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Meet The People Leading The Esports World Cup Into Its Second Year

Meet The People Leading The Esports World Cup Into Its Second Year

Forbes10-07-2025
The Esports World Cup is back
The Esports World Cup kind of came out of nowhere in 2024 to instantly become the biggest thing in the world of esports. Within a few months of the announcement, thousands of the world's top gamers were in Riyadh, Saudi Arabia, competing for millions of dollars and it surprised everyone. With many expecting an event of that size to not actually be possible thanks to the way esports has worked for the past 25 years.
Nothing on this scale had ever been attempted before. Sure the likes of the CGS back in the late 00s had tried multi-game competitions, but nothing even close to this kind of size had even been considered before Gamers8, the predecessor to EWC started up, and only last year did things really kick up a gear to make this a truly global event.
'The industry wasn't ready back then,' said Ralf Reichert, CEO of the Esports World Cup Foundation and former CEO of ESL and EFG, a leading esports tournament organiser. 'In the early 2010s, esports was still maturing. The infrastructure, the global fanbase, and the investment needed to create a true World Cup just weren't there yet. At ESL/EFG, we helped pioneer many formats and events, but those were built around single games or regional formats. The EWC is something bigger: cross-game, cross-region, cross-publisher. That level of alignment takes deep cooperation across stakeholders, and the industry wasn't ready to collaborate like that a decade ago. Incredibly important to this equation is government backing. The Kingdom, with its National Gaming and Esports Strategy and Vision 2030, is significantly invested in seeing the EWC grow in a way that benefits its population and the industry overall.'
That backing was down to HRH Prince Faisal bin Bandar bin Sultan, chairman of the Saudi Esports Federation. With a goal of growing the Saudi and wider MENA esports scene, the federation started to build on the relatively small base that was already in the region by the mid 2010s. After years of building things up, often without much fanfare in the wider world, it was time to launch the Esports World Cup, which is now dominating conversation in the industry.
'As a lifelong gamer myself, I've always seen how deeply rooted the passion for gaming is across our community,' said HRH Prince Faisal bin Bandar bin Sultan. 'That's what inspired the launch of the Saudi Esports Federation in 2017. At the time, the ecosystem was just beginning to take shape. We had one professional team, no formal infrastructure and limited global recognition. But even then, I knew there was something special here. Step by step, we worked to develop talent, build infrastructure and create opportunities for players, fans and professionals within the sector. The Esports World Cup is the culmination of everything we've been working towards. It's our hero event, one that brings together the best players, teams, publishers and fans from around the world. But more than that, it reflects the journey we've taken: from humble beginnings to now being at the center of the global esports conversation. It showcases what's possible when passion is matched with purpose and long-term commitment.'
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With a successful first year under their belt, it's now time for the difficult second album. The surprise factor has worn off, with the whole industry now having high expectations after its first year, and the pressure is on to at the very least match last year's event. The 2025 Esports World Cup officially opened today, with a press conference kicking things off and a massive opening ceremony featuring Post Malone due to take place later today in Riyadh.
The opening press conference welcomed fans to the event.
It's certainly a big start for the 2025 iteration of the event, designed to grab headlines and attention from the wider world. But for esports fans, the key factor is the level of competition and broadcast that this year's event can deliver. Lessons have been learnt from year one, and this year the biggest focus for the Esports World Cup federation has been on the fan and player experience.
'The EWC spans seven weeks, 25 tournaments, over 20 different games, 2,000 players, 200 Clubs, and global fanbases,' said Reichert. 'Running them simultaneously under one roof, without compromising competitive integrity or viewer experience, is one of the most complex things you can do in sports or entertainment. [But] it starts with one goal: make this the best experience of [fan's and player's] lives. We design everything around the people, not just the games. Life-changing prize money motivates and grabs the headlines, but respect and personal care and attention earn loyalty. You don't become the biggest esports event in the world just by being big, you get there by making every player and fan feel like it's theirs.'
With the first week of competition only just getting underway it's difficult to tell how successful this year's event will be when all is said and done, but the early signs are good. An expansion of the games played gives more players and fans a chance to experience the event, a larger prize pool, including a significant amount of support for clubs, gives the industry more financial stability and improved partnership programs means fans will get more content to enjoy and teams can earn even more cash.
Another successful event would truly establish the Esports World Cup as the annual celebration of all things esports. The scepticism from year one, with this relatively unknown event promising a lot, is gone, and a successful second outing would prove this model is sustainable in the current ecosystem. That would be a big step for the esports scene after a tough few years post COVID, and the people involved are hoping they can continue to grow, not just the EWC, but the wider industry as well.
'The Esports World Cup is an incredible milestone, but it's not the final destination,' said HRH Prince Faisal bin Bandar bin Sultan. 'It's more like a crown jewel that shows what's possible. Our ambition is to continue growing and evolving, not just in terms of events but across the entire ecosystem. We want to see world champions from Saudi Arabia, both at the individual and team level. We want to support game developers, coaches, analysts, and content creators. We want to build national teams that compete at the highest level, and win. Most importantly, we want to keep this ecosystem open and accessible. Our aim is to inspire future generations, create opportunities, and lead the way in defining what the future of sport and entertainment can be.'
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