Salesforce Joins Hands with Jaquar Group to Drive Digital Transformation
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Salesforce has announced a strategic partnership with Jaquar Group, a brand in bathroom and lighting solutions, to accelerate the company's digital transformation journey. This collaboration aims to unify customer engagement, boost productivity, and drive revenue growth by leveraging Salesforce's AI-powered, mobile-first platform.
As part of the initiative, Jaquar Group will implement a range of Salesforce tools across its operations. These include Consumer Goods Cloud to improve sales efficiency, CPQ and Partner Community Cloud for smarter pricing and partner collaboration, and Field Service to enhance service delivery for internal teams and contractors. Tableau will also play a key role in enabling data-driven decision-making across sales and service teams.
With a presence in over 55 countries and a workforce of more than 12,000, Jaquar is adopting Salesforce as its end-to-end customer solution across key business divisions, including Bath and Light. This move is part of the company's vision to build a smart, scalable platform that gives a 360-degree view of customers by connecting previously siloed data sources.
Arundhati Bhattacharya, CEO of Salesforce - South Asia, said, "Digital transformation is not just a business initiative — it is a strategic imperative. Jaquar's decision to harness AI, automation, and data shows a future-ready mindset. We are proud to partner with such a visionary company," she said.
Rajesh Mehra, Director and Promoter at Jaquar Group, highlighted, "This collaboration is more than just a tech upgrade — it's about embedding intelligence into every customer and operational interaction."
Ninad Raje, CIO of Jaquar Group, added, "Markets today are dynamic and digitally driven. With Salesforce, we're moving from conventional upgrades to a truly connected and intelligent enterprise."
This partnership also aligns with Salesforce's ongoing product innovation, including the introduction of Agentforce, its new platform enabling AI agents to act autonomously across business functions — shaping the future of work.
With this collaboration, both companies aim to redefine customer experience and set new benchmarks for operational excellence in the manufacturing and consumer goods sector.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
29 minutes ago
- Yahoo
Kyndryl and Nova Intelligence Announce Strategic Collaboration to Accelerate SAP Transformation for Customers
Kyndryl will align its SAP Services with Nova Intelligence AI agents to speed customer migration to SAP Cloud ERP and deliver cost savings NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Kyndryl (NYSE:KD), a leading provider of mission-critical enterprise technology services, today announced a strategic collaboration with Nova Intelligence, a pioneer of multi-agent AI solutions for SAP Clean Core modernization, to accelerate AI-driven SAP digital transformation projects for customers. Under the partnership, Kyndryl will couple its SAP modernization and data transformation services with Nova Intelligence's agentic AI solutions to support enterprise customers with their SAP Cloud ERP (previously SAP S/4HANA) transformations—including migrating to SAP Cloud ERP and modernizing existing SAP Cloud ERP systems to align with SAP Clean Core principles—more quickly and cost-effectively. Kyndryl and Nova Intelligence's collaboration will further support customers on their SAP Clean Core journey by transforming legacy custom code into modernized and compliant applications. Kyndryl will also leverage Nova Intelligence's agentic AI capabilities to document and analyze custom code and to discover, build and test modernized, Clean Core compliant, end-to-end solutions. "Kyndryl's collaboration with Nova Intelligence deepens and expands our SAP modernization services to continue meeting customers at every stage of their digital transformation journey," said Michael Bradshaw, Kyndryl's Global Applications, Data and AI Practice Leader. "By leveraging the Nova Intelligence AI agents, Kyndryl is expanding its ability to quickly and efficiently guide customers in migrating to SAP Cloud ERP, while also positioning them to harness future iterations of SAP to support their business goals." "Kyndryl's comprehensive SAP expertise, end-to-end services and first-hand experience in applying Nova Intelligence to its own SAP applications positions them as an ideal technology services partner to bring our technology to customers," said Emma Qian, Nova Intelligence's Chief Executive Officer. "Through our partnership, we'll support more customers in accelerating their Clean Core journey in a cost-effective manner." The Nova Intelligence AI agents can significantly accelerate the documentation, simplification, generation and unit testing of custom code. Combined with Kyndryl's SAP modernization services, the technology supports customers in achieving Clean Core compliance, reducing risk and preparing for current and future SAP capabilities while continuing to maintain business