
Jordan Tourism new campaign showcases historical getaways
This first journey in the series showcases how to capture the essence of Jordan's compelling attractions, from ancient civilisational sites to its green pastures. The key to Jordan's captivated visitors is knowing where to go and when to explore.
Day one of the campaign demonstrates how to capture the essence of Jordan's compelling attractions in just three days. Visitors can explore Amman's hidden departments, such as the Citadel, which offers sweeping views and takes visitors through the heart of the great empires that shaped the world order. In the afternoon, the historic downtown offers surprises around every corner, including artisan coffee roasters, street vendors preparing falafel, galleries showcasing contemporary Arab art, and restaurants serving Levantine cuisine in century-old villas.
Day two is Petra's quiet moments, where visitors can enjoy sublime, surreal, and spiritual experiences. The journey begins with the famous Treasury, which offers a vast archaeological site with hidden tombs and viewpoints. The village of Umm Sayhoun offers an authentic lunch where families serve traditional mansaf in humble surroundings, while the Monastery, Petra's largest monument, offers mesmerising views and the satisfaction of discovering what lies beyond the words in your guidebook.
Day three brings a delightful shift in scenery as you explore Jordan's verdant north, starting from Jerash, rich in ancient Greco-Roman and Oriental influences and lush greenery. Experience magic walking down the Colonnaded Street, which has guided travelers for two millennia, and attend the Jerash Festival during summer. By midday, head to Ajloun, where the landscape transforms into olive groves and woodland, offering panoramic views and the surrounding forest reserve. Hiking along the Soap House Trail and watching women craft olive soap using centuries-old methods at the Orjan village are also opportunities to enjoy nature in its pristine setting. -TradeArabia News Service
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