Saudi media minister and SRMG CEO discuss sports broadcast strategy
Saudi Minister of Media Salman Al-Dossary held a high-level meeting with Joumana Rashed Al-Rashed, CEO of the Saudi Research and Media Group (SRMG), alongside senior officials from both the Ministry of Media and SRMG. The discussions focused on the latest developments in media coverage of Saudi sports competitions, following the recent awarding of broadcast rights to Thmanyah Company for Publishing and Distribution, a subsidiary of SRMG, according to a report by Saudi Press Agency.
During the meeting, the CEO of Thmanyah presented a detailed progress report on preparations for the television and digital broadcast of Saudi sports events. This included updates on studio readiness, the integration of innovative technologies, platform development and the rollout strategy for new broadcast channels.
Minister Al-Dossary reaffirmed the ministry's full commitment to supporting comprehensive media coverage of all Saudi sports competitions. He emphasised the importance of enhancing the Kingdom's sports presence both locally and internationally, in line with the vision of the national leadership and the growing expectations of sports fans across the country. He highlighted that these efforts are part of a broader strategy to elevate the Kingdom's global standing in the world of sports.
Al-Rashed expressed her appreciation for the ongoing support from the Kingdom's media institutions, noting that this partnership will bring about a significant transformation in how Saudi sports championships are broadcast. She stressed that the focus remains on delivering content that meets top international standards.
This meeting is part of a broader series of engagements between the Ministry of Media and key media organisations, including SRMG, aimed at unifying efforts, enhancing content quality and fostering collaboration to support the objectives of Saudi Vision 2030 in developing a strong and influential national media landscape.
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