Hyatt announces Unscripted by Hyatt, a new upscale Collection brand
CHICAGO – Hyatt Hotels Corporation announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. Designed for travelers who value the essentials and prefer spontaneity over structure, Unscripted by Hyatt hotels will bring to life a flexible, collection-style approach where each property reflects its own identity and local flavor yet remains unmistakably Hyatt in quality and care.
Positioned in the upscale segment, the Unscripted by Hyatt brand fills a key white space in Hyatt's portfolio and is designed to unlock growth through adaptive reuse and conversion-friendly opportunities. With over 40 hotels globally in active discussions to join the brand, the Unscripted by Hyatt brand offers independent properties and small portfolios a light-touch operating model and flexible brand standards – empowering owners to maintain their unique identity and positioning while benefiting from Hyatt's global scale, including the award-winning World of Hyatt loyalty program, now more than 56 million members strong.
'The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,' said Dan Hansen, Head of Americas Development, Hyatt. 'By joining the growing World of Hyatt loyalty program, owners benefit from our powerful network where an innovative new brand like Unscripted by Hyatt widens our guest and customer reach and strengthens the value of the whole Hyatt system.'
Hyatt's focus on its Essentials portfolio is part of its insights-led evolution to deepen and enrich experiences for guests and owners within five distinct brand portfolios. As Hyatt scales its select service offerings within its Essentials portfolio, it is simultaneously expanding its Lifestyle and Luxury portfolios to grow in more markets, with more members, for more stay occasions.
Hyatt 's Lifestyle portfolio grows room count by more than 11% as of the end of first quarter 2025 compared to the same period last year
Hyatt's Lifestyle portfolio continues to set the standard for immersive, design-driven hospitality. Known for bold design, vibrant dining, and unique cultural programming, the Lifestyle portfolio added more than 30 new properties and 3,500 rooms between the first quarter of 2024 and first quarter of 2025, including exciting openings and the acquisition of Standard International's brands.
The Standard, The StandardX and Bunkhouse Hotels are generating strong demand from guests, group customers, and owners alike as Hyatt increases its lifestyle offerings. Additionally, World of Hyatt members can now earn and redeem points at most The Standard and The StandardX hotels, including locations like New York, Ibiza, London, and Bangkok – bringing even more global lifestyle experiences into the program.
The recent formation of Hyatt's Lifestyle Group, led by Amar Lalvani, President & Creative Director, is focused on enhancing Hyatt's leading position in the lifestyle segment. The Lifestyle portfolio has a number of exciting openings ahead, with Andaz Nagoya recently signed and coming at a to-be-announced date, as well as the following hotels set to open through 2026:
Thompson Miami Beach (expected to open in Q3 2025) is located just steps from the beach and the famed Lincoln Road shopping scene. With 147 stylish rooms, Thompson Miami Beach will offer a chic interior and suites by internationally acclaimed designer Gulla Jónsdóttir.
(expected to open in Q3 2025) is located just steps from the beach and the famed Lincoln Road shopping scene. With 147 stylish rooms, Thompson Miami Beach will offer a chic interior and suites by internationally acclaimed designer Gulla Jónsdóttir. Thompson Shanghai Expo (expected to open in November 2025) will debut the Thompson brand in Asia Pacific and is inspired by Shanghai's industrial legacy and cosmopolitan energy. This urban retreat will celebrate contemporary design, curated art, and innovative gastronomy – a true reflection of the city's vibrant spirit.
(expected to open in November 2025) will debut the Thompson brand in Asia Pacific and is inspired by Shanghai's industrial legacy and cosmopolitan energy. This urban retreat will celebrate contemporary design, curated art, and innovative gastronomy – a true reflection of the city's vibrant spirit. Andaz Lisbon (expected to open in Q4 2025), located in the Baixa district, will span five buildings – including the former Banco Português de Investimento – with 232 rooms, a rooftop, and bold design rooted in local culture.
(expected to open in Q4 2025), located in the Baixa district, will span five buildings – including the former Banco Português de Investimento – with 232 rooms, a rooftop, and bold design rooted in local culture. Andaz Turks & Caicos at Grace Bay (expected to open in early 2026) will mark the first Hyatt hotel on the islands of Turks & Caicos and the first Andaz hotel in the Caribbean. The 5.5+ acre resort will offer three restaurants and bars, a spa, kids club, an indoor fitness center and recreational water sports.
