Samsung strengthens 2025 TV range with QLED advancements
The launch strengthens Samsung's positioning in the high-end display market and highlights the company's continued leadership in QLED technology.
Topping the range is the Neo QLED 8K QN990F, featuring Samsung's most advanced display innovations to date.
This model incorporates the new NQ8 AI Gen3 Processor, 8K AI Upscaling Pro, and Vision AI - all designed to autonomously optimise picture and sound quality. Also debuting is the first 8K Wireless One Connect Box, enabling clutter-free installation with wireless signal transmission up to 10 metres.
"While outstanding picture quality and immersive sound remain essential, today's Kiwi consumers are looking for much more when choosing a TV," Tura Gim, Group Head of TV & Digital Appliances, Samsung New Zealand, said.
"Features like seamless access to a wide range of apps, enhanced connectivity, and user-friendly design have become increasingly important. Samsung's Vision AI brings all of these elements together, offering intelligent, adaptive capabilities that redefine what a TV can do - delivering a more personalised and autonomous experience with every use."
The QN990F is joined by the QN900F, both offering 33 million pixels, Dolby Atmos audio, and Pantone-validated visuals with Samsung's glare-free technology.
The QN900F features a near-flush metal frame, catering to high-end customers seeking seamless integration into modern living spaces.
At the core of Samsung's display innovation is its proprietary QLED technology, developed over more than a decade. Quantum Dot LED (QLED) technology delivers exceptional colour accuracy, brightness, and contrast—making it an ideal choice for premium displays used in gaming, film, and high dynamic range (HDR) content.
"Samsung continues to set the standard for performance and reliability in the premium TV market," said Mr Gim.
"By applying our most advanced quantum dot innovations, the 2025 Neo QLED 8K and 4K ranges deliver an experience that is not only visually stunning but highly intelligent and responsive to the way users watch and interact with content."
This year's Neo QLED 4K line-up also sees notable performance enhancements.
The flagship QN90F, available up to 98 inches, introduces the NQ4 AI Gen3 Processor for improved upscaling, visual clarity and adaptive sound.
The QN80F's 100-inch model and the QN90F's 98-inch model include AI-driven Supersize Picture Enhancer, ensuring crisp detail is maintained across larger screens - an increasingly important factor for premium consumers investing in home cinema setups.
Samsung's Motion Xcelerator technology, now up to 240Hz on select models, targets demanding gamers and sports fans, while Neo Quantum HDR+ and Quantum Matrix Mini LEDs ensure high contrast and dynamic range in dark and bright scenes alike.
Samsung's QLED evolution also extends to its lifestyle range. The Frame Pro, a newly upgraded version of the popular art-focused TV, brings Neo QLED 4K technology and the NQ4 AI Gen3 Processor to a model known for its aesthetic versatility.
It's the first art TV to offer wireless 4K transmission and is Pantone ArtfulColour validated for realistic art reproduction. A 144Hz refresh rate and Motion and Brightness Sensors combine performance with energy efficiency and ambient adaptability.
The entire 2025 Neo QLED and QLED TV range now offers access to Samsung's Art Store, previously limited to The Frame series, transforming even flagship models into digital galleries.
Generative Wallpaper, powered by Vision AI, allows viewers to create customised visuals based on their tastes - bridging technology and personal expression.
For those prioritising security in their connected homes, all 2025 models are protected by Samsung Knox, the company's enterprise-grade security platform. With every new SmartThings-compatible device connected, Knox protection expands, helping users create a secure and integrated smart home environment centred around their TV.
As part of its long-standing quantum dot development, Samsung has continued to refine its materials and display architecture.
Since introducing the world's first cadmium-free quantum dot displays in 2015, the company has invested heavily in research, resulting in over 150 patents and key breakthroughs including blue self-emitting QLEDs - historically the most difficult to manufacture.
"Samsung's distinctive quantum dot technology has once again overcome technical barriers," Dr Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology, said in an earlier company statement regarding quantum dot innovation.
"These discoveries are helping us redefine picture quality and display longevity for the premium market."
With the 2025 range now available from leading retailers, Samsung is aiming to solidify its status as the global leader in premium televisions.
For technology enthusiasts, gamers, and cinephiles alike, Samsung's new QLED line-up is designed to deliver cutting-edge performance, intelligent features, and sleek design - which meets expectations of premium users. As the global leader in TV innovation and the driving force behind QLED technology, Samsung continues to set the benchmark for picture quality and viewing experience.
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The entire 2025 Neo QLED and QLED TV range now offers access to Samsung's Art Store, previously limited to The Frame series, transforming even flagship models into digital galleries. Generative Wallpaper, powered by Vision AI, allows viewers to create customised visuals based on their tastes - bridging technology and personal expression. For those prioritising security in their connected homes, all 2025 models are protected by Samsung Knox, the company's enterprise-grade security platform. With every new SmartThings-compatible device connected, Knox protection expands, helping users create a secure and integrated smart home environment centred around their TV. As part of its long-standing quantum dot development, Samsung has continued to refine its materials and display architecture. 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As the global leader in TV innovation and the driving force behind QLED technology, Samsung continues to set the benchmark for picture quality and viewing experience.
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