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48 Cool Products You'll Definitely Want To Know About If You're Spending A Lot Of Time Outside This Summer

48 Cool Products You'll Definitely Want To Know About If You're Spending A Lot Of Time Outside This Summer

Buzz Feed2 days ago
A "Beverage Buddee" can cover to keep your seltzers and sodas safe from the perils of other humans' germs and Nature (TM) like debris and uninvited bugs. This is also a great way to prevent spillage if you're putting your beverage on the ground or in a high-traffic area!
A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks.
And if it's entirely too late for that, a delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness, so you don't spend half your trip itching your appendages.
A travel-friendly SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a nonsticky, white cast–free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
And a set of sunscreen reminder stickers — these UV stickers have SPF recognition and will change colors to let you know both when your SPF is working, and then again when it's time to slather more sunscreen on. Each sticker is water-resistant and works for up to twelve hours. NOT TODAY, SUN!!!
Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps — especially considering how costly competitive serums are!
A set of spicy margarita instant cocktail tea bags — all the sophistication of tea and the 😜 of a cheeky cocktail, without the exorbitant bar price tags or the sugar crash. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute.
A handy as heck Burt's Bees sunburn soother you'll want to stock up on if you're a "just in case" kinda human — it's made with aloe and coconut oil to hydrate skin and gently relieve pain from the sun's unforgiving rays within just a few hours.
A truly miraculous sand-free beach blanket that repels sand and dirt so easily that you'll wonder if someone cast a spell on it. Parents especially love this because babies and toddlers can lay on it without getting sand in their mouths, and it's ridiculously easy to repack without worrying about taking half the sand in the beach from with you. Oh, and it's also GINORMOUS. (And packs up super small!)
And a reusable, family-friendly sand eraser to *instantly* remove sand from your skin with a quick swipe so you don't accidentally turn your unsuspecting car interiors into "Beach, Part Two."
A delightfully affordable battery-operated patio umbrella light you can easily install without any tools, so you don't have to do wine and cheese in the darkness if the sun sets before your appetite does.
A bag of FIRECRACKER! POPSICLE! FLAVORED!!! Liquid I.V. electrolyte drink mix, so you have extra incentive to hit your hydration goals on blazing hot trips *and* you can relive the glory of chasing down the ice cream truck as a kid. Reviewers are genuinely stunned by how much this tastes like the ~real thing~.
Sol De Janeiro's new SPF 50 Rio Radiance Body Oil — turns out we're all so collectively OBSESSED with the cult-fave "sunshine" scent of their tightening Bum Bum Cream that they bottled it up for sun protection *and* a lil' bit of glamour. This body oil will not only protect you from the sun's rays, but has a subtle, delightful shimmer ✨ .
A waterproof pouch to keep your phone and other "doesn't play well with water"–type gadgets safe. Not only does this keep it safe, but you can still use the touchscreen with it, meaning you can take underwater travel photos galore 🐠🐟🐡.
A catch-and-release aquarium kit so you can get up close and personal with the wildlife before gently returning them back to their regularly scheduled water programming. Parents love this as an engaging, environmentally respectful way to teach kids about sea critters and ecosystems.
A '90s-themed insulated lunchbox complete with a zipped front pocket and a shoulder strap so you can rock your lunch like it's the hottest accessory on the block.
A set of handy fly-repellant table fans that are not only adorable, but will let you enjoy your outdoor picnics, barbecues, and patio meals without ever *once* having to bat a pesky fly away. This fancy Trader Joe's aged gruyere is NOT for you, my noisy little friend!!
And an investment-worthy high-voltage outdoor bug zapper to stop uninvited guests from joining you during dinner on the patio — this gizmo instantly stops mosquitoes, gnats, flies, and moths in their tracks.
A waterproof, sandproof, super lightweight JBL Flip 6 speaker so you can impress your friends not just with your excellent playlist curation skills, but the ridiculous sound quality that comes out of this tiny gizmo. It's so portable that you can easily tuck it into a tote bag on your way to a beach or pool hang, and waterproof that reviewers even keep it in the shower!
A fully adjustable portable backyard mister that coils itself like a lil' snake so you can aim it wherever you please, whether you're wrapping it around a railing, a chair, or propping it up next to yourself on a blanket. It may be teensy, but it will cool the area off by 20 degrees! This is the only pet snake situation I will be endorsing this summer, thank you very much.
A super popular Slammo game set you should only buy if you're prepared for HOURS worth of showdowns in the backyard at every party and family hang you throw from now until eternity. This compact, super portable net ball bouncing game has all the same energy as volleyball, but without taking up nearly as much space.
A set of shatterproof solar-powered outdoor lights to add some whimsy to your backyard space without using up your electricity. Reviewers are especially impressed by how weatherproof these are, and how they continue to perform over time!
A ~Magical Flame~ colorant you can use in your fireplace at home or in outdoor campfires to basically flex to everyone on Instagram that you are, in fact, a wizard now.
A roll-up wide brim UPF 50 sun hat to protect your cheeks from the sun's rays *and* keep you looking effortlessly chic no matter how many days it's been since your last hair wash. This one is a real winner because of how absurdly packable it is, making it perfect for shoving into a tote bag on long days and a suitcase on vacation — and how affordable it is compared to $87+ versions from brands like Bloomingdale's, Wallaroo, and Cuyana.