(expected to open in early 2026) will mark the first hotel on the islands of Turks & Caicos and the first Andaz hotel in the Caribbean. The 5.5+ acre resort will offer three restaurants and bars, a spa, kids club, an indoor fitness center and recreational water sports. Andaz Gold Coast (expected to open in 2026) will be the first Andaz hotel in Australia. Part of the world-class integrated development on Broadbeach Island, Queensland, the property will offer easy access to sandy beaches, rainforests, and a myriad of dining and entertainment options.
(expected to open in 2026) will be the first Andaz hotel in Australia. Part of the world-class integrated development on Broadbeach Island, Queensland, the property will offer easy access to sandy beaches, rainforests, and a myriad of dining and entertainment options. The Standard, Lisbon (expected to open in 2026) will open in the former Santa Clara Palace with 197 rooms, rooftop views, dining venues, and 32 branded residences, blending heritage, design, and prime city location.
(expected to open in 2026) will open in the former Santa Clara Palace with 197 rooms, rooftop views, dining venues, and 32 branded residences, blending heritage, design, and prime city location. Thompson Seville (expected to open in 2026) will debut in Spain's fourth-largest city, channeling its vibrant creative energy. Its 101 rooms, rooftop pool, dining, and co-working spaces will be set within a culturally rich location.
(expected to open in 2026) will debut in Spain's fourth-largest city, channeling its vibrant creative energy. Its 101 rooms, rooftop pool, dining, and co-working spaces will be set within a culturally rich location. Andaz Shanghai ITC (expected to open in Q1 2026) will be situated in Xujiahui in Central Shanghai, offering global travelers inspiring and unique experiences in the vibrant city of Shanghai through the brand's distinct expressions of local culture and focus on elevated sensory experiences.
(expected to open in Q1 2026) will be situated in Xujiahui in Central Shanghai, offering global travelers inspiring and unique experiences in the vibrant city of Shanghai through the brand's distinct expressions of local culture and focus on elevated sensory experiences. The Standard, Mexico City (expected to open in 2026) is anticipated to open in time for one of soccer's biggest events, and will be set in Tabacalera, a historic neighborhood undergoing significant transformation due to its distinct art, culture and gastronomy.
Luxury offerings continue strong momentum driven by demand for experiences and branded residences
Hyatt's growing Luxury portfolio invites guests to experience a curated assortment of brands that span cultural immersion, transformational wellbeing, residential modern elegance, and more. With brands like Park Hyatt which combines sophistication with understated luxury, the culturally rich and environmentally conscious Alila, and the compilation of independent, one-of-a-kind luxury hotels in The Unbound Collection by Hyatt, Hyatt's Luxury portfolio continues to see strong, sustained demand from guests and owners alike.
At the end of the first quarter of 2025 compared to the same period last year, the number of rooms in the Luxury portfolio has grown by more than 5%. This momentum continues with upcoming and exciting planned openings for the portfolio through 2026 including:
Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences (expected to open in summer 2025) will introduce the Park Hyatt brand to Mexico with a 59,000-square-foot wellness complex and 163 guestrooms and suites across two miles of coastline in the exclusive Cabo del Sol enclave.
(expected to open in summer 2025) will introduce the Park brand to Mexico with a 59,000-square-foot wellness complex and 163 guestrooms and suites across two miles of coastline in the exclusive Cabo del Sol enclave. Park Hyatt Kuala Lumpur (expected to open in August 2025) will occupy the top floors of Merdeka 118, the tallest skyscraper in Asia Pacific, and be the first Park Hyatt property in Malaysia, overlooking Stadium Merdeka, Malaysia's national treasure and a UNESCO heritage site.
(expected to open in August 2025) will occupy the top floors of Merdeka 118, the tallest skyscraper in Asia Pacific, and be the first Park property in Malaysia, overlooking Stadium Merdeka, Malaysia's national treasure and a UNESCO heritage site. Alila Mayakoba (expected to resume operations in 2025 after rebranding from Andaz Mayakoba) will mark the debut of the Alila brand in Latin America and the Caribbean, offering a wellbeing sanctuary with a collection of 118 guestrooms and 64 suites and Spa Alila offering holistic wellness experiences deeply connected to local culture and sustainability.
