‘The Traitors' Are Coming to Bulgaria
Watch out, Bulgarian faithfuls, and get a roundtable — The Traitors are coming! All3Media International on Tuesday revealed that a local format version of the hit cloak-and-dagger format has been commissioned in the country for the first time.
Produced by bTV, the new version is set to premiere this fall on the Bulgarian private national television channel, which is part of the bTV Media Group.
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The Bulgarian adaptation of The Traitors will become the sixth local version of the TV phenomenon in Eastern Europe, joining Romania, the Czech Republic, Croatia, Hungary and Ukraine.
'Bringing The Traitors to Bulgarian audiences marks a significant step in our mission to deliver bold, premium entertainment,' said Ralf Bartoleit, CEO of bTV Media Group. 'It's been fantastic to partner with All3Media International on this globally acclaimed format, which aligns perfectly with bTV's strategy to innovate and engage viewers with powerful storytelling and high production value. We're proud to be the home of such a dynamic and gripping show and look forward to introducing it to our viewers.'
Since its launch in the Netherlands on RTL 4 in 2021, the format has shown its international appeal, with more than 30 territories commissioning local format versions so far, in addition to numerous returning seasons and companion shows.
The adaptations of the ratings hit around the world include the U.S. version for NBCUniversal's streaming service Peacock and the BBC version in the U.K.
Created in the Netherlands by IDTV, an All3Media company, The Traitors (Dutch title: De Verraders) was developed with POSVIDEO, in cooperation with RTL Creative Unit. All3Media last year sold to RedBird IMI, led by Jeff Zucker.
Said Gabriel Andrews, All3Media sales executive for the Balkans, Greece, Turkey, CIS: 'We are very pleased to be partnering with bTV to bring The Traitors to Bulgaria. I have every confidence audiences will find themselves thoroughly addicted when the new series launches.'
Meanwhile, Fox Entertainment Global also unveiled a raft of content sales across Central and Eastern Europe.
HRT Croatia secured rights to two star-driven factual titles, namely Yellowstone to Yosemite With Kevin Costner and Martin Scorsese Presents: The Saints. In the Czech Republic, FTV Prima acquired 'a broad package of films, marking a key partnership in one of the region's most competitive broadcast markets,' the company added. Regional SVOD platform Pickbox Now and channel Pickbox TV acquired a pan-regional package of films, as well as drama The Chicken Sisters, starring Schuyler Fisk (Sam & Kate, Orange County), Genevieve Angelson (The Handmaid's Tale, Good Girls Revolt), Lea Thompson (Back to the Future, Switched at Birth) and Wendie Malick (Young Sheldon, Shrinking, Just Shoot Me!). Plus, Poland's Media4fun has renewed a multi-title content package. Said Prentiss Fraser, president of Fox Entertainment Global: 'It's a very important market for our business, and we're thrilled to support these platforms and channels as they continue to grow their audiences locally.'
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