HSBC and LIV Golf sign multi-year deal, bank to back league's 14-event season, 2 teams
The agreement, which was announced on Thursday, runs for the whole of LIV's 14-event season, starting at this week's LIV Golf Andalucia at Real Club Valderrama in Spain.
Hong Kong's largest lender will also support Bryson DeChambeau's Crushers GC, who won the team title in the city in 2024, and the Majesticks GC outfit co-captained by Lee Westwood, Ian Poulter and Henrik Stenson.
'HSBC's track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf's growing roster of global partners,' Scott O'Neil, LIV Golf's CEO, said. 'Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision.'
There could be good news for Hong Kong in the deal too, with the city hoping to bring LIV back for at least another couple of years, having already hosted tournaments in 2024 and 2025.
Ian Poulter is no stranger to Hong Kong Golf Club. Photo: Asian Tour.
After visiting the event at Hong Kong Golf Club in March, sports and tourism minister Rosanna Law Shuk-pui said the government was working on bringing back this 'wonderful tournament back year after year'.
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