ne'ma Partners with Taste of Dubai to Champion Food Waste Reduction
This collaboration builds on their successful partnership at Taste of Abu Dhabi 2024, where ne'ma helped divert 310 kilograms of food waste from landfills, prevented 775 kilograms of CO2e emissions, and generated 62 kilograms of compost.
Taking place from February 14-16 at Dubai Media City Amphitheatre, Taste of Dubai is expected to welcome around 25,000 visitors. Throughout the event, ne'ma will work closely with chefs, restaurants, and vendors to implement effective waste management strategies and educate attendees on minimizing food waste in their daily lives.
Khuloud Hasan Al Nuwais, Chief Sustainability Officer of Emirates Foundation and ne'ma Steering Committee Secretary-General, emphasized the importance of the initiative, stating, 'Following the success of our initiative with Taste of Abu Dhabi, we are proud to extend our impact at Taste of Dubai. By providing practical solutions and raising awareness, we aim to inspire long-term behavioral change and shift towards more responsible food consumption.'
Maddy Spicer, Marketing Director of MENA Live Events, highlighted the significance of the partnership, saying, 'We are delighted to be working with ne'ma to contribute to global food waste reduction efforts. As we continue to host major festivals in the region, integrating meaningful initiatives ensures we deliver both entertainment and sustainability.'
To facilitate efficient waste management, trained personnel will oversee waste segregation, with dedicated bins for restaurants and cooking stations. Vendors will receive guidance on waste reduction, and all collected food waste will be composted and repurposed for agricultural use, reinforcing a sustainable approach to large-scale events in the UAE.
News Source: Emirates News Agency
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