Huawei's Pura 80 series roll-out in Dubai is latest move in global smartphone push
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Three models – the Pura 80, Pura 80 Pro and Pura 80 Ultra – were unveiled at a launch event in Dubai, as Huawei showcased its commitment to the market dominated by Apple and Samsung Electronics even though its devices are not supported by popular apps such as Gmail or Google Maps.
The Pura 80 series, which debuted in mainland China last month and boasts improved photographic capabilities, marks Huawei's latest expansion into major overseas markets such as the Middle East, Southeast Asia and Europe, as the Chinese tech giant seeks to revive its international smartphone business amid US sanctions.
It was Huawei's second overseas smartphone launch so far this year, following the announcement of the
Mate XT , the world's first trifold
smartphone , in
Malaysia in February.
The company also launched the Pura 70 series last May and the Mate X6 series in December.
Andreas Zimmer, head of product at Huawei's consumer business group, presented the Pura 80 models in Dubai on Thursday. Photo: Handout
'The Pura series has always been the smartphones that had the biggest impact in the market,' Andreas Zimmer, head of product at Huawei's consumer business group, said at the event on Thursday.
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