Latest news with #Thmanyah
Broadcast Pro
9 hours ago
- Business
- Broadcast Pro
Saudi media minister and SRMG CEO discuss sports broadcast strategy
Thmanyah has acquired exclusive regional broadcasting rights for the Saudi Pro League starting from the 2025–26 season. Saudi Minister of Media Salman Al-Dossary held a high-level meeting with Joumana Rashed Al-Rashed, CEO of the Saudi Research and Media Group (SRMG), alongside senior officials from both the Ministry of Media and SRMG. The discussions focused on the latest developments in media coverage of Saudi sports competitions, following the recent awarding of broadcast rights to Thmanyah Company for Publishing and Distribution, a subsidiary of SRMG, according to a report by Saudi Press Agency. During the meeting, the CEO of Thmanyah presented a detailed progress report on preparations for the television and digital broadcast of Saudi sports events. This included updates on studio readiness, the integration of innovative technologies, platform development and the rollout strategy for new broadcast channels. Minister Al-Dossary reaffirmed the ministry's full commitment to supporting comprehensive media coverage of all Saudi sports competitions. He emphasised the importance of enhancing the Kingdom's sports presence both locally and internationally, in line with the vision of the national leadership and the growing expectations of sports fans across the country. He highlighted that these efforts are part of a broader strategy to elevate the Kingdom's global standing in the world of sports. Al-Rashed expressed her appreciation for the ongoing support from the Kingdom's media institutions, noting that this partnership will bring about a significant transformation in how Saudi sports championships are broadcast. She stressed that the focus remains on delivering content that meets top international standards. This meeting is part of a broader series of engagements between the Ministry of Media and key media organisations, including SRMG, aimed at unifying efforts, enhancing content quality and fostering collaboration to support the objectives of Saudi Vision 2030 in developing a strong and influential national media landscape.
Zawya
a day ago
- Business
- Zawya
SRMG appoints Nedaa Al Mubarak as CEO of SRMG Media Solutions
SMS combines proprietary data, premium content, and strategic partnerships to deliver outcome-based solutions representing 30+ brands, including Thmanyah, home to Saudi Pro League content. Riyadh - SRMG, the region's leading integrated media group, has announced the appointment of Nedaa Al Mubarak as Chief Executive Officer of SRMG Media Solutions (SMS), its performance-driven commercial arm. Nedaa's appointment marks a significant step in SRMG's continued transformation and growth strategy, as it expands its focus on outcome-based solutions for partners across the Middle East. In her new role, she will lead SMS's efforts to deliver strategic offerings powered by premium content, advanced adtech, and unmatched access to regional audiences. Leveraging proprietary first-party data and a growing roster of strategic partnerships, SMS serves as the exclusive commercial representative for over 30 SRMG brands, including Asharq News, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah, which recently secured exclusive rights to distribute Saudi Pro League content across the region through 2031. These partnerships give advertisers seamless access to over 210 million users worldwide across digital, TV, print, audio, and OOH platforms. Whether targeting finance, tech, sports, or culture, SMS delivers tailored media solutions powered by vertical expertise, proprietary insights, and agile content delivery. 'With SRMG Media Solutions, we've built a future-ready platform that meets the region's evolving media and advertising needs with precision, creativity, and scale,' said Jomana Alrashid, CEO of SRMG. 'Nedaa brings the vision, experience, and ambition to accelerate this next chapter. Her deep understanding of both the public and private sectors, coupled with her performance-first mindset, makes her the right leader to unlock new value for our clients and our business. Nedaa Al Mubarak is a forward-looking media executive with a track record of delivering growth and transformation. In her role as Managing Director of SRMG Think, she has helped redefine the group's strategic consulting business, tripling its service lines and more than doubling revenue. With a background spanning investment, tourism, and economic policy, she has led initiatives that contributed to the development and advancement of multiple sectors. At SMS, she will oversee a powerful media solutions platform that spans planning, activation, and optimization - enabling brands to connect with purpose, perform with precision, and scale with impact. Powered by data, insight, and creative execution, SMS delivers smarter, outcome-first campaigns across the full SRMG ecosystem. From high-reach media to curated, vertical-specific solutions, every placement is engineered to convert and built to move the needle. 'The media industry is at a crossroads - and SMS is uniquely positioned to lead the way forward,' said Nedaa Al Mubarak. 'Our mission is clear: deliver real outcomes for our partners by combining data, creativity, and technology. I'm proud to take on this role at such a pivotal time, and excited to work with our clients to shape the next era of growth.' SMS is the trusted partner for ambitious businesses looking to drive performance across the Middle East. Its integrated approach fuses audience insight, exclusive content, and digital innovation into measurable results that move the needle. About SMS SRMG Media Solutions (SMS) is the performance-first commercial arm of SRMG, built to help brands connect with purpose, perform with precision, and scale with impact. Powered by proprietary data and a growing network of strategic partnerships, SMS delivers integrated media solutions across the full marketing funnel, from storytelling and targeting to activation and conversion. As the exclusive commercial representative for over 30 leading SRMG brands, including Asharq News, Hia, Sayidaty, Billboard Arabia, and Thmanyah, which holds exclusive regional rights to Saudi Pro League content through 2031, SMS gives advertisers seamless access to over 210 million users across digital, streaming, TV, print, audio, and OOH. Purpose-built for today's dynamic media landscape, SMS blends insight, creativity, and outcome-based strategy to deliver measurable business value for partners across MENA and beyond. SRMG Media Solutions (SMS) is a results-driven solutions partner for brands and organizations - combining strategic insight, premium content, and innovative technology, to unlock audiences, verticals, and value. About SRMG SRMG has been transforming the MENA industry since 1972 and is the region's largest integrated media group with over 30 leading titles. Across TV, digital, print and film, SRMG delivers top tier content in seven languages across four continents. With an ever-evolving consumer landscape, SRMG has launched seven business verticals. SRMG has enhanced its portfolio by developing significant partnerships with major international media brands such as Bloomberg Media, Warner Bros. Discovery, The Independent, Billboard, Penske Media Corporation and Shueisha. Through its network, SRMG brings the very best global content, high-quality production expertise, and premium entertainment to local audiences.
