Rafizi to launch ‘Ayuh Malaysia' as social enterprise platform
Published on: Tue, Jul 08, 2025
By: FMT Reporters Text Size: The 'Ayuh Malaysia' campaign was launched in 2022, ahead of the PKR polls that year which saw Rafizi Ramli elected as deputy president. (Facebook pic) PETALING JAYA: Former economy minister Rafizi Ramli will launch a social enterprise platform named 'Ayuh Malaysia' on July 27, which he says was part of his plan even before his recent defeat in the PKR central leadership polls. Rafizi said it was another way of bringing change to society and local communities, outside of politics. He said 'Ayuh Malaysia' would operate differently from profit-oriented businesses and donation-reliant NGOs by empowering local communities to conduct economic activities that are both effective and self-sustaining. 'Social enterprises return their profits to workers and the community, unlike conventional businesses,' he said in a statement. Rafizi said 'Ayuh Malaysia' would also serve as a one-stop platform to set up and connect social enterprises while providing them with the expertise and additional financial resources needed to operate. It will also connect social enterprises with potential beneficiaries. 'I believe the strength of our society lies in building sustainable community structures, especially as political instability continues,' he said. Rafizi stepped down as economy minister last month after losing the PKR deputy presidency to Nurul Izzah Anwar in May. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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