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Why Krispy Kreme, Kohl's and other 'meme stocks' are exploding

Why Krispy Kreme, Kohl's and other 'meme stocks' are exploding

USA Today3 days ago
Oh boy. Here we go again.
The year was 2021. And suddenly, there was a stock market explosion over... GameStop? And then some other stocks that got a boost thanks to some folks on Reddit and social media sites who helped some companies like AMC and Bed Bath and Beyond to get a boost on the market.
Remember all that? Good. Let's fastforward to late July 2025. It's happening again.
There's another bunch of so-called "meme stocks" that are getting a boost with trading on Wednesday thanks to hype on Reddit and beyond. Let's run through who they are as it looks like some of these could be GameStop 2.0:
Krispy Kreme
The donut maker saw its price skyrocket.
GoPro
Yeah, remember GoPro and how those digital cameras were everywhere a while back? The price just EXPLODED.
Kohl's
See above.
Opendoor
Two home goods businesses that got a boost.
Is this due to Wallstreetbets on Reddit?
Yep. And it seems like because of reports of the same thing that was happening with GameStop -- what's called a short squeeze -- the Reddit community jumped on the bandwagon with these stocks.
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