Exclusive: Niural lands $31M to streamline global payroll
Niural, a global payroll and finance operations startup, has raised $31 million in Series A funding, CEO Nami Baral tells Axios exclusively.
Why it matters: Over half of all global companies experience payroll-processing errors at least once per quarter, per Deloitte.
How it works: Niural operates a full-stack global professional employer organization (PEO) that automates payroll, benefits, vendor payments, and compliance in over 150 countries.
The platform is powered by Emma, an AI agent that provides guidance and can also execute payroll and HR actions on behalf of users.
Emma, Baral says, "doesn't just surface help‑desk articles; it actually completes the payroll and HR actions for you."
With that automation, she says Niural can cut HR costs by up to 50% while saving clients over 60 hours of manual work each month.
Between the lines: In addition to payroll, Niural offers services like accounts receivable, accounts payable and cash flow reporting, which reduces the need for managing multiple vendors.
Customers initially come to Niural to manage payroll, but Baral says most adopt three to six other tools once they see the platform.
"We saw a gap in how companies managed money outflows — payroll, benefits, vendor payments. That's where we start, but we aim to be the system of intelligence for the entire CFO suite," Baral says.
By the numbers: Niural claims it has grown ARR 7x in the past year and reduced payroll errors for its customers by 90%.
The big picture: The global payroll market is becoming crowded with players like Rippling, Deel, Remote and others expanding internationally.
But Baral says most PEOs rely on third-party software to manage large parts of their operations. Niural, by contrast, spent multiple years building its payroll stack from scratch.
"Ninety percent of U.S. PEOs still run on the same third-party system — Prism HR. Its infrastructure hasn't changed in decades. We knew we had to own the stack to innovate," she says.
Zoom in: Marathon Management Partners led the round, which included participation from M13, Inspired Capital, Newform Capital, and others.
Marathon's Gokul Rajaram, a board member at Coinbase, The Trade Desk, and Pinterest, is joining Niural's board as part of the deal.
Niural previously raised $10 million in seed funding.
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