(expected to resume operations in 2025 after rebranding from Andaz Mayakoba) will mark the debut of the Alila brand in Latin America and the Caribbean, offering a wellbeing sanctuary with a collection of 118 guestrooms and 64 suites and Spa Alila offering holistic wellness experiences deeply connected to local culture and sustainability. Park Hyatt Johannesburg (expected to open in Q3 2025) will offer 31 rooms of pure understated luxury, serving as a refined retreat in the vibrant Rosebank district – a cultural and commercial hub in the heart of the city.
(expected to open in Q3 2025) will offer 31 rooms of pure understated luxury, serving as a refined retreat in the vibrant Rosebank district – a cultural and commercial hub in the heart of the city. Miraval The Red Sea (expected to open in Q4 2025), the Miraval brand's first resort outside the U.S. and designed around immersive, personalized wellness programming, will open on Shura Island with 180 rooms and suites.
(expected to open in Q4 2025), the Miraval brand's first resort outside the U.S. and designed around immersive, personalized wellness programming, will open on Shura Island with 180 rooms and suites. The Barai (part of The Unbound Collection by Hyatt ) (expected to open in July 2026) will debut The Unbound Collection by Hyatt in Thailand. Set in the coastal city of Hua Hin, the resort will embody elevated wellness experiences where architecture meets the elements of nature, wind, water, fire and earth, inspired by Khmer spiritual design.
(part of The Unbound Collection by ) (expected to open in July 2026) will debut The Unbound Collection by in Thailand. Set in the coastal city of Hua Hin, the resort will embody elevated wellness experiences where architecture meets the elements of nature, wind, water, fire and earth, inspired by Khmer spiritual design. Park Hyatt Mexico City Hotel & Residences (expected to open in 2026) will feature 155 guestrooms and will be located on the upscale Campos Elíseos Street overlooking Mexico City's iconic Chapultepec Park.
(expected to open in 2026) will feature 155 guestrooms and will be located on the upscale Campos Elíseos Street overlooking Mexico City's iconic Chapultepec Park. Park
Hyatt Cancun (expected to open in 2026) will offer beachfront access, immersive and rare culinary, bar and lounge experiences, and world-renowned architecture and design.
As an extension of Hyatt's luxury growth, Hyatt is also seeing increasing demand for its branded residences – one of the fastest growing segments of luxury real estate globally. Hyatt's growing branded residential portfolio includes brands like Park Hyatt, Thompson Hotels, Andaz, The Standard, Miraval, and more.
'Born from Hyatt's luxury expertise, Hyatt's branded residential portfolio offers extraordinary living experiences with Hyatt's globally renowned brands in the world's most desirable destinations,' said Tina Necrason, Global Head of Branded Residential, Hyatt. 'Each residence reflects the brand's unique identity – reimagined for private ownership where hotel-inspired living meets every-day needs and desires.'
With more than 50 branded residential projects open or in its pipeline around the world, Hyatt's rich legacy in luxury enables the company to redefine residential living excellence. Upcoming openings include Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences, plans for five Thompson Hotels Residences to debut in Mexico in locations like Cancun, Puerto Vallarta, and Mexico City, along with the recently opened The Standard Residences in Lisbon and other upcoming openings in Miami and Asia.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Travel Daily News
7 days ago
- Travel Daily News
Sonesta executes 31 franchise agreements in H1 2025
Sonesta adds 31 new franchise deals and opens 10 hotels in H1 2025, reinforcing its strategic growth and global brand expansion. NEWTON, MA – Sonesta International Hotels (Sonesta), the 8th largest hotel company in the US, announced the execution of 31 new franchise agreements during the first half of 2025 as well as 10 openings that showcase Sonesta's global expansion and continued growth strategy. 'The continued growth in the first half of 2025, with 31 new franchise agreements, highlights Sonesta's sustained momentum and our attractive value proposition for owners,' said Keith Pierce, Sonesta's EVP and President of Franchise & Development. 'We're seeing continued demand across our diverse portfolio, which speaks to our ability to meet the needs of various markets and strengthens our existing owner relationships.' Sonesta's ongoing franchise expansion, in spite of the macroeconomic and political headwinds that started the year, highlights its success in growing its footprint. This growth is bolstered by its fast, friendly, and flexible model, which especially appeals to hotel owners during times of uncertainty. 'Our tailored brand offerings and flexible standards are clearly resonating with developers looking for strategic growth,' said Brian Quinn, Sonesta's Chief Development Officer. 