continuity. In support of its own digital transformation, Kyndryl leveraged Nova Intelligence AI agents to modernize two of its mission-critical legacy SAP custom applications, which significantly reduced manual development work and transformation costs. Since being announced as a RISE with SAP delivery partner in July 2024, Kyndryl has applied its comprehensive SAP services to provide customers with end-to-end support on their SAP Cloud ERP transformation journeys. Kyndryl's collaboration with Nova Intelligence, along with its Data Transformation Suite, enables the Company to provide deeper guidance and support to customers on their SAP journeys. Learn more information on Kyndryl's SAP transformation services. About KyndrylKyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services, offering advisory, implementation and managed service capabilities to thousands of customers in more than 60 countries. As the world's largest IT infrastructure services provider, the company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, visit About Nova IntelligenceNova Intelligence is the world's first provider of a multi-agent platform for SAP transformations. The company is founded and led by an AI researcher from Google DeepMind, a successful Silicon Valley entrepreneur, and the co-inventor of SAP HANA. Collectively, the team has previously led >150 S/4HANA transformations and >500 HANA projects, and has authored 10+ SAP books and >200 technical publications. Nova Intelligence is backed by SAP's investment arm, and top Silicon Valley investment firms Accel and Conviction. For more information, visit SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies. Forward-looking statementsThis press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements often contain words such as "aim," "anticipate," "believe," "contemplate," "could," "estimate," "expect," "forecast," "intend," "may," "objectives," "opportunity," "plan," "position," "predict," "project," "should," "seek," "target," "will," "would" and other similar words or expressions or the negative thereof or other variations thereon. All statements other than statements of historical fact, including without limitation statements concerning the Kyndryl's plans, objectives, goals, beliefs, business strategies, future events, business condition, results of operations, financial position, business outlook and business trends and other non-historical statements, are forward-looking statements. These statements do not guarantee future performance and speak only as of the date of this press release. Except as required by law, Kyndryl assumes no obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Actual outcomes or results may differ materially from those suggested by forward-looking statements as a result of risks and uncertainties including those described in the "Risk Factors" section of Kyndryl's most recent Annual Report on Form 10-K, and may be further updated from time to time in Kyndryl's subsequent filings with the Securities and Exchange Commission. Kyndryl press contactpress@ View original content to download multimedia: SOURCE Kyndryl Sign in to access your portfolio
Bloomberg
32 minutes ago
- Bloomberg
Trump Escalates India Tariff Threats Over Russian Oil
Bloomberg's Adam Farrar breaks down the trade relationship between the US and India as President Trump ramps up threats to increase tariffs on India if the country does not stop purchasing oil from Russia. (Source: Bloomberg)
Yahoo
an hour ago
- Yahoo
How Seismic's CFO-CRO partnership sustains growth after profitability
This story was originally published on To receive daily news and insights, subscribe to our free daily newsletter. Seismic, a sales enablement software platform used by large go-to-market teams, is closing in on $400 million in annual recurring revenue and has already reached profitability. Behind that highly sought-after mark is an in-sync CFO-chief revenue officer relationship between Evan Goldstein and Hayden Stafford. Goldstein, who joined Seismic as CFO in 2022 after leadership roles at Genentech and Salesforce, is a first-time finance chief focused on creating what he calls 'structured chaos'— supporting innovation while enforcing financial rigor. Stafford, the company's CRO and an enterprise sales veteran with prior stints at IBM, Salesforce and Microsoft, joined around the same time. Though they didn't work together directly during their shared time at Salesforce, at Seismic, they've built a model for high-growth SaaS leadership that's based on collaboration, transparency and shared ownership of growth and profitability. 'In many ways, [collaboration with leadership] is like parenting,' Goldstein said. 'Disagreements rise to the top, and we have to present a united front. Hayden and I have invested in the relationship, and that's made us far more effective at managing any tension and keeping the organization moving forward.' Laying the groundwork One of Goldstein's priorities as CFO was rebuilding Seismic's finance organization, moving it beyond accounting to become a forward-looking strategic partner. 'The culture here was very accounting-driven,' he said. 