A waterproof disposable camera so you can have all the nostalgia of capturing vacation memories in the '90s and all the hijinks of doing it underwater. Reviewers especially love this as an option to keep their actual cameras safe!
A portable Chill-O-Matic Instant Beverage Cooler, aka every finicky cold bevvy drinker's DREAM. This gadget can take a 12-ounce can of seltzer, soda, or beer at room temperature and make it ice cold in just one minute. A lot of people who complain that their fridge doesn't make drinks "cold enough" also swear by this for an extra icy kick.
A mini sprinkler pool that will feel a little bit like cheating at life, because how can something so ridiculously easy to set up keep the kiddos entertained for so many hours?? Reviewers also love the letters and animals printed on the surface as a cute learning opportunity for the younger set.
Plus Twister Splash, an updated version of everyone's favorite body-contorting game that'll shoot water at you unless you can cover the hole with your hands or feet.
A truly multi-talented set of colorful cooling towels you can use to prevent yourself from overheating — all you have to do is wet these, and they get chilly to drape on your head or neck. Once the chill runs out, you can wet them again to get it back!
A six-pack of ultra quiet mini cell phone fans so the whole squad can comfortably cool off when you're spending long days in stadiums, festivals, or just at that one dive bar you all love that seems to be allergic to the words "air conditioning."
A color-changing LED flying disc to make it feel like you're tossing a lil' UFO back and forth, even in the daytime. Reviewers love how beautiful the colors are, and how durable the disc is despite all its glitz!
A Lululemon-esque adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative that you won't lose, since it is literally attached to you. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
And an adorable clear waterproof sunscreen bag to keep your various SPFs for easy access when you need to protect yourself from the sun's shenanigans, and to keep the rest of your stuff safe if one of your sunscreen bottles decides to go ~kaboom~.
A beach towel clip you can attach to a beach chair to stop it from blowing away while you're off gallivanting in the ocean trying to make friends with a mermaid. Reviewers also love this for building blanket forts, holding down tablecloths, and hanging wet items like suits and towels at the end of a long beach day.
A pair of popular quick-dry water shoes to keep your feet from burning or getting beaten up all summer — reviewers love these for everything from walking on rockier beaches to kayaking to washing their cars. They're flexible and comfy like a sock, but protective against nefarious objects like sharp rocks and stray Legos.
A "sport-brella," which is an SPF 50+ maneuverable personal umbrella with a universal clamp that'll latch onto any chair you own. Boom, instant shade no matter where you've parked your human self, whether it's the porch, the beach, or the park.
An affordable, Lululemon-esque longline sports bra just as comfy, supportive, and versatile as the real thing that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
And a pair of high-waisted running shorts with a comfy scrunch-elastic waistband reviewers also compare to the Lululemon version. These are lightweight, quick-dry, and come in so many adorable colors that your butt might just want them on rotation until laundry day.
Case-Mate's iconic waterproof beach totes, which are, of course, ridiculously roomy and useful, but more importantly, RIDICULOUSLY cute. This is an "It" accessory of the beach if there ever were one. Get ready to be swimming in the ocean AND in compliments from strangers. Bonus — it even comes with a separate dry bag for your phone!
A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.
A super portable inflatable beach pillow for anyone who wants to go into Princess Mode (TM) the instant they hit the sand — this is not only super soft and supportive, but is totally sandproof, wicks away water, and is designed so it won't blow away in the wind.
A weatherproof outdoor Wi-Fi extender you can easily mount on a pole or wall so "work from home" becomes "work from the backyard with an ice-cold Diet Coke in hand." Being one with nature still counts even if you're scrolling Reddit.
And an outdoor power strip stake designed to blend into the landscape, so you can plug in all your fun backyard tech for the summer without sacrificing the ~~aesthetic~~. This features a nine-foot-long cord and can power up to six things at a time, so it's no slouch!
A pack of unscented SweatBlock wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating!
A two-way "walkie-talkie" radio with a 16-mile radius, making it easy to go on summer hiking and camping trips without losing track of your fellow humans if one of you is like, "Oh, wow! A bird!!" (Guilty as charged.) Parents also swear by them for keeping in touch with kids too young for phones if they're out walking the dog or playing with friends!
A color-changing heat reactive T-shirt for anyone who's physically in the modern day, but emotionally still living in a Hypercolor shirt in the '90s. These don't just change color in the sunshine, but in reaction to body heat, so you can put colorful handprints on yourself and make magic indoors, too.
A dainty pickleball paddle set so even if you're the worst players on the court, you'll at least be the cutest. These come complete with a chic carrying bag and four balls!
And last but certainly not least — a teensy undetectable laptop mouse jiggler you can slide into the USB to keep your computer active on Teams, Slack, and all those other various technological overlords that keep track of you so you can take some moments to yourself in the sunshine when you need it. ☀️😎
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I test beauty products for a living — and my favorites are already on sale for 4th of July
I test beauty products for a living — and my favorites are already on sale for 4th of July