'These 31 new agreements, spanning our distinct brands, along with the 10 recent openings, demonstrate our continued commitment to providing solutions that drive success for our franchisees and expand Sonesta's footprint in key locations.' Sonesta had 10 new hotels add nearly 1000 new rooms to the portfolio in the first six months of 2025. They include (in order of opening): Sonesta Essential Baton Rouge – Baton Rouge, LA – Baton Rouge, LA Red Lion Hotel Charlotte – Charlotte, NC – Charlotte, NC Signature Inn Berkeley – Berkeley, CA – Berkeley, CA Americas Best Value Inn Donaldsonville – Donaldsonville, LA – Donaldsonville, LA Americas Best Value Inn Fredonia – Fredonia, NY – Fredonia, NY Sonesta Essentia Blue Springs – Blue Springs, MO – Blue Springs, MO Sonesta Essential Overland Park – Overland Park, KS – Overland Park, KS Signature Inn Miami – Miami, FL – Miami, FL Americas Best Value Inn/Knights Inn Pilot Mountain (dual brand) – Pilot Mountain, NC In late 2021, Sonesta RL Hotels Franchising Inc. launched four Sonesta-branded hotel concepts in the U.S., complete with a comprehensive platform of franchise services, hotel operations, and franchise support. Building on this momentum, 2023 marked another milestone with the introduction of four new brands: The James, Sonesta Essential Hotels, and two soft brands – Classico Collection by Sonesta and MOD Collection by Sonesta. In 2024, Sonesta expanded its reach by introducing the 'by Sonesta' endorser branding to the Red Lion portfolio, further reinforcing its commitment to strategic growth and innovation. Sonesta's diverse portfolio of 13 distinct brands provides owners and developers with a wide range of options across the upper-upscale, lifestyle, upscale, midscale, extended-stay, and economy segments. With a focus on strategic growth, an owner-first approach, available market opportunities, and direct access to its leadership team, Sonesta stands out as an attractive partner for developers seeking flexibility and innovation in hospitality. Guests of these new locations can earn or redeem points as members of the award-winning Sonesta Travel Pass guest loyalty program.
Travel Daily News
14-07-2025
- Travel Daily News
Google 's AI Mode to transform travel search
Google's AI Mode will soon dominate search, urging travel brands to adapt for AI mentions over clicks or risk losing visibility entirely. Google is moving closer to making AI-first search the default experience – and travel brands must respond now or risk becoming irrelevant. At the core of this shift is AI Mode, a conversational interface that is already live in a separate tab and poised for full integration into Google's main search engine within the next 12 months. Unveiled by Google CEO Sundar Pichai, AI Mode enables dynamic, multi-turn conversations. Instead of presenting a list of links, it delivers personalized, contextual responses – for example, refining results based on follow-up questions like 'Which family tours in Costa Rica are best for kids under 8?' or 'Do they include wildlife experiences?' 'This goes far beyond AI Overview snippets,' says Brennen Bliss, CEO of Propellic, a digital agency specializing in AI-driven strategies for travel brands. 'It's the equivalent of speaking to a personal travel advisor. And it's going to redefine search faster than most anticipate.' The end of top-of-funnel dominance? For years, travel companies have built their marketing around top-of-funnel content such as blogs, guides, and itineraries. These assets fueled SEO rankings, website traffic, and retargeting. AI Mode threatens to upend this model by keeping users within Google's ecosystem through continuous conversation. 'Users won't need to visit multiple websites to compare experiences,' Bliss notes. 'Instead, they'll consult Google's AI, which may surface your brand – or not. In this new model, your content might not drive traffic at all; it may simply train the AI.' Despite the shift, key decisions in travel still require context and trust – areas where conversational AI excels. Users often ask about accessibility, age-appropriateness, weather, or what to pack. AI Mode is tailored for such nuanced journeys. And while the AI may recommend a product – such as a sunset cruise in Santorini – it still cannot complete the booking (yet), though Google's commerce-focused Project Mariner may soon change that. Mentions replace clicks- The industry's focus must now shift from rankings to relevance. 'The goal is no longer to rank #1 – it's to be mentioned and trusted by Google's AI,' explains Bliss. 'Mentions are the new clicks.' For travel brands, this means adapting content and brand positioning to become part of the AI's trusted memory – the internal database of reliable, high-quality references the model repeatedly recommends. Google's cautious but inevitable rollout To mitigate risks to its ad business – which still accounts for nearly 80% of Alphabet's revenue – Google is integrating AI Mode features gradually, only when they show better engagement and monetization. Once the business case is proven, full-scale deployment will accelerate. 'Brands waiting for clarity may be left behind,' warns Bliss. 'Those acting now have a window to establish trust, fine-tune messaging for AI consumption, and position themselves for long-term visibility.' A clear call to action for travel marketers With over 15 million global travel queries per day on Google, the shift to conversational search is already underway. For travel and tourism brands, the priority is clear: adapt strategies, audit content for conversational relevance, and optimize for trust and AI visibility – or risk fading from the discovery journey altogether. In the age of AI-first search, discovery doesn't begin with a click – it begins with a mention.
