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Is Donald Trump's 100 Percent Tariff on Movies Even Possible?

Is Donald Trump's 100 Percent Tariff on Movies Even Possible?

Yahoo05-05-2025
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Bloodsport is one of Donald Trump's favorite movies. He told The New Yorker in 1997 that he often returns to the late '80s action flick, which follows a United States Army Captain (played by Jean-Claude Van Damme) who travels overseas to defeat his foreign opponents in an underground martial arts tournament.
Critics have already explored at length why such a film resonates with the President. But after he announced a "100 percent tariff" on films that are produced outside of the United States this past weekend, it's fair to say that Trump likely doesn't know that one of his favorite 'American' films—starring a Belgian actor—was shot entirely on location in Hong Kong. People vote against their own interests all the time. They can certainly enact policies against them as well.
Per the President's latest ramblings on Truth Social:
'The Movie Industry in America is DYING a very fast death. Other Countries are offering all sorts of incentives to draw our filmmakers and studios away from the United States. Hollywood, and many other areas within the U.S.A., are being devastated. This is a concerted effort by other Nations and, therefore, a National Security threat. It is, in addition to everything else, messaging and propaganda! Therefore, I am authorizing the Department of Commerce, and the United States Trade Representative, to immediately begin the process of instituting a 100% Tariff on any and all Movies coming into our Country that are produced in Foreign Lands. WE WANT MOVIES MADE IN AMERICA, AGAIN!'
As is often the case, it's difficult to say just what Trump means here. Will the tariff also affect American films that shoot overseas? Many upcoming American blockbusters including Dune: Messiah, Avatar 3, and Avengers: Doomsday, are all currently shooting in locations outside of the country. And according to The Hollywood Reporter, 'Roughly 45 percent of A Minecraft Movie's $875 million global box office haul—the $400 million it made at the U.S. box office—could theoretically be susceptible to Trump's "100 percent tariff" depending on when the President's policy goes into effect.
As one might expect, a lot of Hollywood's money is made outside of Hollywood itself. So, let's break down some of the largest questions to Trump's newly proposed 100 percent movie tariff.
It's no secret that filming in the U.S. is incredibly expensive. Outside of Atlanta, which has increased production due to the state's 30 percent tax break, it is far cheaper for studios to film overseas. Unless California plans to offer similar tax incentives, Trump's tariff will simply raise the cost of producing a film no matter where it chooses to shoot. It's a lose-lose situation. Without similar tax breaks at home, the tariff will only decrease the quality of films. Studios would likely adapt to other controversial cost-cutting measures such as more digital green screen shooting and AI.
It seems safe to assume that the tariff would also affect series production (should it go into effect at all), including streaming services such as Netflix, Prime Video, Disney, and Max. Many of these services currently reap massive rewards from their global streaming base. Netflix's Squid Game is produced in South Korea, Disney's Andor shot in London, and HBO's The Last of Us films in British Colombia. The list goes on. Would streaming services pull their most lucrative shows off their platforms to avoid the tariffs, or would other shows simply suffer as a result by taking on even smaller budgets?
According to The New York Times, a spokesman for the White House stated that "no final decisions on foreign film tariffs have been made." Furthermore, California Governor Gavin Newsom's office told Deadline that Trump has "no authority" to impose the tariffs. Per the outlet, "the initial reaction from the Governor's team is sure to take more solid form as more becomes known about what Trump really is up to and wants to see done."
The real danger? Should foreign countries respond with their own 100 percent tariff to American films, I'm not certain that Hollywood could recover. According to Bloomberg, the U.S. exports nearly three times as much entertainment as it imports. If you thought Hollywood had enough of a problem recovering post-COVID, just wait until a successful film like Barbie—which grossed over $630 million in the U.S. and Canada, per BoxOffice Mojo—loses a significant chunk of the additional $810 million that the film earned in overseas box office sales. Outside of issues regarding budget cuts and a decrease in quality, retaliation is easily the largest deterrent.
Worst of all? Trump could kiss any plans for another Bloodsport film goodbye.
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Two decades later, the Rhonda Byrne business model has evolved into a long-term revenue machine powered by repackaged content, re-releases, and evergreen messaging that continues to sell to new audiences. Product diversification: Beyond books and documentaries Byrne didn't stop with The Secret . Follow-ups like The Power , The Magic , and Hero were timed strategically for holiday seasons in the U.S., often bundled with journals, vision boards, or guided affirmations. These books were not standalone projects; they functioned as modular expansions of the same core message, enabling customers to buy into a continuity marketing loop. By 2020, Netflix premiered The Secret: Dare to Dream , a feature-length film starring Katie Holmes. The movie wasn't just content—it was an elaborate content marketing tool reinforcing the brand's legitimacy for a younger, more digitally native U.S. audience. Every product served a dual purpose: revenue and lead generation for future sales. U.S. publishing deals and royalty structures behind the scenes While Byrne retains much creative and brand control, her partnership with Simon & Schuster in the U.S. has been pivotal. Unlike typical first-time authors, Byrne reportedly negotiated above-industry royalties, sometimes as high as 25% on hardcover sales. Add to that the back-end licensing of audiobook rights through Audible and streaming rights via Netflix, and Byrne's U.S. royalty stack is deeply diversified. Also crucial: republication rights. Her business entities license older works in repackaged forms—gift editions, e-book bundles, and anniversary