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Globe and Mail
29 minutes ago
- Globe and Mail
AppLovin's Strategic Shift Fuels Omnichannel Advertising Growth
AppLovin Corporation APP is accelerating its transformation from a mobile-first advertising platform into a diversified digital advertising powerhouse. At the heart of this evolution is a strategic expansion into high-growth areas, including web advertising, e-commerce and connected TV (CTV). A key driver of this shift is AppLovin's acquisition of Wurl, a streaming-focused content distribution and advertising platform. This move extends the reach of APP's AI-driven AXON monetization engine beyond mobile apps into the lucrative CTV and digital commerce spaces. The CTV advertising market is booming, driven by a significant shift in consumer viewing habits from traditional linear TV to streaming platforms. Wurl's infrastructure strengthens AppLovin's ability to deliver targeted, measurable campaigns across CTV devices, enhancing both reach and performance. Additionally, by integrating e-commerce capabilities, the company creates a feedback loop where ad performance is measured not just in impressions but in actual conversions, boosting its appeal to performance-focused advertisers. As user attention fragments across screens — mobile, web, and TV — AppLovin is uniquely positioned to offer a unified advertising platform that addresses the entire consumer journey. This omnichannel approach not only opens up new revenue streams but also reduces reliance on any single platform, insulating the company from ecosystem-specific risks. If APP can execute this strategy effectively, it stands to emerge as a dominant player in the next generation of digital advertising. Competition From Trade Desk and Roku AppLovin faces competition in this evolving landscape. The Trade Desk TTD, a leader in the Demand-Side Platform space, continues to bolster its CTV capabilities through strong partnerships with content providers and ongoing investments in its Unified ID solution. These enhancements support precise, data-driven ad targeting, keeping Trade Desk well-positioned as advertisers seek scalable reach and transparency. Roku ROKU is also a formidable rival, leveraging its proprietary operating system and vast streaming ecosystem to power a robust advertising business. Its platform-first approach allows for deep targeting accuracy and direct control over ad inventory. Roku has steadily expanded its ad tech stack to attract performance marketers and remain competitive in the increasingly crowded CTV arena. The Road Ahead As the digital ad space becomes more fragmented and performance-driven, AppLovin's bold pivot into CTV and commerce offers both opportunity and challenge. Success will depend on its ability to integrate Wurl's infrastructure seamlessly, drive measurable outcomes across channels, and differentiate itself from established players like Trade Desk and Roku. With the right execution, AppLovin could reshape its narrative from a mobile ad company into a major contender in the future of omnichannel advertising. APP's Price Performance, Valuation and Estimates The stock has gained 46.5% in the past three months compared with the industry 's 42.7% growth. From a valuation standpoint, APP trades at a forward price-to-earnings ratio of 33.48, well above the industry's 23.29. It carries a Value Score of F. The Zacks Consensus Estimate for APP's earnings has been on the rise over the past 30 days. APP currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here. Zacks' Research Chief Picks Stock Most Likely to "At Least Double" Our experts have revealed their Top 5 recommendations with money-doubling potential – and Director of Research Sheraz Mian believes one is superior to the others. Of course, all our picks aren't winners but this one could far surpass earlier recommendations like Hims & Hers Health, which shot up +209%. See Our Top Stock to Double (Plus 4 Runners Up) >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report AppLovin Corporation (APP): Free Stock Analysis Report The Trade Desk (TTD): Free Stock Analysis Report Roku, Inc. (ROKU): Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research


Globe and Mail
34 minutes ago
- Globe and Mail
SolarBank (NASDAQ: SUUN) (Cboe CA: SUNN) (FSE: GY2) Advances 7.2 MW New York Solar Project Following Key Regulatory Approval
Disseminated on behalf of SolarBank Corporation SolarBank (NASDAQ: SUUN) (Cboe CA: SUNN) (FSE: GY2) announced that its 7.2 MW Hoadley Hill Road ground-mount solar project in upstate New York has cleared the Coordinated Electric System Interconnection Review (CESIR), a major regulatory milestone. The project, which will power approximately 850 homes through New York's grid, is backed by the state's VDER compensation mechanism and may qualify for up to US$0.395/W DC in NYSERDA NY-Sun incentives. Structured as a community solar project, it offers residents and businesses bill credits without on-site installations. With over 100 MW built and a pipeline exceeding 1 GW, SolarBank is accelerating permitting and financing to move into construction, supporting New York's goal of 6 GW installed solar by 2025. To view the full press release, visit About SolarBank Corporation SolarBank Corporation is an independent renewable and clean energy project developer and owner focusing on distributed and community solar projects in Canada and the USA. The Company develops solar, Battery Energy Storage System (BESS) and EV Charging projects that sell electricity to utilities, commercial, industrial, municipal and residential off-takers. The Company maximizes returns via a diverse portfolio of projects across multiple leading North America markets including projects with utilities, host off-takers, community solar, and virtual net metering projects. The Company has a potential development pipeline of over one gigawatt and has developed renewable and clean energy projects with a combined capacity of over 100 megawatts built. For more information, visit the company's website at This report contains forward-looking information. Please refer to for additional details. NOTE TO INVESTORS: IBN is a multifaceted financial news, content creation and publishing company utilized by both public and private companies to optimize investor awareness and recognition. For more information, please visit Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: Corporate Communications


Globe and Mail
34 minutes ago
- Globe and Mail
Coca-Cola Stock Reflects Modest Growth in 3 Months: Buy Now or Wait?
