Zalando names Laura Toledano MD Western Europe
Laura Toledano, who was already overseeing Zalando 's business in France, the UK and Ireland, has been named managing director Western Europe by the German fashion e-tailer, taking charge of its operations in the entire region.
From July 1, Toledano will also lead Zalando in Belgium, Luxembourg and the Netherlands. She took charge of Zalando France in 2021, and two years later the UK and Ireland were added to her remit. Her mission is to apply Zalando's commercial strategy locally, adapting the e-tailer's offering to each country's demand.
'Zalando is a profoundly European company possessing a genuine knowledge of local specificities, and this is what enables us to inspire our customers with increasingly relevant experiences,' said Toledano.
In fiscal 2024, Zalando generated revenue of €10.5 billion, up 4.2%. It meant a return to modest growth after two weak years which had led Zalando to cut several hundred jobs.
Zalando is currently present in 25 European markets, and recently further extended its footprint on the continent by launching in Portugal, Greece and Bulgaria.
The group is relying on generative AI to boost its business, notably to produce images more quickly for its app and website, by using solutions like the generation of virtual models.
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