releases—ensuring long-tail profitability from existing content libraries. Her team leverages these deals across major American book fairs and online marketplaces, particularly Amazon and Apple Books. The role of exclusive distribution in building brand scarcity Unlike many self-help authors who flood multiple platforms, Byrne's strategy emphasized selective exclusivity. For instance, early editions of her DVDs were only available via the official The Secret website or specific American retailers. This helped build a sense of rarity and desire—similar to luxury fashion drops or limited edition sneakers. This scarcity strategy also applied to Byrne's speaking engagements and media appearances—they were infrequent but high-impact. By limiting access, she increased perceived authority and demand within American self-help and spiritual circles. Rhonda Byrne's digital strategy and influence on new-age entrepreneurship As digital platforms exploded in the 2010s, Byrne adapted quickly. She understood that the future of spiritual and motivational content wasn't on bookstore shelves but in online ecosystems. Her website, became the central node in an expanding web of content, courses, and streaming options tailored to a U.S. market increasingly hungry for 24/7 access to self-help. and monetising an online following Launched as a basic companion site in the 2000s, evolved into a subscription-based streaming platform offering exclusive content, including affirmations, masterclasses, guided visualisations, and member-only film access. Users could pay monthly or annually—introducing a recurring revenue model uncommon in spiritual publishing at the time. Beyond video content, the site hosts affiliate products, branded merchandise, and ticketed digital events, all monetised through e-commerce integrations and Stripe-based payment portals. The platform also leverages email funnels and behavioural tracking, retargeting U.S. users with product suggestions and exclusive offers. Byrne's influence on the U.S. motivational speaker circuit While Byrne herself is not a prolific public speaker, her influence shaped the U.S. motivational speaker economy. Speakers at events like Mindvalley Live or Hay House summits frequently cite The Secret , with some even licensing Byrne's messaging in seminars. In return, Byrne's team has engaged in content partnerships and cross-promotion across high-traffic U.S. podcasts and social media channels. This integration not only enhanced visibility but created downstream revenue—many motivational coaches now serve as de facto brand ambassadors, funneling new American audiences back to The Secret ecosystem. How her brand shaped online coaching and wellness marketing models The Byrne brand prefigured the now-common coaching economy—think Law of Attraction coaching, manifestation mentors, and mindset consultants. Many of today's digital wellness entrepreneurs credit The Secret as their inspiration and often structure their business models similarly: digital downloads, email courses, private Facebook communities, and branded merchandise. Her approach gave rise to a template for belief monetisation: package an ideology, attach it to a lifestyle, build community, and layer it with content upsells. This structure is now common among American wellness influencers and spiritual coaches. A unique business legacy: What Rhonda Byrne's model tells us about U.S. spirituality commerce Rhonda Byrne didn't just publish a book—she catalysed an entire economic movement rooted in individual agency, emotional branding, and spiritual consumerism. In the United States, where belief and capitalism often intersect, Byrne's business model offers a textbook case of how spiritual ideologies can be turned into commercial IP portfolios. Her influence on U.S. self-help media and Gen Z spiritual entrepreneurs From TikTok manifestation videos to Instagram pages filled with affirmation quotes, Byrne's legacy is imprinted across Gen Z spiritual commerce. Many younger entrepreneurs now build businesses by combining social media virality with spiritual frameworks—exactly what Byrne did before the era of influencers. Her success proved that there's a scalable audience in America for content that blends hope, empowerment, and consumerism—and that spiritual messaging can be both emotionally resonant and highly profitable. Precursor to influencer-driven wellness empires in America Byrne's empire predated the influencer economy, yet foreshadowed it. Like today's YouTubers or meditation app founders, she built a niche, created high-conversion content, and scaled vertically across platforms. From that perspective, Byrne can be seen as a proto-influencer—except her product wasn't herself, it was belief itself. Modern figures like Jay Shetty or Gabby Bernstein have replicated aspects of the Rhonda Byrne business model, monetising mindfulness, manifestation, or spiritual insight via digital memberships, workshops, and product sales. Why the Rhonda Byrne business model may become a Harvard case study Given its unique blend of ideology, IP management, media strategy, and emotional marketing, the Rhonda Byrne business model offers a rich case study for American business schools. It intersects key subjects: branding, publishing economics, cultural psychology, and platform monetisation. In many ways, it's a model of soft power capitalism, where personal transformation fuels commercial transactions. Conclusion: Rhonda Byrne and the monetisation of belief in America's digital spiritual economy Rhonda Byrne's billion-dollar success was never just about The Secret —it was about strategically packaging belief for a country where hope sells. Her brand preceded the modern wellness boom, prefigured the influencer monetisation playbook, and created a repeatable framework for how spiritual ideas can thrive in America's digital economy. Like Calm or Headspace, Byrne built a business not from tangible products, but from an emotional and cognitive experience. The difference? She did it before mobile apps or Instagram ever existed. As U.S. consumers continue to spend billions on spiritual self-help, Rhonda Byrne's model remains a blueprint for monetising metaphysics—one that continues to shape the future of belief-driven capitalism in America. This article is intended for informational and editorial purposes only. It does not constitute endorsement or promotion of any individual, company, or entity mentioned. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.

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