Brothers turn side hustle into $100m empire
Now it is one of the world's fastest-growing luxury brands.
Australian brothers Omar and Zane Sabré's 'side hustle' has evolved into Maison de Sabré, a homegrown luxury leather house now standing shoulder to shoulder with the world's most elite fashion brands.
'We're literally just two guys that started just thinking that they could do something. And then really actually followed through and did it … it's phenomenal,' Omar said.
'We really wake up every morning and just sort of pinch ourselves and be like, this is insane, you know?'
Walking away from careers as dentists, the brothers credit their rise to an unwavering commitment to craftsmanship, from their very first meticulously designed phone case to today's collection of refined luxury bags.
'We were there to sort of shake luxury up and give it a new definition,' Omar said.
What started as a direct-to-consumer business has grown into a full-scale luxury house, now sold in over 150 countries and stocked by retailers such as Nordstrom, Saks Fifth Ave, and Bloomingdale's – with revenue set to surpass $100 million for the first time in 2025.
Launched during Zane's time at dental school, the brothers poured everything into their 'side hustle' and by the time Zane graduated, the brand had become their full-time focus.
'By the time I graduated, we made the decision to go full-time in the business and leave our dental careers behind us, which was back in between 2017 and 2018,' Zane said.
'From there, we only had one core product, which was this phone case, it was quite a meticulous phone case, we used … some of the best materials and the best craft.'
In just eight years, the duo has turned their vision into one of Australia's most prominent fashion exports, proudly redefining what Australian luxury looks like on the global stage.
'We're able to export Australian creativity onto the world stage and I think that's something that's been really rare,' Omar said.
'It's something that we really take a lot of pride in … because when people hear about Australian leather goods, it's typically the first time they've ever heard that phrase.'
The bond between the brothers has been a quiet superpower behind the business – helping them scale fast without losing the trust, chemistry, and aligned purpose that comes from family.
For Zane, working with his brother is the 'best thing in the world'.
'There is nobody else you typically really want to do it with other than your own blood, someone you've grown up with and have been joined at the hip ever since you were kids,
'On paper, it makes the most sense; in reality, it makes even more sense.'
Described as a quiet luxury 'disrupter', Maison de Sabré is set to become the first Australian brand to launch a multi-venue retail activation across Saint Tropez, Mallorca, and Cannes, a space long reserved for heritage fashion houses.
'I think we're on to something truly special,' Zane said.
'We're excited to represent a brand from Australia as two guys that really knew nothing about business or entrepreneurship or luxury or fashion eight, nine years ago, now being able to sit alongside some of the best in the world.'
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