The Coca-Cola Company KO stock has shown a modest performance in the past three months, rising just 1.5%, reflecting investor caution despite stable fundamentals. The company's first-quarter fiscal 2025 results revealed a slower volume growth environment, particularly in North America, where inflationary pressures and cautious consumer behavior have weighed on demand. While net revenues rose 3% organically and pricing remained strong, overall momentum was tempered by softer trends in away-from-home consumption and limited near-term upside in developed markets. Additionally, management maintained a conservative full-year outlook, reinforcing concerns around potential macro headwinds and limited earnings acceleration in the near term. Despite a slowed performance, Coca-Cola's shares outperformed the Zacks Beverages – Soft Drinks industry, which declined 0.3% in the past three months. Meanwhile, the KO stock has underperformed the broader Zacks Consumer Staples sector and the S&P 500's growth of 3.8% and 15.1%, respectively, in the same period. KO's performance is notably weaker than that of its competitor, Monster Beverage MNST, which rallied 7.6% in the past three months. Then again, the KO stock has outperformed peers like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. 's KDP declines of 7.7% and 2.7%, respectively, in the same period. Coca-Cola Stock's 3-Month Return At the current share price of $71.01, Coca-Cola trades 4.5% below its recent 52-week high mark of $74.38. Also, the KO stock trades 17.1% above its 52-week low of $60.62. KO trades above its 200-day moving average and below its 50-day moving average, indicating a mixed sentiment. The moving average is an important indicator for gauging market trends and momentum. KO Stock Trades Below 50-Day & Above 200-Day Moving Averages Coca-Cola: Stability, Innovation & Global Reach KO continues to demonstrate resilience through strong fundamentals, even amid a challenging macro backdrop. In first-quarter fiscal 2025, the company delivered organic revenue growth of 3%, driven by a healthy balance of pricing, volume and product mix. Strategic pricing actions and positive mix, boosted by higher growth in single-serve packs and premium offerings, helped sustain gross margins, even as some markets faced volume softness. The company's ability to maintain price/mix strength without compromising competitiveness underlines the durability of its brand portfolio and disciplined execution. Digital transformation is also emerging as a growth lever. Coca-Cola's digital-first marketing and personalization strategies are deepening consumer engagement and improving conversion, particularly in emerging markets. Its innovation pipeline remains robust, with the latest launches such as Coca-Cola Spiced and expanded entries into hydration and energy categories helping drive consumer excitement and retail momentum. Marketing spend has been elevated, with management reaffirming its commitment to 'world-class marketing' and integrated global campaigns, efforts that continue to reinforce brand equity and pricing power. While volume growth was slightly subdued in North America due to inflationary headwinds, KO posted stronger performance in Latin America, the Asia Pacific and Africa. The company's broad geographic footprint and agile operating model position it well to navigate regional volatility. Backed by strong free cash flow generation, disciplined capital allocation and a consistent dividend policy, Coca-Cola remains a compelling long-term investment for those seeking steady growth, innovation-driven momentum and global scale advantage. Estimate Revision Trend for KO The Zacks Consensus Estimate for Coca-Cola's 2025 EPS moved up by a penny in the last 30 days. The upward revision in earnings estimates indicates analysts' confidence in the stock. Meanwhile, the consensus estimate for 2026 EPS has been unchanged in the past 30 days. For 2025, the Zacks Consensus Estimate for KO's revenues and EPS implies 2.5% and 3.1% year-over-year growth, respectively. The consensus mark for 2026 revenues and earnings suggests 5.3% and 8.2% year-over-year growth, respectively. (See the Zacks Earnings Calendar to stay ahead of market-making news.) Is Coca-Cola's Valuation Premium Justified? KO's current forward 12-month price-to-earnings (P/E) multiple of 22.97X raises concerns about whether the stock's valuation is justified. This multiple is significantly higher than the Zacks Beverages – Soft Drinks industry average of 18.66X, making the stock appear relatively expensive. At 22.97X P/E, Coca-Cola trades at a significant premium to most of its industry peers. The company's peers, such as PepsiCo and Keurig Dr Pepper, are delivering solid growth and trade at more reasonable multiples, while Monster Beverage trades at a premium multiple. PepsiCo and Keurig Dr Pepper have forward 12-month P/E ratios of 16.63X and 16.01X, significantly lower than KO. However, Monster Beverage trades at a P/E multiple of 31.87X. The KO stock's premium valuation suggests that investors have strong expectations for its growth. However, the stock currently seems somewhat overvalued. Coca-Cola's ability to meet or exceed these lofty expectations is crucial in justifying its premium pricing. Should You Buy KO Stock Now? Coca-Cola offers a compelling mix of steady returns, defensive stability and long-term upside potential. Its steady year-to-date price performance and promising earnings outlook reinforce its investment case. While KO trades at a premium compared with its peers, this valuation likely underscores market confidence in its ability to deliver consistent earnings, margin resilience and innovation-led growth, even amid macroeconomic uncertainties. Pullbacks tied to market volatility can serve as strategic entry points. Backed by these trends, adding this Zacks Rank #2 (Buy) stock to a diversified portfolio may prove a prudent move for investors seeking reliable exposure to a global consumer staple leader. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Zacks' Research Chief Picks Stock Most Likely to "At Least Double" Our experts have revealed their Top 5 recommendations with money-doubling potential – and Director of Research Sheraz Mian believes one is superior to the others. Of course, all our picks aren't winners but this one could far surpass earlier recommendations like Hims & Hers Health, which shot up +209%. See Our Top Stock to Double (Plus 4 Runners Up) >> CocaCola Company (The) (KO): Free Stock Analysis Report PepsiCo, Inc. (PEP): Free Stock Analysis Report Monster Beverage Corporation (MNST): Free Stock Analysis Report Keurig Dr Pepper, Inc (KDP): Free Stock Analysis Report