Yahoo

time9 hours ago

  • Yahoo

I test beauty products for a living — and my favorites are already on sale for 4th of July

I'm a longtime professional shopper, so hear me when I say (can you see?!): this year's best 4th of July sales include some truly stellar finds. As a beauty editor, my daily focus is to seek out and test quality makeup, skin care and hair products, and I'm already noticing a bunch of my all-time favorites on serious sale for the holiday. I'm no gatekeeper and, in fact, I consider it my patriotic duty to share deep discounts on the best-in-class picks I use myself, especially the smattering of anti-aging lotions and potions that actually work. Let me be clear: I don't expect any beauty product — discounted for July 4 or not — to turn back the clock on my face or hair. That's a (bankrupt) fool's errand. But I do try hundreds of items each year and, over time, I've identified the worth-it hair tools, ultra-hydrating creams, wrinkle-minimizing serums and de-puffing eye masks that soothe my parched summer skin. Most of the gems below are clinically proven or, at the very least, wildly well-reviewed. Here's to hoping my favorites soon become yours. If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.) The reviews quoted above reflect the most recent versions at the time of publication. .

48 Cool Products You'll Definitely Want To Know About If You're Spending A Lot Of Time Outside This Summer
48 Cool Products You'll Definitely Want To Know About If You're Spending A Lot Of Time Outside This Summer

