How S.F.'s Dolby Cinema helped ‘Jurassic World Rebirth' roar to $147 million opening

San Francisco Chronicle​

a day ago

The Fourth of July weekend was a roaring success for Dolby Cinemas.
The San Francisco-based Premium Large Format movie company, a division of Dolby Laboratories, reported on Monday, July 7 that it had its best-ever Independence Day weekend thanks to the box-office dominance of ' Jurassic World Rebirth.'
The seventh entry in the venerable dinosaur franchise played on all 167 domestic Dolby Cinema screens, pulling in $4.6 million over the three-day holiday weekend and nearly $8 million over the five days since the movie premiered on Wednesday, July 2, for the company, a Dolby Cinemas spokesperson told the Chronicle.
'The spectacular performance of 'Jurassic World Rebirth' at Dolby Cinema demonstrates that moviegoers continue to seek premium experiences for tentpole films,' said Jed Harmsen, Dolby's head of cinema and group entertainment, in a statement.
Dolby's previous July 4th weekend record came in 2019, when ' Spider-Man: Far From Home ' drew in $3 million over the traditional weekend.
'Jurassic World Rebirth' pulled in a North American total of $91.5 million over the traditional weekend and $147.3 million over its first five days.
Those figures highlight the fact that Dolby screenings, which feature Dolby Vision ultra-vivid picture quality and Dolby Atmos immersive sound, accounted for 5% of the films box office revenue while playing in just 1.8% of total screens. This translates to a per-screen average of about $47,000 for Dolby, surpassing other Premium Large Format experiences such as IMAX, 4DX and ScreenX.
Dolby has a partnership with AMC Theatres, with Dolby Cinema featured in several local venues including the AMC Metreon 16 in San Francisco.
Dolby was founded in London in 1965 by Bay Area-raised engineer Ray Dolby, who developed a revolutionary noise reduction system first used in Stanley Kubrick's 1971 masterpiece 'A Clockwork Orange.' Dolby, who died in 2013 at age 80, moved the company to San Francisco in 1976.