Arab News
2 days ago
- Business
- Arab News
Saudi media minister, SRMG CEO discuss plans for Saudi sports coverage
LONDON: Saudi Minister of Media Salman Al-Dossary met with Joumana Rashed Al-Rashed, CEO of the Saudi Research and Media Group, on Sunday to discuss upcoming developments in the broadcast coverage of Saudi sports, the Saudi Press Agency reported. The meeting came after SRMG subsidiary Thmanyah Company for Publishing and Distribution was awarded the broadcasting rights for domestic sports competitions. Arab News is also part of SRMG. Thmanyah CEO Abdulrahman Abumalih also attended the meeting, where officials reviewed the readiness of digital and television broadcasting for Saudi sports events. Discussions included progress on studio infrastructure, deployment of innovative technology, content strategy, publishing platforms, and the timeline for channel launches. Thmanyah, acquired by SRMG in 2021, has grown from producing in-house podcasts like 'Fnjan' into one of the region's most influential platforms, encompassing podcasts, radio, and editorial content. In a significant development last month, Thmanyah secured exclusive regional broadcast rights to the Saudi Pro League beginning with the 2025–26 season. The deal also covers the King Cup, the Saudi Super Cup, and the First Division League through the 2030–31 season. Al-Dossary said the Ministry of Media is fully mobilized to support the coverage of all Saudi sports competitions, aiming to strengthen the Kingdom's presence in global sports and meet the aspirations of fans. The meeting is part of a broader series of discussions between the ministry, SRMG, and other media institutions. These engagements aim to align media efforts, enhance content quality, and support Vision 2030's objective of building a strong, influential national media sector.
Broadcast Pro
17-06-2025
- Business
- Broadcast Pro
Thmanyah wins exclusive Mideast rights to Saudi football leagues
The rights include coverage of the following competitions, King Cup, Saudi Pro League (Roshn League), Saudi Super Cup and First Division League (Yelo League). Thmanyah Publishing and Distribution, the media subsidiary of Saudi Research and Media Group (SRMG), has acquired exclusive broadcast rights for the Saudi Pro League (SPL) across the Middle East, marking a significant expansion into sports broadcasting for the company. The landmark deal includes not only the SPL but also extends to the King Cup, the Saudi Super Cup and the First Division League. The agreement will run from the 2025-26 season through 2030-31. Under the new rights arrangement, Thmanyah will offer two modes of coverage: select matches will be broadcast free-to-air via new satellite channels, while premium content and enhanced viewing experiences will be available through subscription-based digital platforms. The first competition under the new deal will be the Saudi Super Cup, set to be held in Hong Kong in August, featuring top clubs Al Hilal, Al Nassr, Al Ittihad and Al Qadsiah. Thmanyah's entry into sports broadcasting marks a notable shift for the company, which has traditionally focused on producing Arabic-language digital content such as documentaries, newsletters, articles and podcasts aimed at documenting contemporary Arab society. Despite its lack of experience in live sports coverage, Thmanyah was selected following a competitive bidding process. According to the Saudi Pro League, First Division League, and the Saudi Football Federation (SAFF), the decision was based on Thmanyah's technical proposal, content and distribution strategy, and alignment with the league's broader goals to expand its media footprint and achieve financial sustainability. The SPL's media rights in the region have shifted hands several times over the last decade. From 2014-15 to 2023-24, MBC held the rights before the agreement was terminated early by Saudi Arabia's sports ministry. Saudi Telecom Company took over for a contract intended to last until 2027-28, but that deal also ended prematurely. It was succeeded by Saudi Sports Company (SSC), which has held the domestic broadcast rights since the 2022-23 season and will continue through 2024-25. SSC coverage is currently accessible via its television network and digital platforms including Shahid and GBOX. Meanwhile, international distribution has been managed by IMG, which holds the global broadcast rights for the SPL for the last two seasons and is committed to production services through the 2028-29 season. SPL's international visibility has expanded in recent years through deals with major broadcasters such as Canal Plus in France, DAZN in multiple territories, Fox in the US and the Caribbean, Okko in Russia, Tencent in China, and SportyTV in Nigeria and Ghana. Thmanyah's foray into sports broadcasting represents both a strategic shift and a bold commitment to elevating Saudi football's reach across the region, positioning the company at the forefront of the Kingdom's evolving sports media landscape.
Argaam
14-06-2025
- Business
- Argaam
Thmanyah wins Saudi football broadcast rights for five years
The Saudi Pro League, the First Division League, and the Saudi Football Federation announced today, June 14, the awarding of exclusive broadcasting rights for Saudi football tournaments in the Middle East and North Africa to Thmanyah Publishing and Distribution. The rights include coverage of the following competitions, King Cup, Saudi Pro League (Roshn League), Saudi Super Cup, and First Division League (Yelo League). Thmanyah will broadcast the matches from the 2025/2026 season through 2030/2031. The matches will be broadcasted freely via newly launched satellite channels and subscription-based packages that offer additional benefits, delivered through an integrated digital and television experience. The concerned parties confirmed that the selection of Thmanyah, a subsidiary of the Saudi Research and Media Group (SRMG), came after both local and international competition. This was based on criteria such as technical capability, content and distribution quality, and alignment with strategic goals to enhance media presence and financial sustainability for the tournaments.