Buzz Feed

time2 days ago

  • Buzz Feed

48 Cool Products You'll Definitely Want To Know About If You're Spending A Lot Of Time Outside This Summer

A "Beverage Buddee" can cover to keep your seltzers and sodas safe from the perils of other humans' germs and Nature (TM) like debris and uninvited bugs. This is also a great way to prevent spillage if you're putting your beverage on the ground or in a high-traffic area! A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. And if it's entirely too late for that, a delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness, so you don't spend half your trip itching your appendages. A travel-friendly SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a nonsticky, white cast–free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. And a set of sunscreen reminder stickers — these UV stickers have SPF recognition and will change colors to let you know both when your SPF is working, and then again when it's time to slather more sunscreen on. Each sticker is water-resistant and works for up to twelve hours. NOT TODAY, SUN!!! Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps — especially considering how costly competitive serums are! A set of spicy margarita instant cocktail tea bags — all the sophistication of tea and the 😜 of a cheeky cocktail, without the exorbitant bar price tags or the sugar crash. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. A handy as heck Burt's Bees sunburn soother you'll want to stock up on if you're a "just in case" kinda human — it's made with aloe and coconut oil to hydrate skin and gently relieve pain from the sun's unforgiving rays within just a few hours. A truly miraculous sand-free beach blanket that repels sand and dirt so easily that you'll wonder if someone cast a spell on it. Parents especially love this because babies and toddlers can lay on it without getting sand in their mouths, and it's ridiculously easy to repack without worrying about taking half the sand in the beach from with you. Oh, and it's also GINORMOUS. (And packs up super small!) And a reusable, family-friendly sand eraser to *instantly* remove sand from your skin with a quick swipe so you don't accidentally turn your unsuspecting car interiors into "Beach, Part Two." A delightfully affordable battery-operated patio umbrella light you can easily install without any tools, so you don't have to do wine and cheese in the darkness if the sun sets before your appetite does. A bag of FIRECRACKER! POPSICLE! FLAVORED!!! Liquid I.V. electrolyte drink mix, so you have extra incentive to hit your hydration goals on blazing hot trips *and* you can relive the glory of chasing down the ice cream truck as a kid. Reviewers are genuinely stunned by how much this tastes like the ~real thing~. Sol De Janeiro's new SPF 50 Rio Radiance Body Oil — turns out we're all so collectively OBSESSED with the cult-fave "sunshine" scent of their tightening Bum Bum Cream that they bottled it up for sun protection *and* a lil' bit of glamour. This body oil will not only protect you from the sun's rays, but has a subtle, delightful shimmer ✨ . A waterproof pouch to keep your phone and other "doesn't play well with water"–type gadgets safe. Not only does this keep it safe, but you can still use the touchscreen with it, meaning you can take underwater travel photos galore 🐠🐟🐡. A catch-and-release aquarium kit so you can get up close and personal with the wildlife before gently returning them back to their regularly scheduled water programming. Parents love this as an engaging, environmentally respectful way to teach kids about sea critters and ecosystems. A '90s-themed insulated lunchbox complete with a zipped front pocket and a shoulder strap so you can rock your lunch like it's the hottest accessory on the block. A set of handy fly-repellant table fans that are not only adorable, but will let you enjoy your outdoor picnics, barbecues, and patio meals without ever *once* having to bat a pesky fly away. This fancy Trader Joe's aged gruyere is NOT for you, my noisy little friend!! And an investment-worthy high-voltage outdoor bug zapper to stop uninvited guests from joining you during dinner on the patio — this gizmo instantly stops mosquitoes, gnats, flies, and moths in their tracks. A waterproof, sandproof, super lightweight JBL Flip 6 speaker so you can impress your friends not just with your excellent playlist curation skills, but the ridiculous sound quality that comes out of this tiny gizmo. It's so portable that you can easily tuck it into a tote bag on your way to a beach or pool hang, and waterproof that reviewers even keep it in the shower! A fully adjustable portable backyard mister that coils itself like a lil' snake so you can aim it wherever you please, whether you're wrapping it around a railing, a chair, or propping it up next to yourself on a blanket. It may be teensy, but it will cool the area off by 20 degrees! This is the only pet snake situation I will be endorsing this summer, thank you very much. A super popular Slammo game set you should only buy if you're prepared for HOURS worth of showdowns in the backyard at every party and family hang you throw from now until eternity. This compact, super portable net ball bouncing game has all the same energy as volleyball, but without taking up nearly as much space. A set of shatterproof solar-powered outdoor lights to add some whimsy to your backyard space without using up your electricity. Reviewers are especially impressed by how weatherproof these are, and how they continue to perform over time! A ~Magical Flame~ colorant you can use in your fireplace at home or in outdoor campfires to basically flex to everyone on Instagram that you are, in fact, a wizard now. A roll-up wide brim UPF 50 sun hat to protect your cheeks from the sun's rays *and* keep you looking effortlessly chic no matter how many days it's been since your last hair wash. This one is a real winner because of how absurdly packable it is, making it perfect for shoving into a tote bag on long days and a suitcase on vacation — and how affordable it is compared to $87+ versions from brands like