JOOR launches 'Ready-To-Ship Style' in-season event as buyer priorities evolve
This has meant the average time from a wholesale order being placed to the product shipping having 'fallen dramatically from a high of 253 days in 2019 to just 86 days in 2024'.
It added that 'evergreen styles have become an increasingly important business driver—growing from 37% of GMV on JOOR in 2019 to accounting for 47% of GMV in 2024'. It believes this 'demonstrates brands' continued focus on maximising best-sellers and retailers' continued desire to invest in proven commercial winners'.
The Ready-To-Ship Style JOOR Passport show runs for eight weeks until 18 August. And with retailers aiming to order and receive goods in advance of tariff-linked price hikes, the company said there's even more of a need to stage such an event.
Amanda McCormick Bacal, its SVP of Marketing, said: 'Brands are seeking efficient ways to sell-through existing inventory, while retailers require the agility to place orders closer to delivery, minimising risk by reacting to trends and real-time product performance. By focusing on available-to-sell inventory, this digital experience provides access to products before prices are impacted by upcoming tariffs, as well as a showcase for evergreen styles which have become increasingly vital to retailers' assortments.'
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Fashion Network
2 days ago
- Fashion Network
JOOR launches 'Ready-To-Ship Style' in-season event as buyer priorities evolve
The company's transaction data shows that 'a number of seismic shifts have occurred within the luxury wholesale fashion industry over the past five years'. Retailers are increasingly placing orders on shorter lead times and 'placing smaller initial orders while saving more of their buying budgets for in-season purchases'. This has meant the average time from a wholesale order being placed to the product shipping having 'fallen dramatically from a high of 253 days in 2019 to just 86 days in 2024'. It added that 'evergreen styles have become an increasingly important business driver—growing from 37% of GMV on JOOR in 2019 to accounting for 47% of GMV in 2024'. It believes this 'demonstrates brands' continued focus on maximising best-sellers and retailers' continued desire to invest in proven commercial winners'. The Ready-To-Ship Style JOOR Passport show runs for eight weeks until 18 August. And with retailers aiming to order and receive goods in advance of tariff-linked price hikes, the company said there's even more of a need to stage such an event. Amanda McCormick Bacal, its SVP of Marketing, said: 'Brands are seeking efficient ways to sell-through existing inventory, while retailers require the agility to place orders closer to delivery, minimising risk by reacting to trends and real-time product performance. By focusing on available-to-sell inventory, this digital experience provides access to products before prices are impacted by upcoming tariffs, as well as a showcase for evergreen styles which have become increasingly vital to retailers' assortments.'
Fashion Network
2 days ago
- Fashion Network
JOOR launches 'Ready-To-Ship Style' in-season event as buyer priorities evolve
The company's transaction data shows that 'a number of seismic shifts have occurred within the luxury wholesale fashion industry over the past five years'. Retailers are increasingly placing orders on shorter lead times and 'placing smaller initial orders while saving more of their buying budgets for in-season purchases'. This has meant the average time from a wholesale order being placed to the product shipping having 'fallen dramatically from a high of 253 days in 2019 to just 86 days in 2024'. It added that 'evergreen styles have become an increasingly important business driver—growing from 37% of GMV on JOOR in 2019 to accounting for 47% of GMV in 2024'. It believes this 'demonstrates brands' continued focus on maximising best-sellers and retailers' continued desire to invest in proven commercial winners'. The Ready-To-Ship Style JOOR Passport show runs for eight weeks until 18 August. And with retailers aiming to order and receive goods in advance of tariff-linked price hikes, the company said there's even more of a need to stage such an event. Amanda McCormick Bacal, its SVP of Marketing, said: 'Brands are seeking efficient ways to sell-through existing inventory, while retailers require the agility to place orders closer to delivery, minimising risk by reacting to trends and real-time product performance. By focusing on available-to-sell inventory, this digital experience provides access to products before prices are impacted by upcoming tariffs, as well as a showcase for evergreen styles which have become increasingly vital to retailers' assortments.'
Fashion Network
01-05-2025
- Fashion Network
Own goal? Foreign brands plan to sidestep tariffs and cut back US exposure says JOOR
Given that the tariffs are part of President Trump's strategy to encourage more manufacturing in the US, it's interesting that 54% of US brands aren't planning to make changes to their supply chains to increase domestic production. It's also interesting that 76% of non-US brands are changing their selling strategies and prioritising partnering with retailers outside the US. JOOR transaction data reveals that non-US brands conducting business with American retailers on average generate 20% of their sales from the US market. A significant 21% of these brands are extremely exposed to the US market, driving more than half of their sales from the American fashion wholesale channel. It seems that for the majority of brands — whether they're US-based or not — the favoured options are raising prices or seeking other markets rather than making disruptive changes to well-established supply chains. As for retailers, the survey data shows 75% of non-US retailers planning to decrease their investment in US brands, which could mean the tariff stagey being a major own goal as far as boosting the export trade from the US is concerned. Not that it's all negative from the viewpoint of US brands in terms of what's sold within the country. Some 45% of US retailers said their investment in US brands will remain unchanged, but a higher 49% confirmed their plan to increase investment in domestic brands. The boost this latter percentage might deliver to American brands can be seen from before and after intentions. Before the tariff announcement, JOOR's Spring Market Survey 2025 asked retailers about their investment in international brands, with 47% confirming that they were increasing investment in them. Post-tariff announcement, this sentiment 'dramatically shifted' with only 20% of retailers now planning to increase such investment. Amanda McCormick Bacal, SVP of Marketing at JOOR, said that 'concern over recently announced tariffs is causing significant flux within the global fashion industry. Brands preparing for market report plans to increase prices, source from alternate countries, and produce tighter collections. Retailers are similarly adjusting their buying strategy and looking to nurture new brand partnerships to help mitigate the impact of tariffs'.
