came from. What are we talking about?' Newsom told Kirk.
The governor, who gained national notoriety in 2004 for defying state law and issuing marriage licenses to same-sex couples in San Francisco, has also pivoted on some LGBTQ+ issues. Newsom broke with Democrats this spring when he said, in the same podcast episode with Kirk, that he opposes allowing transgender women and girls to participate in female college and youth sports.
'I think it's an issue of fairness, I completely agree with you on that. It is an issue of fairness — it's deeply unfair,' Newsom said, a comment that was panned by many of his longtime LGBTQ+ supporters and progressive allies.
Newsom for months has also muted his tone on immigration issues, avoiding using the word 'sanctuary' to describe a state law that limits police cooperation with federal immigration authorities even as he defends the legality of the policy. The governor is proposing steep cuts to a free health care program for undocumented immigrants, which comes as California faces a $12 billion budget deficit. In recent days, however, he joined a chorus of California Democrats criticizing Trump administration immigration efforts in his state.
Moore, who recently trekked to South Carolina, vetoed legislation that would launch a study of reparations for the descendants of slaves from the Democratic-controlled legislature. Moore urged Democrats not get bogged down by bureaucratic malaise and pointed to the Republican Party as the reason why.
'Donald Trump doesn't need a study to dismantle democracy. Donald Trump doesn't need a study to use the Constitution like it's a suggestion box,' he told a packed dinner of party power players. 'Donald Trump doesn't need a white paper to start arbitrary trade wars that will raise the cost of virtually everything in our lives,' Moore said.
There are some notable exceptions to the party's border pivot to the center. Govs. Andy Beshear of Kentucky, JB Pritzker of Illinois and Tim Walz of Minnesota haven't shied away from social issues.
Beshear, who has vetoed several anti-LGBTQ+ bills, including during his own reelection year, attacked Newsom for inviting conservative provocateurs Steve Bannon and Charlie Kirk onto his podcast. He also drew a distinction with Newsom on transgender athletes playing in youth sports, arguing that 'our different leagues have more than the ability to make' sports 'fair,' he told reporters in March.
'Surely, we can see some humanity and some different perspectives in this overall debate's that going on right now,' Beshear added. The Kentucky governor said his stance is rooted in faith — 'all children are children of God,' he often says.
Walz called it 'a mistake' to abandon transgender people. 'We need to tell people your cost of eggs, your health care being denied, your homeowner's insurance, your lack of getting warning on tornadoes coming has nothing to do with someone's gender,' he told The Independent last month. Pritzker, too, recently said that it's 'vile and inhumane to go after the smallest minority and attack them.' This spring, Pritzker declared March 31 as Illinois' Transgender Day of Visibility.
'Walz, [Sen. Chris] Murphy, Pritzker, Beshear — they're not going around talking about it all the time, but they're also not running away from their values,' said one adviser to a potential 2028 candidate granted anonymity to discuss the issue candidly. 'They're in the both-and lane.'
The party's reckoning with social issues is far from over. In 2021, then-Pennsylvania Attorney General Josh Shapiro vocally opposed a GOP bill that aimed to ban trans athletes from participating in women's school sports, calling it 'cruel' and 'designed to discriminate against transgender youth who just want to play sports like their peers.'
This year, as the state's Republican-controlled Senate has passed a similar bill with the support of a handful of Democrats, Shapiro has remained mum on the legislation.
It's not likely to come up for a vote in the state's Democratic-held House, so he may be able to punt — at least a while.
As Emmanuel sees it, his party has a long way to go to over-correct for what he paints as the excesses of the last few years.
'The core crux over the years of President [Joe] Biden's tenure is the party on a whole set of cultural issues looked like they were off on a set of tangential issues,' Emmanuel said.
Dasha Burns, Dustin Gardner, Holly Otterbein, and Brakkton Booker contributed to this report.