Bloomingdale's, Wallaroo, and Cuyana. A waterproof disposable camera so you can have all the nostalgia of capturing vacation memories in the '90s and all the hijinks of doing it underwater. Reviewers especially love this as an option to keep their actual cameras safe! A portable Chill-O-Matic Instant Beverage Cooler, aka every finicky cold bevvy drinker's DREAM. This gadget can take a 12-ounce can of seltzer, soda, or beer at room temperature and make it ice cold in just one minute. A lot of people who complain that their fridge doesn't make drinks "cold enough" also swear by this for an extra icy kick. A mini sprinkler pool that will feel a little bit like cheating at life, because how can something so ridiculously easy to set up keep the kiddos entertained for so many hours?? Reviewers also love the letters and animals printed on the surface as a cute learning opportunity for the younger set. Plus Twister Splash, an updated version of everyone's favorite body-contorting game that'll shoot water at you unless you can cover the hole with your hands or feet. A truly multi-talented set of colorful cooling towels you can use to prevent yourself from overheating — all you have to do is wet these, and they get chilly to drape on your head or neck. Once the chill runs out, you can wet them again to get it back! A six-pack of ultra quiet mini cell phone fans so the whole squad can comfortably cool off when you're spending long days in stadiums, festivals, or just at that one dive bar you all love that seems to be allergic to the words "air conditioning." A color-changing LED flying disc to make it feel like you're tossing a lil' UFO back and forth, even in the daytime. Reviewers love how beautiful the colors are, and how durable the disc is despite all its glitz! A Lululemon-esque adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative that you won't lose, since it is literally attached to you. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry. And an adorable clear waterproof sunscreen bag to keep your various SPFs for easy access when you need to protect yourself from the sun's shenanigans, and to keep the rest of your stuff safe if one of your sunscreen bottles decides to go ~kaboom~. A beach towel clip you can attach to a beach chair to stop it from blowing away while you're off gallivanting in the ocean trying to make friends with a mermaid. Reviewers also love this for building blanket forts, holding down tablecloths, and hanging wet items like suits and towels at the end of a long beach day. A pair of popular quick-dry water shoes to keep your feet from burning or getting beaten up all summer — reviewers love these for everything from walking on rockier beaches to kayaking to washing their cars. They're flexible and comfy like a sock, but protective against nefarious objects like sharp rocks and stray Legos. A "sport-brella," which is an SPF 50+ maneuverable personal umbrella with a universal clamp that'll latch onto any chair you own. Boom, instant shade no matter where you've parked your human self, whether it's the porch, the beach, or the park. An affordable, Lululemon-esque longline sports bra just as comfy, supportive, and versatile as the real thing that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. And a pair of high-waisted running shorts with a comfy scrunch-elastic waistband reviewers also compare to the Lululemon version. These are lightweight, quick-dry, and come in so many adorable colors that your butt might just want them on rotation until laundry day. Case-Mate's iconic waterproof beach totes, which are, of course, ridiculously roomy and useful, but more importantly, RIDICULOUSLY cute. This is an "It" accessory of the beach if there ever were one. Get ready to be swimming in the ocean AND in compliments from strangers. Bonus — it even comes with a separate dry bag for your phone! A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop. A super portable inflatable beach pillow for anyone who wants to go into Princess Mode (TM) the instant they hit the sand — this is not only super soft and supportive, but is totally sandproof, wicks away water, and is designed so it won't blow away in the wind. A weatherproof outdoor Wi-Fi extender you can easily mount on a pole or wall so "work from home" becomes "work from the backyard with an ice-cold Diet Coke in hand." Being one with nature still counts even if you're scrolling Reddit. And an outdoor power strip stake designed to blend into the landscape, so you can plug in all your fun backyard tech for the summer without sacrificing the ~~aesthetic~~. This features a nine-foot-long cord and can power up to six things at a time, so it's no slouch! A pack of unscented SweatBlock wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating! A two-way "walkie-talkie" radio with a 16-mile radius, making it easy to go on summer hiking and camping trips without losing track of your fellow humans if one of you is like, "Oh, wow! A bird!!" (Guilty as charged.) Parents also swear by them for keeping in touch with kids too young for phones if they're out walking the dog or playing with friends! A color-changing heat reactive T-shirt for anyone who's physically in the modern day, but emotionally still living in a Hypercolor shirt in the '90s. These don't just change color in the sunshine, but in reaction to body heat, so you can put colorful handprints on yourself and make magic indoors, too. A dainty pickleball paddle set so even if you're the worst players on the court, you'll at least be the cutest. These come complete with a chic carrying bag and four balls! And last but certainly not least — a teensy undetectable laptop mouse jiggler you can slide into the USB to keep your computer active on Teams, Slack, and all those other various technological overlords that keep track of you so you can take some moments to yourself in the sunshine when you need it. ☀️😎

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

time3 days ago

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS -- If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

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