Move Over, Butter Yellow—This Fruity Shade Is the Next Big Color Trend
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This year's been all about butter yellow and cherry red so far, and while I won't be retiring those shades from my wardrobe anytime soon, there's a new color trend on the rise that I'll definitely be adding into the mix. I'm talking about the fun pink guava color that's popping up everywhere from my favorite beauty products (did you see the new Summer Fridays lip balm, $24?!) to wardrobe staples like this knit Reformation tank ($58). Below, I've found ten of the top fashion and beauty products in this fruity hue that you'll want to pick up before everyone else gets their hands on them.
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Reformation
As much as I'd love to gatekeep this so it never sells out, I have to share that Reformation's Dusk top just might be my favorite tank of all time. It has the most flattering fit that hugs your curves without feeling too tight, and the stretchy organic cotton fabric is thick enough to feel high-quality, but still totally breathable. Trust me when I tell you you won't regret picking up this top, whether in this trendy guava hue or another.
$58 at Reformation
Anthropologie
PureWow readers' favorite Somerset dress from Anthropologie now comes in a strapless version for summer. The color on this one isn't too bright, so you can easily wear it anywhere from bridal showers to dinner out on your next vacation—and the smocked waist is sure to keep you feeling comfy while you do.
$168 at Anthropologie
Adidas
According to shoppers, these Adidas sneakers are comfortable from the first wear, and they love how versatile the sporty, retro look is. "Such a comfortable shoe in a unique colorway. Its low-profile sole makes it work with a lot of outfits, both athletic and fashion-forward," says one reviewer. Not to mention, if you hurry you can snag this guava and orange colored pair for 20 percent off while they're still in stock.
$90; $72 at Adidas
Revolve
Do I need yet another Summer Fridays lip butter balm shade? TBH, the answer is *yes* when it comes to this recently released pink guava flavor. This lip balm has been a favorite of mine for a while thanks to its moisturizing (but not sticky!) feel and light tint it leaves on my lips that works for both daytime and night. So, no, I definitely won't be skipping this one—and neither should you.
$24 at Revolve
Zara
Between the relaxed fit and light, breathable linen-blend fabric of these pants, you're bound to find yourself reaching for them weekly. They have both an adjustable drawstring and belt loops at the waist, so you can get your best fit should with no problem. You can even pair them with this matching top if you want an easy outfit you won't have to think twice about styling.
$50 at Zara
Free People
A tote that you can just throw everything in for the day is a must-have all year round, but this striped pink one from Free People feels perfect this season. Shoppers say it's the perfect size, too. Take it from this reviewer who shared, "I just love to carry this tote. It's very durable, cute and just easy. It's just the right size and definitely not cumbersome. I always get so many compliments on it and who doesn't love pink?"
$58 at Free People
Lake Pajamas
If you wanna bring a pop of this fun summery color to your weekend lounge sessions, too, I suggest scooping up this striped set from Lake Pajamas that one reviewer called the perfect summer set. "They are lightweight, cool and comfortable," another shared, and that's no doubt thanks to their airy Pima cotton seersucker fabric.
$108 at Lake Pajamas
Amazon
Reef is always my go-to for comfortable, easy-to-wear sandals that look cute but are still functional, which is why I'm eyeing this waterproof pair that will be ideal for beach and pool days. They have a cushy footbed that will dry in no time, and shoppers say they're so comfy that they find themselves wearing them beyond the water, too. "These are beyond good, bought them for a cruise since they are waterproof and now I'm wearing them all the time. They are true to size," shared one reviewer. The fact that they come in this trendy guava colorway is just a bonus, if you ask me.
$45 at Amazon
Sephora
This viral creamy blush now comes in a vibrant pink shade with the same dewy finish as the other beloved colors. "This blush is super buildable and has amazing pigment! It is also super easy to blend and lasts all day," raves one Sephora shopper who says it's their "go-to." Plus, it's totally travel-friendly thanks to its compact packaging.
$20 at Sephora
Nordstrom
This ribbed cotton tank dress is the ideal "one and done" look for when you want to look put-together while staying cool and comfy. It has a stretchy cotton fabric, bra-friendly straps and a side slit at the hem that doesn't come up too high. In other words, it's the perfect summer dress.
$60 at Nordstrom
Netflix's #1 Show 'Sirens' Is Bringing Preppy Back—Here's How to Wear It This Summer
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.
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