'I'm not knocking accountants, but you need a broader set of skills to really support decision-making at scale.' He brought in a new controller, head of FP&A, a procurement lead and a VP of finance to unify the organization and embed it more deeply in go-to-market operations. 'FP&A's role is to be an effective business partner,' Goldstein said. 'It's about using data to help executives make better decisions.' Those decisions include everything from sales capacity modeling and deal structure analysis to headcount forecasting and pricing alignment. 'We've worked closely with the CRO to structure deals, analyze sales capacity, model headcount and understand what's driving bookings growth,' Goldstein said. Stafford said the finance team's integration with sales has made them more than just gatekeepers. 'I sell to nobody more than [Goldstein],' Stafford said. 'But the way to 'sell' a CFO is not to just page in when you need something; that's the used car salesman mindset. The proper way is relationship selling, establishing trust and building a genuine relationship.' Upgrading the finance tech stack also played a role in Seismic's journey to profitability. Goldstein said he implemented Workday Adaptive Planning to help cut forecast turnaround times and introduced Zip to overhaul procurement. 'Procurement was the function most on fire when I joined,' he said. 'Now it's seamless, and we've seen strong ROI from day one.' Developing alignment where it matters One of the most impactful outcomes of the CFO-CRO relationship at Seismic has been a more disciplined approach to revenue operations. This includes commission planning for sales representatives whose deals involve deferred revenue recognition or extended payment terms, where commissions might otherwise be paid well before the company receives the cash. In order to develop this system, both executives say joint ownership is required. Seismic now uses a standardized commission model, with few exceptions agreed upon by both finance and sales leadership. 'Commissions can create a massive waterfall effect if you're not careful,' Goldstein said. The system was designed collaboratively with sales leadership and built for field alignment and fiscal control. 'Evan came in with the law,' Stafford said. 'But [Goldstein] is not a 'no' CFO. He says no some of the time and yes some of the time. That's what a good, commercially oriented CFO is like.' 'I think of the CFO and CRO as having two very different lenses,' Stafford added. 'The CFO's world can be black and white — profit, loss, make or miss the plan. The CRO's can be extremely dynamic and volatile. I'm looking two quarters out. He's thinking three years out.' That difference in horizon often creates tension, but both say that tension is both necessary and productive. 'We work hard to resolve issues quickly, keep each other informed and make sure the organization sees that we're rowing in the same direction,' Goldstein said. Even during recent market pressure, the company preserved its President's Club and top-performer rewards, which Stafford said was evidence of Goldstein's commitment to rewarding sales representatives. 'We didn't cut our top performers' club,' Stafford said. 'I never had to defend it. Evan was already and always behind it.' Building for profitability and flexibility While much of Goldstein's work over the last three years has focused on financial infrastructure, the goal wasn't just to survive volatility; it was to build a company that could grow on its own terms. 'My overarching goal is to create a durable growth company,' he said. 'If we build that, the outcome, whether it's going public, being acquired or taking additional investment, will take care of itself.' 'Sales wants to close deals quickly and more resources in the field. Finance wants predictability, visibility and control. The truth is, you need both.' Evan Goldstein CFO, Seismic SOX compliance is the last major hurdle before Seismic is IPO-ready, Goldstein said. 'That's a significant investment of time and money,' he said. 'But it's something you can complete in six to 12 months. If we decided to go this year, we could move on it.' The long-range planning process brings together Goldstein's finance and Stafford's revenue team and requires alignment on long-term strategy with near-term execution. The team refreshes its three-year plan annually, breaks it into quarterly goals and aligns on metrics like rep productivity, customer economics and bookings efficiency. 'Sales wants to close deals quickly and have more resources in the field,' Goldstein said. 'Finance wants predictability, visibility and control. The truth is, you need both. That's why this relationship works.' For Goldstein, that balance — between pressure and alignment, growth and discipline — is exactly what defines a successful contemporary CFO. 'You want R&D to experiment and try new things,' he said. 'But you also need to protect the financial interests of the company. We've been able to strike that balance.' Recommended Reading How LegitScript's CFO and CTO are building systems to scale smarter
