Taobao's daily on-demand orders soar as China's instant e-commerce war heats up
Combined daily orders on
Taobao Instant Commerce – the company's latest push into on-demand delivery – and food delivery app Ele.me, reached 80 million, Taobao said on its official WeChat account on Monday. Daily active users on Taobao Instant Commerce surpassed 200 million.
Alibaba owns the South China Morning Post.
The figures were released a day after Meituan, Alibaba's bigger rival in the on-demand delivery sector, announced it had achieved record orders for its instant delivery service. On Saturday, Meituan said daily transaction volume covering food and retail goods had reached an all-time high of 120 million, briefly crashing its servers in certain areas.
The Alibaba figures reflect the rapid progress achieved by Taobao Instant Commerce, which was launched in late April as the company's answer to Meituan's Instashopping and JD.com's food delivery service. The service reached 10 million daily orders within its first week and 40 million within the first month.
A group of Meituan food delivery couriers wait for new orders on March 22, 2025 in Chongqing, China.
Transaction volumes have accelerated over the past few weeks as e-commerce players started to offer more discounts and subsidies to boost consumption during the peak summer season. It took the platform nearly a month to grow daily orders from 40 million to 60 million, but just 12 days to gain another 20 million.
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