Jollibee Continues Stellar Growth Across Southeast Asia, Strengthens Leadership in Key Markets
The brand opened 51 new stores in the region in 2024, including its 200th store in Vietnam, which reflects Jollibee's commitment to bringing the joy of eating to the region's most dynamic quick-service restaurant (QSR) markets.
'We are grateful for our consumers' love for Jollibee, which reflects the strength of our flagship brand and the appeal of our offerings in different markets,' said Ernesto Tanmantiong, Global President and Chief Executive Officer of the Jollibee Group. 'Our continued strong growth across our international markets, particularly Southeast Asia, is a testament to the hard work of our team and commitment to our 5-year strategy of tripling attributable net income.'
Winning with Local Love, Taste, and Innovation
The brand's continuous effort to build relevance and resonance with local customers has resulted in strong local patronage across all Southeast Asian markets. In Vietnam, for example, where Jollibee now operates over 200 stores, nearly all customers are Vietnamese. In Brunei, Jollibee has established a leading position as the market leader in the QSR category, with virtually all customers also being local Bruneians. The brand is also experiencing strong community patronage in Singapore and Malaysia, where the majority of its consumers are locals.
Another key driver of Jollibee's success in the region is the taste superiority of its products, especially the brand's world-famous Chickenjoy fried chicken—recognized by global platforms such as USA Today as the 'Best Fried Chicken' and lauded by renowned publications including Eater.com, Yahoo!, and South China Morning Post. The brand's Spicy Chickenjoy is also continuing to make waves, with many local consumers in Singapore and Malaysia praising its uniquely spicy kick compared to the competition.
Beyond its fan-favorite bestsellers, Jollibee's success has also been fueled by its ability to introduce locally resonant menu innovations, including Chili Chicken in Vietnam and the Spicy Spaghetti in Malaysia, which have been well-received by local consumers.
'Our commitment to delivering superior taste has fueled our growth in Southeast Asia, and we're grateful to have passionate franchisees and partners who share in this mission,' shared Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia. 'We are excited to strengthen these relationships, while also seeking new franchisees for new markets as we bring the joy of superior taste to more customers around the world.'
Accelerating Expansion in Southeast Asia
Riding on this momentum, Jollibee will continue its store network expansion across Southeast Asia, contributing to the global food company's mid-term goal of tripling its business in five years.
This ongoing expansion reinforces Southeast Asia's critical role in Jollibee Group's global growth strategy, as the company continues its commitment to spreading joy through superior taste through global expansion, combining strong brand equity, product excellence, and operational agility.
For more information on Jollibee Group, visit Jollibee Group's official website.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
29 minutes ago
- The Star
Chinese firms urged to deepen Asean roots as US cracks down on transshipments
Beijing should encourage its firms to deepen integration with Southeast Asian economies instead of using the region as a transshipment route to the US, according to a senior regional economist – as Washington threatens the export-reliant region with high tariffs. Transshipments drew attention earlier this month after the US announced tariffs on imports from Vietnam and 23 other trading partners. US President Donald Trump warned that imports diverted through Vietnam would face a 40 per cent tariff – double the 20 per cent levy on goods made in the Southeast Asian nation. 'Of course, [Southeast Asian authorities] would check the country of origin for products,' said Dong He, chief economist at the Singapore-based Asean+3 Macroeconomic Research Office (AMRO), on Tuesday, adding that some already have agreements with the US to do so. Chinese officials should also 'encourage their firms to become more deeply ingrained or integrated with local economies' in the Association of Southeast Asian Nations (Asean), He said. While the Chinese government seeks to protect its exports, businesses should have the autonomy to make long-term decisions about their role in local economies, which would also protect them from unpredictable tariff rates, he added. Imports from China face an average tariff rate of 42 per cent, according to Morgan Stanley estimates, while other Asian countries face rates of 25 to 40 per cent starting August 1. Since the US launched a trade war against China in 2018, Beijing has stepped up trade and investment with Asean countries. The goods trade between China and the bloc reached US$982.34 billion last year, up 7.8 per cent from 2023, customs data showed – consolidating the bloc as China's top trade partner. Vietnam, in particular, has drawn attention due to an influx of Chinese investment in its factories since Trump's first term – though it remains unclear exactly how Trump's transshipment clause will work in practice. Before Trump took office in January, officials in Malaysia and Thailand said they would not permit transshipments to the US. On Tuesday, the White House announced it had agreed a trade deal with Indonesia that would see the US reduce its proposed tariff rate to 19 per cent in return for Indonesia eliminating tariff barriers on a 'full range' of US industrial and food products. A similar deal has also been struck with the Philippines. Meanwhile, Trump said on his Truth Social account that his government had reached a separate deal with Japan to cut US tariffs to 15 per cent in exchange for Japan opening its market to more American products and investing US$550 billion in the US. Some Asian countries are also eyeing China's yuan currency as a partial 'backup' to the US dollar in case the dollar underperforms or becomes unreliable, as 'low' yuan interest rates could enhance its role as an 'important funding currency', He said. China has made progress in addressing 'legacy issues' in its economy this year, including property market woes and local government debt, the economist said. That headway gives it more space to develop sectors such as 'advanced services', he added. On Wednesday, AMRO's Regional Economic Outlook forecast China's growth at 4.5 per cent for this year and 4.1 per cent for 2026 – lower than April predictions of 4.8 per cent and 4.7 per cent, respectively. The Asian Development Bank, however, on Wednesday held China's 2025 growth forecast at 4.7 per cent and its forecast for next year at 4.3 per cent, unchanged from April projections. AMRO said the Asean+3 region – Southeast Asia plus China, Japan and South Korea – was projected to grow by 3.8 per cent in 2025 and 3.6 per cent in 2026, down from earlier forecasts of 4.2 per cent and 4.1 per cent, partly due to 'evolving US tariff measures'. - SOUTH CHINA MORNING POST