Travel Daily News
30-06-2025
- Travel Daily News
Ten game-changing e-commerce tools to skyrocket your sales in 2025
Running an e-commerce business today takes more than just uploading products and hoping for sales. With the right tools, you can automate repetitive tasks, gain valuable insights, deliver better customer experiences and most importantly, grow your revenue. The e-commerce world is moving faster than ever. With more competition and smarter consumers, having the right tools in your corner can make all the difference. Whether you're just starting out or looking to scale your online store, the tools you use can help you work smarter, not harder. In this blog, we'll walk you through ten powerful e-commerce tools that are helping online sellers boost sales, improve efficiency and stay ahead in 2025. 1. Shopify – Build and Run Your Store with Ease Shopify remains one of the most popular platforms for setting up an online store. Its ease of use, powerful integrations and range of templates make it ideal for beginners and pros alike. Shopify also supports plugins for inventory, payments, marketing and shipping, so you can manage everything in one place. 2. Klaviyo – Email and SMS Marketing Automation Klaviyo helps you send personalised emails and SMS messages based on customer behaviour. It integrates with your e-commerce platform to track user activity and send targeted campaigns automatically. This kind of automation can significantly improve your conversion rate and keep customers coming back. 3. Jungle Scout – Product Research for Amazon Sellers If you're selling on Amazon, Jungle Scout is a must. It helps you find high-demand, low-competition products by analysing sales data and trends. Jungle Scout also offers supplier sourcing and keyword tools that can save you hours of research. It's especially useful for sellers looking to launch new products or expand into new categories. 4. RepricerExpress – Stay Competitive with Amazon Repricing Staying competitive on Amazon often comes down to price. An intuitive Amazon repricer helps you automatically adjust your prices to stay ahead of the competition. It reacts to changes in the market and updates prices in real time while still protecting your margins. For high-volume sellers, this tool can mean the difference between staying visible and getting buried. 5. Canva – Create Stunning Visuals Without a Designer High-quality visuals can make or break a product listing or ad. Canva is a free, user-friendly tool that lets you design graphics, social media posts, ads and more without needing design experience. With thousands of templates and drag-and-drop features, you can create professional content in minutes. 6. Oberlo (or DSers) – Automate Your Dropshipping Business If you run a dropshipping store, tools like Oberlo or DSers can streamline everything from importing products to fulfilling orders. These tools connect your store to suppliers, allowing you to add products directly and automate the order process. This means fewer errors and more time to focus on marketing and sales. 7. SEMrush – Optimise SEO and Track Your Competitors SEMrush is a powerful tool for anyone serious about SEO. It lets you find the best keywords for your products, track your search rankings and monitor your competitors. By improving your store's visibility in search engines, you'll attract more organic traffic and reduce your reliance on paid ads. 8. Zendesk – Support Your Customers Like a Pro Customer service is critical in building trust and repeat sales. Zendesk helps you manage customer enquiries across email, chat and social media in one place. It also allows you to set up help centres and automate responses to common questions. Faster, better support equals happier customers and more positive reviews. 9. Loox – Boost Trust with Photo Reviews Social proof is one of the most effective ways to convince new visitors to buy. Loox allows customers to leave reviews with photos, giving new buyers a realistic view of what to expect. These photo reviews not only build trust but also provide fresh content that boosts SEO and conversions. 10. Google Analytics 4 – Understand and Optimise Customer Behaviour Data is the key to growth. Google Analytics 4 offers a deep look into how people use your website or app. You can track everything from traffic sources and bounce rates to conversion paths. Knowing where users drop off or what's working well allows you to make smarter business decisions. Running an e-commerce business today takes more than just uploading products and hoping for sales. With the right tools, you can automate repetitive tasks, gain valuable insights, deliver better customer experiences and most importantly, grow your revenue. Tools like a smart Amazon repricer, email automation platforms and product research software aren't just nice to have—they're essential for staying competitive in 2025. Photo by Andras Vas on Unsplash