The Sun
29 minutes ago
- The Sun
PRCA Thailand Conference 2025 to Explore 'AI: Truth, Trust and Thailand'
BANGKOK, THAILAND - Media OutReach Newswire - 24 July 2025 - As artificial intelligence redefines how stories are told, trust is built, and reputations are managed, PRCA Thailand is calling on communicators, business leaders, and curious minds to join a first-of-its-kind national conversation. The inaugural PRCA Thailand Conference will take place on 6th August 2025 at SCBx NEXT Tech, Siam Paragon, under the theme 'AI: Truth, Trust and Thailand.' This bilingual, half-day event offers a rare opportunity to hear from Thailand's top PR, tech, and business leaders as they unpack what AI means for the future of communication. From deepfakes and data ethics to real-world PR case studies and insights into Thai public opinion, the conference will equip attendees with fresh perspectives, practical tools, and expert guidance for navigating the AI era with clarity and integrity. At the heart of the programme is the launch of a new PRCA APAC x YouGov study, revealing how AI is already influencing trust, media, and behaviour in Thailand. The findings will be presented by Wiwat (Alee) Khamsawai and Krishkanok (Kayla) Nima of Vero. Following this, a special fireside chat will feature Media OutReach Newswire, Founder and CEO Jennifer Kok and Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR. As the event's Gold Sponsor, Media OutReach Newswire will lead the discussion titled 'Viva La Press Release! Old Format, New Tech.' This dynamic session will explore how digital transformation is breathing new life into the traditional press release, expanding its reach, deepening its impact, and redefining its role in today's AI-powered communications landscape. Speaker Narongyod Mahittivanicha, Founder of TWF Agency and Vice President of the Artificial Intelligence Association of Thailand, will explore how AI is transforming PR strategy at every level, from content to crisis management. Dynamic panel sessions will follow, featuring leaders from Xponential Co, Microsoft Thailand, SCBx, and Predictive, with moderation by respected industry voices including Edelman Thailand's Vorasit Turongsomboon and digital creator Tossapol Leongsuppon. Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR, commented: 'This conference comes at a pivotal moment for the communications industry in Thailand. AI is rapidly influencing how people perceive truth, build trust, and engage with information. Through data, discussion, and thought leadership, this event will help PR professionals, decision-makers and those on the front lines of communications, in all its forms, to better understand and respond to these shifts.' Conference Details: --> Date: 6 August 2025 --> Time: 1:30 PM to 5:30 PM --> Venue: SCBx NEXT Tech, Siam Paragon, Bangkok The PRCA Thailand Conference 2025 highlights PRCA Thailand's commitment to promoting ethical, innovative, and locally relevant communications practices in Thailand, as well as fostering dialogue on emerging technologies that are shaping the future of the industry. For more information and tickets, visit: About PRCA The Public Relations and Communications Association (PRCA) is the world's largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide, and we are a global advocate for excellence in public relations. PRCA APAC was founded in 2018 to further our growth across the APAC region. Our mission is to create a more professional, ethical and prosperous PR industry. PRCA Thailand is building a community for PR and communications pros to level up. Through expert training and exclusive events, it helps boost skills and deliver real results. By connecting professionals and raising industry standards, PRCA Thailand is shaping the future of communications. It fuels collaboration and ensures PR's voice is heard loud and clear across Thailand's economy.
The Sun
an hour ago
- The Sun
The agency representing artists with disabilities, HERALBONY, wins a Gold Lion at Cannes ahead of creative industry giants.
PARIS, FRANCE - Media OutReach Newswire - 24 July 2025 - HERALBONY is proud to announce that it has been awarded the Gold Lion in the 'Glass: The Lion for Change' category at the Cannes Lions 2025, the largest gathering of the creative communications industry. The agency representing artists with disabilities HERALBONY is a creative company that works with artists with disabilities. We craft unique brand experiences through art and storytelling, bringing inclusivity into business. By showcasing their unique expressions and sharing their narratives, we aim to change perceptions of disability and build a society where every 'difference' is valued. Managing a collection of over 2,000 artworks by neurodiverse artists, we ensure fair royalties and foster a sustainable business model. Our in-house brand, HERALBONY, produces high-quality products infused with artistry and craftsmanship. Additionally, we collaborate with companies to co-create inclusive experiences and creative projects. We also organize the HERALBONY Art Prize, an international award recognizing outstanding artists with disabilities. In July 2024, we established HERALBONY EUROPE in Paris—our first overseas subsidiary—to further expand our vision on a global scale. Jury President's Comments from KR Liu (Global Head of Product Innovation & Marketing Partnerships for Platforms and Devices, Google) 'Glass: The Lion for Change' was established to celebrate campaigns that challenge gender inequality and stereotypes and drive societal and cultural change. This year, the scope of evaluation was expanded beyond gender to include disability, race, sexuality, and social inequality. Additionally, sustained, long-term impact was introduced as a new evaluation criterion, raising the standards even further. Through the judging process, I learned about HERALBONY for the first time. As I deepened my understanding of the project, I was deeply moved by how HERALBONY creates opportunities for people with disabilities to thrive as artists and creators. We were also highly impressed by HERALBONY's collaborative work with companies to create significant social impact. Instead of merely growing its own brand, HERALBONY ventured into co-creation with other organizations—a remarkable move that allows for broader and more meaningful societal transformation. I truly hope HERALBONY continues this initiative moving forward. For more information, please click here.
